Yoga Mat Market 2022-2028

Description

List of Tables

Title:Global Yoga Mat Market Size, Share &Trends Analysis Report By Material (PVC, TPE, Rubber, Cotton/Jute, and Others), By End User (Yoga & Fitness Clubs, Household, and Others), and By Distribution Channel (Online, and Offline) Forecast Period (2022-2028).

The global yoga mat market is anticipated to grow at a considerable CAGR of 5.4% during the forecast period. Increase in health consciousness among consumers and increasing cases of lifestyle diseases are the key factors that drive the growth of the yoga mat market. To lose weight, lower the stress, and improve blood circulation, obese people tend to take part in yoga, thereby supporting the yoga mat market growth. This is majorly due to rise in the awareness among people about health benefits linked with yoga. Yoga mats comes in different types and are made of different materials, manufacturers in the market are focusing on providing yoga mats with enhanced comfort, more convenience, and with different material selection to provide better comfort while practicing yoga. For instance, in 2022, AshtaLuxe officially launched its product offerings on ashtaluxe.com., the premium mats offer exceptional grip, comfort and support for yoga practitioners of all ages and skill levels. Made from synthetic rubber blend, AshtaLuxe's signature LuxeGrip mats are available in a variety of colors in standard and premium sizes, and are easy to clean.

The global yoga mat market is segmented based on the material, end user, and distribution channel. Based on the material, the market is segmented into PVC, TPE, rubber, cotton/jute, and others. Based on the end user, the market is sub-segmented yoga & fitness clubs, household, and others. Further, on the basis of distribution channel, the market is sub-segmented into online, and offline. On the basis of material, the PVC segment is anticipated to cater prominent growth over the forecast period owing to its wide adoption among end users. Yoga mat made from PVC have been widely adopted among end users due to its high efficiency and cost-effectiveness. When compared to different types of polymers, PVC not only is less expensive but also offers adaptability, sturdiness, and is easier to wash than different materials. However, due to PVC is utilized to assemble yoga and exercise mats as it is less expensive than different polymers, gives adaptability, sturdiness, and is also simpler to wash than different materials. However, due to inclination of consumers toward yoga mats made from natural material and stringent government regulations on use of plastic, the market for cotton/jute yoga mat is expected to witness significant growth during the forecast period.

Geographically market is segmented into: North America, Europe, Asia Pacific, and the Rest of the World. North-American region is anticipated to hold a considerable share in the global yoga mat market owing to rising awareness about the health benefits linked with yoga coupled up with increasing number of fitness & yoga centers in the region. According to the International Health, Racquet & Sportsclub Association (IHRSA), as of July 1, 2021, there are 32,270 health clubs in the U.S. and 73.6 million Americans were health club consumers in 2019.

The major companies serving the global Yoga Mat market include ALO, LLC, Hugger Mugger Company, Inc., lululemon athletic Inc., Manduka LLC and Manduka B.V., prAna Living, LLC, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2022, Vimla Rugs is all set to launch 100 per cent natural-dyed Yoga Mats on this Yoga Day. The Yoga Mats will be eco-friendly and will be produced with about 20 wellness promoting herbal dyes and cushy organic cotton. Apart from being 100 per cent natural-dyed, Yoga Mats will also be anti-bacterial and anti-fungal in nature.

Research Methodology

The market study of the global Yoga Mat market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

Financial reports of companies involved in the market.

Whitepapers, research papers, and news blogs.

Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

Global Yoga Mat Market Research and Analysis by Material.
Global Yoga Mat Market Research and Analysis by End User.
Global Yoga Mat Market Research and Analysis by Distribution Channel.

The Report Covers:

Comprehensive research methodology of the global yoga mat market.
This report also includes a detailed and extensive market overview with key analyst insights.
An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
Analysis of regional regulations and other government policies impacting the global yoga mat market.
Insights about market determinants that are stimulating the global yoga mat market.
Detailed and extensive market segments with the regional distribution of forecasted revenues.
Extensive profiles and recent developments of market players.

Product Code: OMR2026697

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Impact of COVID-19 on the Global Yoga Mat Market
Recovery Scenario of Global Yoga Mat Market
1.1. Research Methods and Tools
1.2. Market Breakdown
- 1.2.1. By Segments
- 1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Findings
- 2.2.2. Recommendations
- 2.2.3. Conclusion

3. Competitive Landscape

3.1. ALO, LLC
- 3.1.1. Overview
- 3.1.2. Financial Analysis
- 3.1.3. SWOT Analysis
- 3.1.4. Recent Developments
3.2. Hugger Mugger Company, Inc.
- 3.2.1. Overview
- 3.2.2. Financial Analysis
- 3.2.3. SWOT Analysis
- 3.2.4. Recent Developments
3.3. lululemonathleticainc.
- 3.3.1. Overview
- 3.3.2. Financial Analysis
- 3.3.3. SWOT Analysis
- 3.3.4. Recent Developments
3.4. Manduka LLC and Manduka B.V.
- 3.4.1. Overview
- 3.4.2. Financial Analysis
- 3.4.3. SWOT Analysis
- 3.4.4. Recent Developments
3.5. prAna Living, LLC
- 3.5.1. Overview
- 3.5.2. Financial Analysis
- 3.5.3. SWOT Analysis
- 3.5.4. Recent Developments
3.6. Key Strategy Analysis
3.7. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Yoga Mat Market by Material
- 4.1.1. PVC
- 4.1.2. TPE
- 4.1.3. Rubber
- 4.1.4. Cotton/Jute
- 4.1.5. Others
4.2. Global Yoga Mat Market by End User
- 4.2.1. Yoga & Fitness Clubs
- 4.2.2. Household
- 4.2.3. Others
4.3. Global Yoga Mat Market by Distribution Channel
- 4.3.1. Online
- 4.3.2. Offline

5. Regional Analysis

5.1. North America
- 5.1.1. United States
- 5.1.2. Canada
5.2. Europe
- 5.2.1. UK
- 5.2.2. Germany
- 5.2.3. Italy
- 5.2.4. Spain
- 5.2.5. France
- 5.2.6. Rest of Europe
5.3. Asia-Pacific
- 5.3.1. China
- 5.3.2. India
- 5.3.3. Japan
- 5.3.4. South Korea
- 5.3.5. Rest of Asia-Pacific
5.4. Rest of the World

6. Company Profiles

6.1. Airex AG
6.2. AshtaLuxe
6.3. Aurorae, LLC.
6.4. Badra Co., Ltd.
6.5. Barefoot Yoga Co
6.6. Bean Products, Inc.
6.7. Ecoyoga Ltd
6.8. EuProMeds.r.o.
6.9. JadeYoga
6.10. Kolckmann GmbH
6.11. LIFORME
6.12. RFE International Ltd (adidas AG)
6.13. Ryan Oversea
6.14. YAAZHTEX
6.15. YogiFi