Asia-Pacific Hair Care Market 2025-2035

Description

List of Tables

Asia-Pacific Hair Care Market Size, Share & Trends Analysis Report by Product Type (Shampoos, Conditioners, Hair Oils, Hair Styling Products, Hair Colorants, Hair Treatments & Masks, Serums & Leave-In Treatments, and Others) and by Distribution Channel (Offline, Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, and Online) Forecast Period (2025-2035)

Industry Overview

Asia-Pacific hair care market was valued at $44.9 billion in 2024 and is projected to reach $133.2 billion by 2035, growing at a CAGR of 10.5% during the forecast period (2025-2035). The Asia-Pacific hair care market is growing rapidly, driven by factors such as increased disposable income, urbanization, and a rising awareness of hair health, leading to a demand for both natural/organic and premium/multifunctional products. Traditional cultural practices and local ingredients influence consumer choices, while environmental concerns such as pollution also shape demand for protective formulations. The digital ecosystem, including e-commerce and social media influencers, significantly impacts product discovery and sales.

Market Dynamics

Rising Disposable Income

The growing middle-class population across Asia-Pacific is witnessing higher disposable incomes, enabling consumers to spend more on personal grooming and premium hair care products. This shift is especially evident in countries like China and India, where urban consumers prioritize wellness and beauty routines.

Increasing E-Commerce Penetration

Digitalization and widespread internet access have significantly expanded online retail channels for hair care products. E-commerce platforms provide consumers with greater product variety, convenience, and competitive pricing, boosting the demand for premium and niche hair care brands across the region.

Growing Awareness of Hair Health

Consumers are increasingly conscious of hair health, leading to higher adoption of products with natural ingredients, scalp care formulations, and solutions targeting hair damage or styling concerns. Educational campaigns, social media influence, and celebrity endorsements further drive this trend, enhancing product demand across urban and semi-urban regions.

Market Segmentation

Based on the product type, the market is segmented into shampoos, conditioners, hair oils, hair styling products, hair colorants, hair treatments & masks, serums & leave-in treatments, and others.
Based on the distribution channel, the market is segmented into offline, supermarket/hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and online.

Shampoos Largest Segment in the Asia-Pacific Hair Care Market

Among all product types, shampoos emerge as the largest segment in the Asia-Pacific Hair Care market. Shampoos account for the majority of sales due to their daily-use nature and affordability, making them an essential part of personal care routines. Consumers are drawn to products that address specific hair concerns such as dandruff, hair fall, dryness, and scalp sensitivity. Formulations with natural extracts, vitamins, and strengthening agents further attract health-conscious and environmentally aware buyers. The segment benefits from constant innovation by manufacturers, including color-safe, anti-pollution, and sulfate-free options, ensuring sustained market growth. Shampoos also enjoy wide distribution across offline retail and e-commerce channels, strengthening their market presence.

Regional Outlook

The Asia-Pacific hair care market is further divided by countries, including India, China, Japan, and the Rest of the Asia-Pacific.

China Dominates the Market with a Major Share

China holds a major share of the Asia-Pacific hair care market, emerging as the dominant country due to a combination of demographic, economic, and technological factors. The country's vast population and rising urbanization contribute to an expanding consumer base for hair care products. Increasing disposable income, particularly among the middle and upper-middle classes, allows consumers to spend more on premium, functional, and international hair care brands. The proliferation of e-commerce platforms such as Alibaba and JD.com has transformed shopping habits, providing consumers with easy access to both domestic and international products, often at competitive prices. Furthermore, growing awareness about hair health and personal grooming, driven by media exposure, influencer endorsements, and social trends, has accelerated the adoption of diverse hair care products, including shampoos, conditioners, hair oils, and serums. China's market is also characterized by rapid product innovation, with manufacturers focusing on natural and herbal formulations, anti-dandruff solutions, and damage-repair products to cater to evolving consumer preferences. Regulatory support and strong domestic manufacturing capabilities further enable market growth, allowing both established and emerging brands to expand their footprint. Collectively, these factors position China as the leading contributor to the Asia-Pacific Hair Care market

Market Players Outlook

The major companies operating in the Asia-Pacific hair care market include Grohe AG, Jaquar, Kohler Co., LIXIL Corp., TOTO Ltd., and others. The companies are pursuing partnerships, collaborations, mergers, and acquisitions to drive innovation, expand product portfolios, enhance sustainability, and strengthen market presence. These strategies enable players to respond to growing demand for energy-efficient, high-performance insulation solutions across residential, commercial, and industrial applications while maintaining a competitive edge.

Recent Developments

In September 2025, LIXIL Corp. launched a new line of eco-friendly hair care products in China and India, focusing on sulfate-free shampoos and natural conditioners.
In August 2025, Kohler Co. partnered with leading e-commerce platforms in Japan to expand online distribution of premium hair care products.
In July 2025, Grohe AG announced strategic acquisitions of niche hair care brands in India to strengthen its regional portfolio.
In June 2025, Jaquar introduced advanced hair treatment kits in Southeast Asia, targeting urban consumers seeking professional-grade home solutions.

The Report Covers:

Market value data analysis of 2024 and forecast to 2035.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the Asia-Pacific hair care market. Based on the availability of data, information related to new products and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.

Product Code: OMR2023979

1. Report Summary

Current Industry Analysis and Growth Potential Outlook
Asia-Pacific Hair Care Market Sales Analysis - Product Type | Distribution Channel ($ Million)
Asia-Pacific Hair Care Market Sales Performance of Top Countries
1.1. Research Methodology
Primary Research Approach
Secondary Research Approach
1.2. Market Snapshot

2. Market Overview and Insights

2.1. Scope of the Study
2.2. Analyst Insight & Current Market Trends
- 2.2.1. Key Asia-Pacific Hair Care Industry Trends
- 2.2.2. Market Recommendations

3. Market Determinants

3.1. Market Drivers
- 3.1.1. Drivers For the Asia-Pacific Hair Care Market: Impact Analysis
3.2. Market Pain Points and Challenges
- 3.2.1. Restraints For Asia-Pacific Hair Care Market: Impact Analysis
3.3. Market Opportunities
- 3.3.1. Opportunities For the Asia-Pacific Hair Care Market: Impact Analysis

4. Competitive Landscape

4.1. Competitive Dashboard - Asia-Pacific Hair Care Market Revenue and Share by Manufacturers
Hair Care Product Comparison Analysis
Top Market Player Ranking Matrix
4.2. Key Company Analysis
- 4.2.1. Kao Corp.
  - 4.2.1.1. Overview
  - 4.2.1.2. Product Portfolio
  - 4.2.1.3. Financial Analysis (Subject to Data Availability)
  - 4.2.1.4. SWOT Analysis
  - 4.2.1.5. Business Strategy
- 4.2.2. L'Oreal S.A.
  - 4.2.2.1. Overview
  - 4.2.2.2. Product Portfolio
  - 4.2.2.3. Financial Analysis (Subject to Data Availability)
  - 4.2.2.4. SWOT Analysis
  - 4.2.2.5. Business Strategy
- 4.2.3. Procter & Gamble Company (P&G)
  - 4.2.3.1. Overview
  - 4.2.3.2. Product Portfolio
  - 4.2.3.3. Financial Analysis (Subject to Data Availability)
  - 4.2.3.4. SWOT Analysis
  - 4.2.3.5. Business Strategy
- 4.2.4. Shiseido Co., Ltd.
  - 4.2.4.1. Overview
  - 4.2.4.2. Product Portfolio
  - 4.2.4.3. Financial Analysis (Subject to Data Availability)
  - 4.2.4.4. SWOT Analysis
  - 4.2.4.5. Business Strategy
- 4.2.5. Unilever PLC
  - 4.2.5.1. Overview
  - 4.2.5.2. Product Portfolio
  - 4.2.5.3. Financial Analysis (Subject to Data Availability)
  - 4.2.5.4. SWOT Analysis
  - 4.2.5.5. Business Strategy
4.3. Top Winning Strategies by Market Players
- 4.3.1. Merger and Acquisition
- 4.3.2. Product Launch
- 4.3.3. Partnership And Collaboration

5. Asia-Pacific Hair Care Market Sales Analysis by Product Type ($ Million)

5.1. Shampoos
5.2. Conditioners
5.3. Hair Oils
5.4. Hair Styling Products
5.5. Hair Colorants
5.6. Hair Treatments & Masks
5.7. Serums & Leave-In Treatments
5.8. Others

6. Asia-Pacific Hair Care Market Sales Analysis by Distribution Channel ($ Million)

6.1. Offline
6.2. Supermarket/Hypermarket
6.3. Convenience Stores
6.4. Specialty Stores
6.5. Pharmacies/ Drug Stores
6.6. Online

7. Regional Analysis

7.1. Asia-Pacific Hair Care Market Sales Analysis - Product Type | Distribution Channel ($ Million)
Macroeconomic Factors for Asia-Pacific
- 7.1.1. India
- 7.1.2. China
- 7.1.3. Japan
- 7.1.4. Rest of Asia-Pacific

8. Company Profiles

8.1. Amorepacific Corp.
- 8.1.1. Quick Facts
- 8.1.2. Company Overview
- 8.1.3. Product Portfolio
- 8.1.4. Business Strategies
8.2. Bajaj Consumer Care Ltd.
- 8.2.1. Quick Facts
- 8.2.2. Company Overview
- 8.2.3. Product Portfolio
- 8.2.4. Business Strategies
8.3. Beiersdorf AG
- 8.3.1. Quick Facts
- 8.3.2. Company Overview
- 8.3.3. Product Portfolio
- 8.3.4. Business Strategies
8.4. Dabur India Ltd.
- 8.4.1. Quick Facts
- 8.4.2. Company Overview
- 8.4.3. Product Portfolio
- 8.4.4. Business Strategies
8.5. Henkel AG & Co. KGaA
8.6. Johnson & Johnson Services, Inc.
- 8.6.1. Quick Facts
- 8.6.2. Company Overview
- 8.6.3. Product Portfolio
- 8.6.4. Business Strategies
8.7. Kao Corp.
- 8.7.1. Quick Facts
- 8.7.2. Company Overview
- 8.7.3. Product Portfolio
- 8.7.4. Business Strategies
8.8. KOSE Corp.
- 8.8.1. Quick Facts
- 8.8.2. Company Overview
- 8.8.3. Product Portfolio
- 8.8.4. Business Strategies
8.9. L'Oreal S.A.
- 8.9.1. Quick Facts
- 8.9.2. Company Overview
- 8.9.3. Product Portfolio
- 8.9.4. Business Strategies
8.10. Mandom Corp.
- 8.10.1. Quick Facts
- 8.10.2. Company Overview
- 8.10.3. Product Portfolio
- 8.10.4. Business Strategies
8.11. Marico Ltd.
- 8.11.1. Quick Facts
- 8.11.2. Company Overview
- 8.11.3. Product Portfolio
- 8.11.4. Business Strategies
8.12. Procter & Gamble (P&G)
- 8.12.1. Quick Facts
- 8.12.2. Company Overview
- 8.12.3. Product Portfolio
- 8.12.4. Business Strategies
8.13. Shiseido Company, Ltd.
- 8.13.1. Quick Facts
- 8.13.2. Company Overview
- 8.13.3. Product Portfolio
- 8.13.4. Business Strategies
8.14. The Estee Lauder Companies Inc.
- 8.14.1. Quick Facts
- 8.14.2. Company Overview
- 8.14.3. Product Portfolio
- 8.14.4. Business Strategies
8.15. Unilever PLC
- 8.15.1. Quick Facts
- 8.15.2. Company Overview
- 8.15.3. Product Portfolio
- 8.15.4. Business Strategies