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Baby Diapers Market - Growth, Trends and Forecasts (2020 - 2025)

Published: | Mordor Intelligence Pvt Ltd | 129 Pages | Delivery time: 2-3 business days


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Baby Diapers Market - Growth, Trends and Forecasts (2020 - 2025)
Published: February 1, 2020
Mordor Intelligence Pvt Ltd
Content info: 129 Pages
Delivery time: 2-3 business days
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  • Description
  • Table of Contents

Global baby diapers market is projected to grow at a CAGR of 5.6% during the forecast period.

  • Today's baby diaper market has grown increasingly complex with changing customer's preferences. Ongoing advancements in the fabric used in a diaper, absorption capabilities, and special user-friendly features of diapers have led competitors to gain higher market share.
  • Growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand.

Key Market Trends

Growing in Demand for Biodegradable Diaper Pants

The high availability of disposable diapers, along with the associated convenience factor, is expected to augment the sub-segment's growth over the forecast period. Growing demand for natural and hygienic products is forcing manufacturers to develop bio-based disposable diapers, which is also projected to propel market demand. This is due to the emergence of many private label brands in the countries, like the United States, Germany, France, and the United Kingdom. The Natural Baby Company, Naty AB, The Hain Celestial Group Inc., and Bambo Nature, among others are the major market players.

Asia-Pacific is witnessing a Significant Growth in Baby Diapers Market

In Asia-Pacific region, in China alone approximately18 million babies are born every year, the country accounts for the major share in the global baby diaper market. Moreover, wider distribution network and easy availability of numerous brands in the local markets led the key players to extend their sales, in order to reach the inland markets. In the region, the rising demand for high-price, high value-added products in urban markets led to the launch of many premium disposable baby diapers, in order to complement their existing range of standard and economy products. This accelerated the growth of the market studied. this is augmenting the use of biodegradable disposable diapers.

Competitive Landscape

The market studied is highly competitive, with a considerable number of regional and global players. The major strategies adopted by these companies include product innovations, expansions, and mergers and acquisitions. The market is primarily dominated by Procter & Gamble., KCWW, Kao Corporation., Unicharm, and Svenska Cellulosa Aktiebolaget SCA, among others. The presence of private labelled brands is expected to augment the competition among the players.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support
Table of Contents
Product Code: 65243

Table of Contents


  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study




  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Force Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry


  • 5.1 By Product Type
    • 5.1.1 Bio-Degradable Diapers
    • 5.1.2 Disposable Diapers
    • 5.1.3 Others
  • 5.2 By Distribution Channel
    • 5.2.1 SuperMarket/HyperMarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Pharmacy
    • 5.2.4 Online Retail Channels
  • 5.3 Geography
    • 5.3.1 North America
      • United States
      • Canada
      • Mexico
      • Rest of North America
    • 5.3.2 Europe
      • United Kingdom
      • Germany
      • France
      • Russia
      • Italy
      • Spain
      • Rest of Europe
    • 5.3.3 Asia Pacific
      • India
      • China
      • Japan
      • Australia
      • Rest of Asia-Pacific
    • 5.3.4 South America
      • Brazil
      • Argentina
      • Rest of South America
    • 5.3.5 Middle East & Africa
      • United Arab Emirates
      • Saudi Arabia
      • Rest of Middle East & Africa


  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Domtar Corporation
    • 6.4.2 Essity Aktiebolag
    • 6.4.3 Kao Corporation
    • 6.4.4 KCWW
    • 6.4.5 Procter & Gamble
    • 6.4.6 DSG International
    • 6.4.7 Ontex International
    • 6.4.8 Bambo Nature USA
    • 6.4.9 Daio Paper Corporation