North America E-Commerce Retail Market 2025-2035

North America E-Commerce Retail Market Size, Share & Trends Analysis Report by Model (Business to Consumer (B2B), Business to Business (B2B), Customer to Customer (C2C)), and by Product (Apparels and Accessories, Electronics Goods, Groceries, Furniture and Home Decor, Beauty and Personal Care, Others (Books and Magazines, Sports and Outdoors), Forecast Period (2026-2035)

Industry Overview

North America e-commerce retail market was valued at $1,657.9 billion in 2025 and is projected to reach $3,657.6 billion in 2035, growing at a CAGR of 8.2% during the forecast period (2026-2035). North America e-commerce retail market is gaining strong momentum owing to the rising Investment in AI, data analytics & personalization, increasing same-day delivery in retail logistics, cross-border trade enabled by United States-Mexico-Canada Agreement (USMCA), growing influence of creator & influencer marketing, cross-border commerce & platform proliferation, and high internet & smartphone penetration. Major players are enhancing their presence on digital channels and using technology, fulfillment networks, and omnichannel strategies to meet increasing consumer demand for convenience and personalized experiences. E-commerce generates significant sales for supermarket operators such as Kroger in the US. In 2024, Kroger's e-commerce sales reached $13 billion, demonstrating the company's ongoing commitment in digital transformation and online grocery fulfillment.

Furthermore, global brands are expanding their online presence in North America, contributing significantly to the growth of the region's retail e-commerce market. These brands may reach a larger consumer base by adopting digital platforms, which provide convenience, personalized shopping experiences, and seamless transactions. For instance, in April 2025, Castlery, a Singapore-founded direct-to-consumer furniture brand, is expanding into Canada as it continues to grow its global presence. The company has started e-commerce operations in four major cities: Toronto, Vancouver, Edmonton, and Calgary, making its whole indoor and outdoor furniture line available to Canadian buyers. The move is a crucial step in expanding its North American footprint.

Market Dynamics

Increasing Same-Day Delivery in Retail Logistics and Sustainability in the Future of E-Commerce

The fast proliferation of same-day delivery services is driving growth in the e-commerce retail business by satisfying increased consumer demand in speed and convenience. Shoppers typically prefer online platforms that can deliver everyday necessities and perishables in hours, blurring the distinction among traditional grocery shopping and digital retail. This shift is driving businesses to invest extensively in logistical infrastructure, which will ultimately increase market share and overall online retail adoption. For instance, in August 2025, Amazon announced that customers in over 1,000 cities and towns, including Raleigh, North Carolina, Milwaukee, and Columbus, Ohio, now have access to fresh groceries through its free same-day delivery service on orders over $25 for Prime members, with plans to expand to over 2,300 cities and towns by the end of the year. Prime members can order their blueberries and milk at the same time as basic items like batteries and T-shirts and get them within hours. As the online retailer adds thousands of perishable goods to its current logistical network, Amazon referred to the move as "one of the most significant grocery expansions.

To make e-commerce shipping more environmentally friendly, logistics companies are implementing sustainable methods. The companies are switching to recyclable or biodegradable packaging and investing in electric and low-emission vehicles. Sustainable Aviation Fuel (SAF), which drastically reduces carbon emissions as compared to conventional jet fuel, is another option that many are investigating for air cargo. For instance, in April 2023, DHL Express announced the expansion of its sustainable business services available to the US small and medium-sized enterprises (SMEs) with GoGreen Plus. GoGreen Plus is a new service that allows customers to use SAF to lower (or "inset") the carbon emissions related to their shipments. When picking their delivery choices on MyDHL+, the company's online shipping and tracking tool, customers based in the US-as well as any other country-have the option to choose GoGreen Plus.

Influencer Marketing: Redefining E-Commerce

Influencer marketing, which capitalizes on authenticity and trust, has emerged as one of the most effective tactics in contemporary e-commerce. Brands no longer only use traditional advertising to promote and exhibit their products; they now work with influencers, who maintain a close relationship with their audiences. Platforms such as ShopMy, LTK, and TikTok Shop are spearheading this trend by transforming influencers into tastemakers that facilitate discovery and ease the decision-making process for busy shoppers. These platforms are regularly rolling out better storefronts, analytics dashboards and tools so influencers can more easily recommend products and monetize their influence. For instance, in July 2025, ShopMy, a technology company that helps brands run their influencer marketing launched its first retail platform that allows shoppers to buy directly from shopfronts compiling their favourite creators' recommendations. Circles, its core feature, allow users to build their own shop with the help of trusted creators whose recommendations influence their own personal shopper experience. The platform integrates ShopMy's established creator network of 175,000+ creators and 1,000+ brand partners. Product promotion by influencers is helping platforms like ShopMy and its primary rival, LTK. Serving as a link among influencers, social media, and online shopping is the foundation of these affiliate networks' business strategies.

Market Segmentation

• Based on the model, the market is segmented into business to consumer, business to business and customer to customer.
• Based on the product, the market is segmented into apparels and accessories, electronics goods, groceries, furniture and home decor, beauty and personal care, others (books and magazines, sports and outdoors)

Apparels and Accessories Segment Shows Strong Growth Potential

Apparels and Accessories segment growth is being led by rising disposable incomes growth in mobile-based adoption of shopping, social-media-driven trends & influencer impact, growing demand for status & luxury accessories. Consumers in the US continue to prefer quick, personalized, and mobile purchasing experiences. Major brands such as Amazon, Shein, and Nike have streamlined their digital channels. Social media integration, influencer marketing, and virtual try-on technologies have increased engagement and conversion rates, particularly among younger audiences. Furthermore, the proliferation of mobile commerce and easy return policies has cemented online channels as the preferred form of fashion shopping.

The US Maintains a Dominant Position in the North American Retail E-Commerce Market

The US holds a dominant position in the North American retail e-commerce market owing to the presence of global e-commerce giants such as Amazon and Walmart, efficient logistics and last-mile delivery networks, widespread adoption of secure online payment systems, consumer preference for convenience and variety and rapid adoption of technologies such as AI-driven recommendations. Amazon dominates e-commerce sales in the US, accounting for 40.6% of sales, while Walmart follows in second with 9.4%. For companies like Walmart its plus membership program and its focus on speeding up delivery times has driven its e-commerce sales. The company excels in everyday essentials, such as groceries and other household products which customers are likely to order.

Market Players Outlook

The major companies operating in the North America e-commerce retail market include Amazon.com, Inc., eBay Inc, Home Depot, Inc., Target Brands, Inc., Walmart Inc., among others. Market players are leveraging partnerships, collaborations, mergers, and acquisition strategies for business expansion and innovative product development to maintain their market positioning.

Recent Development

• In March 2025, The Kroger Co. announced the creation of a new eCommerce business unit.
• In November 2024, Amazon.com launched a low-cost ecommerce service called Amazon Haul for some customers in the United States giving them a selection of products at $20 or less, as it looks to take on Chinese firms Shein and Temu.

The Report Covers:

• Market value data analysis of 2024 and forecast to 2035.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the North America e-commerce retail market. Based on the availability of data, information related to new products and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying 'who-stands-where' in the market.