Energy and Sports Drinks: US Market Trends and Opportunities, 3rd Edition

This report examines the $39.3 million US retail market for energy and sports drinks.

Consumer demographics, perceptions, motivations, and behavior are examined aspertaining to choices and consumption of energy and sports drinks. Retail sales ofenergy and sports drinks in the scope of this report are segmented by product form(shelf-stable energy drinks, mom-aseptic; shelf-stable energy shots; shelf-stable energydrink mixes; liquid energy drink mixes; shelf-stable sports drinks, non-aseptic; shelf-stable sports drinks, aseptic; shelf-stable sports drink mixes; liquid sports drink mixes )from 2019 through 2024 and forecast from 2025 through 2029. The reasons for andimplications of shifts in consumer perception and behavior are analyzed in the contextof future market opportunities. Major topics including the "sober curious" movement,attitudes about healthy foods and beverages, use of GLP-1 medications, interest invarious types of ingredients or nutrients or health outcomes, with particular focus ongrowth opportunities for energy and sports drinks.

The report has dozens of tables showcasing numerical survey data on consumerdemographics and psychographics. This report goes in-depth on historical trends thathave affected the food and beverage market.

Report Scope

Energy drinks are segmented by the following product forms:

Shelf-stable, non-aseptic (full-size, ready-to-drink)

Shelf-stable shots (small-size, ready-to-drink)

Shelf-stable drink mixes (including beverage powders)

Liquid drink mixes (liquid concentrates)

Sports drinks are segmented by the following product forms:

Shelf-stable, non-aseptic (full-size, ready-to-drink)

Shelf-stable, aseptic (full-size, ready-to-drink)

Shelf-stable drink mixes (including beverage powders)

Liquid drink mixes (liquid concentrates)

This report includes sales of the above items from grocery stores, supermarkets,discount grocers, mass merchandisers, warehouse clubs, convenience stores, dollarstores, other retailers, and all online outlets.