Cats: US Pet Market Trends and Opportunities, 3rd Edition

Description

This report analyzes the US market for cat products and services, providing comprehensive coverage of market size, consumer behavior, ownership trends, demographics, and growth opportunities across the feline marketplace. The report examines spending on cat food, treats, non-food pet supplies, veterinary services, and other pet care products while exploring the economic, demographic, and lifestyle factors influencing demand.

Drawing on proprietary Packaged Facts consumer survey data, MRI-Simmons demographic data, and Packaged Facts market estimates, the report analyzes cat ownership patterns, household spending, pet acquisition trends, health and wellness priorities, and attitudes toward pet care. It also examines the growing importance of cats within the US pet industry, including the resilience of cat ownership relative to dog ownership, the effects of inflation on consumer purchasing behavior, and opportunities related to premium products, healthy aging, preventive care, and wellness.

Detailed demographic profiles, market sizing, consumer psychographics, and long-term ownership trends provide actionable insights for pet food manufacturers, pet product suppliers, retailers, veterinary companies, marketers, investors, and other organizations seeking to better understand the evolving US cat market and identify emerging opportunities for growth.

Product Code: LA21407846

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

SCOPE AND METHODOLOGY
Scope of Report
Report Methodology

Illustration 1-1. US Census Regional Divisions and Sub-Divisions

MARKET OVERVIEW
Spotlight on Felines

Figure 1-1. Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second-Class Citizens, 2019, 2022, and 2026 (percent of cat owners)

Companionship, Love Top Reasons for Pet Ownership
Changes in the US Pet Population
Cats Owners Struggle in Current Economic Environment
Cats Central to Home Life
Cat Owners Concerned About Health and Wellness
THE CAT FOOD MARKET
Cats Remain An Underserved Community
THE NON-FOOD PET SUPPLIES MARKET
THE VETERINARY SECTOR
NON-MEDICAL PET SERVICES

CHAPTER 2: MARKET OVERVIEW

CHAPTER HIGHLIGHTS
CATS IN CONTEXT
Spotlight on Felines

Figure 2-1. Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second-Class Citizens, 2019, 2022, and 2026 (percent of cat owners)

Cats at 30% of Pet Market Sales

Table 2-1. US Pet Market Sales by Sector and Animal Type, 2025 (billion dollars and percent share)

Average Spending by Cat Household and Per Cat

Table 2-2. Dollar Sales Per Pet-, Cat-, and Dog-Owning Household by Sector, 2025
Table 2-3. Dollar Sales Per Cat and Dog by Sector, 2025

Companionship, Love Top Reasons for Pet Ownership

Table 2-4. Reasons for Keeping Pets: Cat Owners, Dog Owners, and Other Pet Owners, 2025 (percent agreeing)
Table 2-5. Selected Pet Owner Psychographics: Cat vs. Dog Owners, 2025 (percent agreeing)

Cats Considered Easier to Care for Than Dogs

Table 2-6a. Top Reasons For Having Cats not Dogs, by Generation, 2026 (percent of owners of cats not dogs)
Table 2-6b. Top Reasons For Having Cats not Dogs, by Income, 2026 (percent of owners of cats not dogs)

Changes in the US Pet Population

Figure 2-2. Change in Number of Households: Total Households, Pet Households, Dog Households, and Cat Households, Spring 2020 vs. Spring 2026 (percent)
Table 2-7. Topline Pet Ownership Rates by Type: Overall, Dogs, and Cats, 2019/20 - 2025/26 (percent of overall households)

Downward Shift in Dog Ownership

Table 2-8. Dog-Owning Household Population by Generational Cohort, 2020/21 - 2025/26 (number in thousands)

Kitten Households Now Outnumber Puppy Households

Table 2-9. Ratio of Puppy to Kitten Households, 2020/21 - 2025/26 (number in thousands)

Growth in the Cat Population

Figure 2-3. US Cat-Owning Households, 2019/20 - 2025/26 (number in thousands)
Figure 2-4. Share of US Cat-Owning Households by Generation, 2019/20 - 2025/26 (percent)

Cat Owners Struggle in Current Economic Environment

Figure 2-5. Impacts of the Current Economic Environment, 2026 (percent of cat owners)

Cat Owners Concerned About High Prices

Figure 2-6. Level of Concern About Rising Prices in Consumer Categories, 2026 (percent of cat owners)
Figure 2-7. Changes in Pet Care Spending, 2026 (percent of cat owners)

Challenges to Pet Ownership

Figure 2-8. Top Challenges to Pet Ownership, 2026 (share of cat owners)

Cats Central to Home Life

Table 2-10. Level of Agreement with Statement, "I consider my cats/dogs to be part of the family", 2026 (percent of cat and dog owners)
Table 2-11. Level of Agreement with Statement, "My pets are central to my home life", 2026 (percent of cat and dog owners)

Cat Owners Concerned About Health and Wellness

Figure 2-9. Agreement with Health and Wellness Statements, 2026 (percent of cat and dog owners)
Table 2-12. Top Pet Health and Wellness Concerns, 2026 (percent of cat and dog owners)

Cats and Anxiety

Figure 2-10. Level of Agreement with the Statement, "I am concerned about my pet's anxiety and stress level", 2026 (percent of owners of cats not dogs)

Cats as Personal Healthcare

Table 2-13. Level of Agreement with Statement, "My pets are important to my mental/physical health", 2026 (percent of cat and dog owners)

CATS BY THE NUMBERS: POPULATION OVERVIEW
Cat vs. Dog Ownership Levels

Figure 2-11. Number of US Dog- and Cat-Owning Households, 2006/07 - 2025/26 (millions)
Figure 2-12. Topline US Household Ownership Rate for Dogs and/or Cats, 2006/07 - 2025/26 (percent)

Number of Cat-Owning Households

Table 2-14. Number of Cat-Owning Households, 2006/07 - 2025/26 (thousands)

Number of Pet Cats

Table 2-15. Number of Pet Cats, 2019 - 2025 (millions)

Trends by Number of Cats Owned

Figure 2-13. Number of Cats Per Cat-Owning Household, 2006/7 - 2025/26 (percent)

Puppy vs. Kitten Adoption Trends

Figure 2-14. Percent of Dog Owners with Puppies vs. Percent of Cat Owners with Kittens, 2010/11 - 2025/26 (% of dog/cat-owning households)
Table 2-16. Number of US Households with Dogs/Puppies vs. Cats/Kittens, 2009/10 -2025/26 (thousands)
Table 2-17. Household Ownership of Cats: By Age of Cats, 2025/26 (percent and number of cat- owning households)

Generational Trends in Cat Ownership

Table 2-18. Cat-Owning Household Population by Generational Cohort, 2020/21 - 2025/26 (number in thousands)
Figure 2-15. Cat-Owning Household Population by Generational Cohort, 2020 - 2026 (thousands)

Length of Cat Ownership

Table 2-19. Length of Pet Ownership: Cat Owners, Dog Owners, and Other Pet Owners, 2026 (percent)

Cat Acquisition Patterns

Figure 2-16. Pets Added to Household in Last 12 Months, 2026 (percent)
Figure 2-17. Age of Cats Added to Household in Last 12 Months, 2026 (percent)

Cats Most Likely to Be Planned Acquisitions

Figure 2-18. How Most Recent Cat Was Acquired, 2026 (percent of cat owners adding a cat to household in past 12 months)
Table 2-20. Source of Most Recent Cat Acquisition, 2026 (percent of cat owners adding a cat to household in past 12 months)
Table 2-21. Top Factors Impacting Cat Acquisitions, 2026 (percent of cat owners adding a cat to household in past 12 months)

Overweight and Special Needs Cats

Table 2-22. Share of Cat Owners Who Report Having Overweight, Special Needs, or Handicapped Cats, 2021, 2023, 2025 (percent)

Size of Cats Owned

Figure 2-19. Distribution of Cat Ownership by Size/Weight of Cats, 2026 (percent of cat owners)

CAT OWNER DEMOGRAPHICS
5-Year Growth Demographics for Owning Cats

Table 2-23. Key Growth Demographics for Cat Ownership, Five-Year Trend, 2019/20 - 2024/25 (thousands and percent)

10-Year Growth Demographics for Owning Cats

Table 2-24. Key Growth Demographics for Cat Ownership, Ten-Year Trend, 2015/16 - 2025/26 (thousands and percent)

Detailed Demographic Tables

Table 2-25. Cat Ownership Rates by Demographic: By Number of Cats in Household, 2025/26 (percent)
Table 2-26. Total Number of Cat-Owning Households by Demographic: By Number of Cats in Household, 2025/26 (thousands)
Table 2-27. Cat Ownership Indexes by Demographic, by Number of Cats in Household, 2025/26 (index)
Table 2-28. Cat Ownership Rates by Demographic: by Age of Cats in Household, 2025/26 (percent)
Table 2-29. Total Number of Cat-Owning Households by Demographic: by Age of Cats in Household, 2025/26 (thousands)
Table 2-30. Cat Ownership Indexes by Demographic, by Age of Cats in Household, 2025/26 (percent)

CHAPTER 3: PET FOOD

CHAPTER HIGHLIGHTS
INTRODUCTION
Cats in Context

Table 3-1. US Pet Food Sales Trend, Overall and by Animal Type, 2020 - 2025 and 2030P (billion dollars and percent share)
Figure 3-1. Pet Food Sector Sales and Share by Animal Type, 2025 (billion dollars)
Table 3-2. Dollar Sales of Pet Food Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2025 (in billions and dollars)

Cat Food Spending Patterns

Figure 3-2. Changes in Cat Food Purchased by Price, 2026 (percent of cat owners changing pet foods in the past 12 months)
Figure 3-3. Changes in Cat Food Spending, 2024 vs. 2026 (percent of cat food purchasers)

COMPETITIVE DYNAMICS
A Highly Consolidated Market

Table 3-3. Top Pet Food Brand Lines by Shopper Draw: Dog vs. Cat Categories, 2019 - 2025 (percent)
Table 3-4. Brand Loyalty Rates: Pet Food and Treats vs. Other Pet Product Segments, 2026 (percent of pet owners)
Table 3-5. Store Brand Usage Rates by Cat or Dog Food/Treat Segment, 2019 vs. 2025 (percent of category purchasers)

Dog Owners More Likely to Embrace Private Label Pet Food

Figure 3-4. Level of Agreement with Statement, "Private-label (store brand) pet foods provide the same or better quality compared to national brand pet foods", Cats vs. Dogs, 2025 (percent)

OPPORTUNITIES
Cats Remain An Underserved Community
Cat Preference Most Important Factor to Pet Food Choice

Table 3-6. Strongest Influences on Most Recent Pet Food Purchase, 2025 (percent of pet food purchasers)

Indulgent Foods Let Pet Parents Pamper Their Pets

Illustration 3-1. Fancy Feast Gems
Illustration 3-2. Blue Buffalo BLUE Tastefuls Gravy
Illustration 3-3. Royal Canin Fussy Recipe

E-commerce, Omnichannel/Omnimarket

Table 3-7. Online Sales and Shares of Pet Food/Treats, Overall vs. Cat Food and Treats, 2020, 2025, and 2030P (million dollars and percent share)

Value for the Price

Figure 3-5. Types of Cat Food Changes Made, 2026 (percent of cat food purchasers)

Pet Food: The No. 1 Pet Health Product

Figure 3-6. Products Considered Most Important for Pet Health and Wellness: Cat vs. Dog Owners, 2026 (percent)
Table 3-8. Level of Agreement with Selected Statements Related to Pet Food and Pet Health: Cat Owners vs. Dog Owners, 2025 and 2026 (percent)

Functional Products Offer Health and Wellness Benefits

Illustration 3-4. Annamaet Feline Lean
Illustration 3-5. Hill's Science Diet Urinary and Hairball Control Cat Food at Global Pet Expo 2025

Wet Cat Food, Treats Usage Increases

Table 3-9. Usage Rates for Cat and Dog Pet Food and Treats: By Product Type, 2019 - 2025 (percent of cat/dog households)

Alternative Formulation Pet Foods' Rising Appeal

Table 3-10. Pet Food Usage by Formulation Type, 2026 (percent of cat and dog owners)

Cat Owners Willing to Use Alternative Formulations

Table 3-11. Pet Food Type Switched To/Starting Purchasing in Past 12 Months, 2026 (percent of cat and dog owners)

Fresh Pet Food Leaving Cats Behind
Freshpet Caters to Dog Owners
Few Fresh Marketers Catering to Cats

Illustration 3-6. Portland Pet Food Cat Recipes

Smalls Focusing on Fresh Cat Food Customers

Illustration 3-7. Smalls Cat Food

Nulo, Petcurean Offer Fresh Alternatives

Illustration 3-8. Nulo Gently-Cooked Meals
Illustration 3-9. nowfresh Good Gravy Wet Cat Food

Tucker's Introduces Novel Frozen Cat Food Offering

Illustration 3-10. Tucker's Rad Cat Frozen Cat Food

Freeze-Dried and Air-Dried Recipes

Illustration 3-11. ORIJEN Wild Reserve Cat Food
Illustration 3-12. Vital Essentials Crunchy Micro Nibs

Lifestage Specific Formulations

Illustration 3-13. Tiki Cat Silver Pate
Illustration 3-14. Hill's Science Diet Kitten Sensitive Stomach & Skin
Illustration 3-15. Fussie Cat Kitten Foods
Illustration 3-16. Nulo Silky Mousse for Kittens

Coat-Specific Formulations

Illustration 3-17. Superior Care Coat Color-Specific Cat Foods

Science-Based and Veterinary Diets

Illustration 3-18. Wellness CORE+ Cat Formulations
Illustration 3-19. Purina Pro Plan AdvantEDGE Digestive Support+
Illustration 3-20. Open Farm Functional Cat Food Recipes

Virbac Introduces First Medicated Feed for Cats

Illustration 3-21. Vikaly Medicated Cat Food

Sustainable Pet Food Formulas and Industry Initiatives

Table 3-12. Level of Agreement with Selected Statements Related to Pet Food Sustainability and Eco- Consciousness, 2026 (percent)

Friends & Family Launches First Cultivated Meat Cat Treats

Illustration 3-22. Friends & Family Cultivated Game Bird Cat Treats

Focus on Cat Treats

Figure 3-7. Usage Rates for Cat Treats vs. Dog Biscuits/Treats, 2012/13 - 2024/25 (percent cat treats and dog treats)
Figure 3-8. Purchase Rates for Pet Treats/Chews by Type, 2026 (percent of owners of cats and not dogs)
Illustration 3-23. RAWZ Raw Freeze-Dried Cat Treats
Illustration 3-24. Lil' Bitz Cat Training Treats
Illustration 3-25. Weruva Wx Phos Focused Cat Treats
Illustration 3-26. Yow Up! Yogurt GI Support Cat Treat

Inaba Crosses Over Into Dog Treats

Illustration 3-27. Churu Pops for Cats and Churu Terrine Lickable Dog Treats

CHAPTER 4: NON-FOOD PET SUPPLIES

CHAPTER HIGHLIGHTS
INTRODUCTION
Cats in Context

Table 4-1. US Non-Food Supplies Sales Trend, 2020 - 2025 and 2030P (billion dollars and percent share)
Figure 4-1. Non-Food Pet Supplies Sales and Share by Animal Type, 2025 (billion dollars)
Table 4-2. Dollar Sales of Non-Food Pet Supplies Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2025

OPPORTUNITIES
Economic Headwinds in Non-Food Supplies Market

Figure 4-2. Year-Over-Year Changes in Levels of Non-Food Pet Supplies Spending, 2024 vs. 2026 (percent of cat-owning non-food pet supplies purchasers)
Table 4-3. Important Factors When Selecting Which Pet Products to Purchase and Where to Purchase Them, 2026 (percent of cat owners)

Focus on Litter

Figure 4-3. Types of Litter Changed To in Past 12 Months, 2026 (percent of cat owners)
Figure 4-4. How Much Litter Prices Would Have to Increase to Consider Changing Products, 2026 (percent of litter purchasers)

Most Households Use Litter

Figure 4-5. Purchase Rate of Litter and Litter-Related Products Bought Specifically for Cats in Past 12 Months, 2025 (percent of cat owners)
Table 4-4. Litter Usage Trends, 2018/19 - 2024/25 (percent and thousands of cat-owning households)
Figure 4-6. Size of Cat Litter Packaged Typically Purchased, 2026 (percent of litter purchasers)
Figure 4-7. Level of Agreement with the Statement, "I have been buying larger/bulk sizes of pet products (such as food, treats, litter) more than I used to", 2026 (percent of owners of cats and not dogs)

The Challenges of Marketing Litter
Rebranding Efforts and Packaging Updates

Illustration 4-1. World's Best Cat Litter New Packaging
Illustration 4-2. Sustainably Yours New Packaging

Cross-Promotional and Co-Branding Efforts

Illustration 4-3. Walmart Website Fresh Step and Blue Buffalo Co-Marketing
Illustration 4-4. Tidy Cats Litter Robot Litter

Kent Expands World's Best Capacity
Engaging Litter Consumers

Illustration 4-5. World's Best Cat Litter on Facebook
Illustration 4-6. Cat's Pride and Love That Lasts Campaign on Instagram

Odor Control Most Important Factor in Purchasing Litter

Figure 4-8. Most Important Factors When Purchasing Litter, 2025 (percent of litter purchasers)

Sustainability and Corporate Responsibility

Table 4-5. Cat Litter Usage in Last 12 Months, 2020 - 2025 (percent of cat-owning households)
Illustration 4-7. Catit Go Natural! Litter
Figure 4-9. Cat Owner Attitudes Toward Natural and Environmentally Friendly Litter Products, 2025 (percent of cat owners)

Subscription Services Abound in Litter Market

Illustration 4-8. PrettyLitter Health Monitoring Litter

Health & Wellness
Pet Supplements

Figure 4-10. Pet Supplement Purchase Rates, 2025 (percent of pet product purchasers)
Illustration 4-9. Royal Canin Probiotic Supplement Line
Illustration 4-10. Comfort Zone Calming Mousse Supplement
Illustration 4-11. PetAg Healthy Aging Cat Supplement
Illustration 4-12. Pet Honesty Cat Supplements
Illustration 4-13. Fera Pets Cat Supplements
Illustration 4-14. Under the Weather Cat Supplements
Illustration 4-15. Kradle Max Daily Calming for Cats

Pet Medications

Table 4-6. Percentage and Number of Dog or Cat Owners Who Use Flea/Tick or Other Parasiticides, Winter 2026 (percent and thousands of dog- or cat-owning households)
Figure 4-11. Flea/Tick Medication Usage, Past 12 Months, Dog or Cat, Dogs no Cats, and Cats no Dogs, Winter 2022 - Winter 2026 (number of households)

Over Half of Cat Owners Use Parasiticide Drops/Spot-Ons

Table 4-7. Usage Rates of Parasiticides by Type, Winter 2026 (percent of cat- or dog-owning households)

Opportunity for Education

Figure 4-12. Level of Agreement with Education-Related Attitudes Toward Pet Medications, 2026 (share of owners of cats and not dogs)

GLP-1 Treatments for Cats?
AI Products Raise the Ante

Illustration 4-16. Fi Mini AI-Powered Tracking Collar for Cats
Table 4-8. High-Tech Pet Products Purchased in Last 12 Months, 2026 (percent of cat owners)

Smart Litter Boxes

Illustration 4-17. CATLINK AI Scooper Pro Ultra

Feeding and Watering Systems
Camera/Video and Media Systems
Grooming Products

Table 4-9. Grooming Products Purchased in Last 12 Months, 2026 (percent of cat owners)

Dental Care Products

Table 4-10. Dental Health Products Purchased in Last 12 Months, 2026 (percent of owners of cats not dogs)

CHAPTER 5: VETERINARY SECTOR

CHAPTER HIGHLIGHTS
INTRODUCTION
Cats in Context

Table 5-1a. Veterinary Services Sector Revenues: Overall and by Services vs. Products, 2020 - 2025 (billion dollars)
Table 5-1b. Veterinary Services Sector Revenues: Overall and by Services vs. Products, 2020 - 2025 (percent change)

Dog Versus Cat Client Share of Sales

Figure 5-1. Veterinary Sector Sales and Share by Animal Type, 2025 (billion dollars)
Table 5-2. Dollar Sales of Non-Food Pet Supplies Per Pet-Owning Household and Per Pet, Cats vs. Dogs, 2025

Veterinary Inflation Outpaces Sales Growth

Figure 5-2. Annual Consumer Price Index Inflation Rates for Veterinary Services, 2015 - 2025 (percent)
Figure 5-3. Changes in Levels of Veterinary Spending in Last 12 Months: Dog vs. Cat Owners, 2024 vs. 2026 (percent of vet services customers with 2+ years as pet owners)
Figure 5-4. Health-Related Challenges to Pet Ownership, 2026 (share of cat and dog owners)

OPPORTUNITIES
Convincing Cat Owners to Use Veterinary Services

Table 5-3. Veterinary Service Usage Rates: Overall and by Dog/Cat Ownership, 2016 - 2025 (percent of dog/cat owning households)

Dog/Cat Owner Share of Client Base

Figure 5-5. Dog/Cat Household Shares of Veterinary Services Client Base vs. Overall Dog/Cat Households, 2015, 2021, and 2025 (percent)

Competing in an Omnimarket Context
Vet Care as Omnimarket Strategy

Figure 5-6. Use of Veterinary Services Located in Retail Stores: Gen Z/Millennials vs. Gen X/Boomer Veterinary Clients, 2026 (percent)
Illustration 5-1. Chewy Vet Care

Targeting Millennials/Gen Z

Table 5-4. Most Important Sources of Pet Care Information: By Generational Cohort, 2026 (percent)

Targeting New Pet Owners

Illustration 5-2. PetSmart New Kitten Owner Guide
Figure 5-7. Influences on Most Recent Cat Acquisition, 2026 (percent who adopted a cat in last 12 months)

Pet Wellness Plans for Cats

Illustration 5-3. Banfield Wellness Plan for Cats
Illustration 5-4. PetVet Veterinary Care Packages for Cats
Illustration 5-5. Petco Vetco Veterinary Services Packages for Cats
Illustration 5-6. Chewy Vet Care

Types of Veterinary Clinics Visited

Figure 5-8. Usage Rates in Last 12 Months for Local, Independent Veterinary Hospitals/Clinics: Dog Owners vs. Cat Owners, 2024 - 2026 (percent of veterinary customers)
Table 5-5. Usage Rates in Last 12 Months for Veterinary Services by Type of Provider: Dog Owners vs. Cat Owners, 2026 (percent of veterinary customers)
Table 5-6. Usage Rates in Last 12 Months for Chain Veterinary Formats by Type of Provider: Dog Owners vs. Cat Owners, 2024 vs. 2026 (percent of veterinary customers)

Telehealth Trends

Table 5-7. Levels of Agreement with Selected Statements Related to Telehealth, 2026 (percent of cat owner veterinary customers)
Illustration 5-7. Chewy Connect with as Vet
Illustration 5-8. Thrive Pet Healthcare HereFurYou Helpline

Detailed Demographic Tables

Table 5-8. Veterinary Service User Demographics: Owners of Cats but not Dogs, 2025/26 (percentages, number, and index)

CHAPTER 6: NON-MEDICAL PET SERVICES

CHAPTER HIGHLIGHTS
INTRODUCTION
Cats in Context

Figure 6-1. Share of Pet Services Sales by Type, 2020 vs. 2025 (percent)
Table 6-1a. Pet Services Sales, 2020 - 2025, 2030P (million dollars)
Table 6-1b. Change in Pet Services Sales, 2020 - 2025, 2030P (percent)

Cats an Underserviced Market Segment

Figure 6-2. Pet Services Sales and Share by Animal Type: Cat vs. Dog, 2025 (billion dollars)
Table 6-2. Pet Services Sales by Type: Cats vs. Dogs, 2025 (million dollars and percent share)
Table 6-3. Dollar Sales of Pet Services by Service Category Per Pet-Owning Household and Per Pet: Cats vs. Dogs, 2025 (million dollars)

Low Levels of Household Usage Rates
Grooming Usage

Figure 6-3. Share of Pet Grooming Customer Base by Types of Pets Owned, 2015/16 - 2024/25 (percent)
Table 6-4. Topline Usage Rates for Pet Grooming Services: By Combination of Cats or Dogs Owned, 2016/17 - 2024/25 (thousands)

Boarding Usage

Figure 6-4. Share of Pet Boarding Customer Base by Types of Pets Owned, 2015/16 - 2024/25 (percent)
Table 6-5. Topline Usage Rates for Pet Boarding Services: By Combination of Cats or Dogs Owned, 2016/17 - 2024/25 (thousands)

Pet Insurance Coverage

Figure 6-5. Share of Pet Insurance Customer Base by Types of Pets Owned, 2015/16 - 2024/25 (percent)
Table 6-6. Topline Usage Rates for Pet Insurance: By Combination of Cats or Dogs Owned, 2016/17 - 2024/25 (thousands)

OPPORTUNITIES
Economic Stress/Inflation Takes a Toll

Figure 6-6. Changes in Levels of Pet Services Spending in Last 12 Months, 2024 vs. 2026 (percent of owners of cats and not dogs using non-medical pet services)

Pet Insurance
Omniservice
Pet Specialty Retailers Increasingly Reliant on Services

Table 6-7. Selected Attitudes and Behaviors Related to Pet Services, 2026 (percent of pet services customers)

Petco

Illustration 6-1. Petco Pet Insurance Web Page

PetSmart

Illustration 6-2. PetSmart Cat Boarding

Walmart Focuses Pet Services on Dogs
Pet Sitting and Boarding
Rover Acquires Meowtel
Affluent Households

Figure 6-7. $70K+ Household Share of Non-Medical Pet Services Expenditures, 2013 - 2024 (percent of non-medical pet services spending)