Asia-Pacific Mobile Payments market was valued at USD 710.11 billion in 2020 and is expected to reach USD 2841.32 billion by 2026, registering a CAGR of 26 % over the forecast period (2021-2026). The changing lifestyle, Increased smartphone penetration, and the latest online retailing trends, the mobile payments market in Asia-Pacific is expected to grow significantly over the forecast period.
- Lately, the e-commerce sector is increasing due to the outbreak of the coronavirus. The online groceries have significantly increased their market presence, as the citizens are urged to stay at home and are increasingly buying groceries online. Also, the online grocery retailers are stimulating online buyers to make cashless payments, as a measure of safety, which is further expected to boost the mobile payments market.
- Government initiatives are another driving factor for the proliferation of mobile payments. In February 2020, the Ministry of Commerce (MOFCOM) and the National Health Commission (NHC) collaborated to issue the "Notice Concerning Properly Performing Life Services Enterprise Work to Prevent and Control the Spread of the Novel Coronavirus Infectious Pneumonia." The Notice requires the Chinese consumers to use swipe card payments and various types of mobile payments methods for settlement purposes during the outbreak of the coronavirus.
- Moreover, the Japanese Government recently released its "Cashless Vision," aiming to increase cashless payments to 40% by 2025, with 18% in 2018.
- In December 2019, South Korea launched open banking services to lower transaction fees and enhanced convenience while using online banking services. This will enable customers to use mobile banking applications. Similar government initiatives to support the use of mobile payment solutions is expected to boost the market growth.
Key Market Trends
China to Occupy Significant Market Share
- hinese customers have been the fastest adopters of online retail, financial, and on-demand services, and predominantly use mobile payments, due to its superior convenience.
- Due to the increasing prominence and ease of mobile payments, the number of mobile payment users in China increased from 527 million in 2017 to 583 million in 2018, according to data released by China Internet Network Information Center. According to the People's Bank of China, in 2018, the total transaction value of mobile payments increased to CNY 277.39 trillion, with an approximately 37% increase from the previous year.
- The mobile payment market in the country is led by AliPay and WeChat Pay, owned by Ant Financial (Alibaba parent company) and Tencent Holdings. Moreover, money in the country flows through a digital system that blends social media, commerce, and banking.
- In addition to this, WeChat Pay is the primary mobile payment method for small-scale daily transactions in China. WeChat users' numbers crossed 1 billion in December 2018. The total daily payment transaction volume for WeChat in 2018 exceeded 1 billion, primarily driven by rapid growth in monetary payments, representing more than half of transactions.
India to be the Fastest Growing Adopters of Mobile Payments
- The Indian market has historically been dominated by cash, is rapidly evolving to meet the demands of digital payment culture, as a result of an increase of e-commerce and m-commerce culture, and cards and digital wallets rising in prominence. With the growth of various digital wallet companies in India, mobile payment is expected to increase.
- According to the Internet World Stats, India ranks second when it comes to the number of internet users globally. It comprises of approximately 560 million internet users in India, in 2019. This can be attributed to the availability of cheap smartphones, enhanced connectivity, and affordable services.
- Additionally, India's mobile payment market is also fueled by the government's policies that support electronic payments.
- The demonetization scheme announced by Prime Minister Narendra Modi, in 2016, led to a surge in the adoption of digital payments across the country. The government further bolstered cashless transactions through mobile devices by launching the BHIM application in 2016, based on the unified payment interface (UPI). The BHIM app registered about 913 million sales in FY 2018.
- Amidst the coronavirus outbreak, India's government urges consumers to use digital payment methods as a precautionary method as a safety measure. Also, the RBI has proposed the customers to use digital banking systems. NPCI also started a campaign called 'India pay safe' to boost digital payments since exchanging cash could spread Coronavirus.
Due to the increasing prominence and ease of use of mobile payments, the number of mobile payment users in the region is increasing, causing the vendors to partner with various sectors to expand the customer base. The market is concentrated with few of the significant players occupying the majority of market share.
- April 2020 - South Korean retail company, Shinsegae Group, enhanced its mobile payment service, SSGPay, by adding banking service. This will enable the customers to run different tasks in different banks in the platform. This will also help the company improve the customers in South Korea to order essentials online using their website, without facing payment issues, during the coronavirus crisis.
- January 2020 - Tencent collaborated with the government-owned company, UnionPay, and combined a part of its authentication software with it. This collaboration is expected to expand UnionPay's market penetration in the Chinese market and further support the Chinese government initiative for same-sector partnership.
- January 2020 - Paytm launched QR Code System to accelerate multi-platform payments and enable retailers to accept payments from diverse sources, including mobile wallets, as well as by UPI. The company also recently raised USD 1 billion in funding.
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