Gaming Gift Card Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025-2032

Description

Persistence Market Research has recently released a comprehensive report on the worldwide Gaming Gift Card Market. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global gaming gift card market from 2025 to 2032. The gaming gift card market is positioned for robust growth, with a projected CAGR of 16.4% from 2025 to 2032, indicating a market value increase from USD 21,789.3 Mn in 2025 to USD 62,556.8 Mn by 2032.

Key Insights: Gaming Gift Card Market

Gaming Gift Card Market Size (2025E): USD 21,789.3 Mn
Projected Market Value (2032F): USD 62,556.8 Mn
Global Market Growth Rate (CAGR 2025 to 2032): 16.4%

Gaming Gift Card Market - Report Scope:

Gaming gift cards are prepaid cards or digital codes that allow users to purchase games, downloadable content (DLCs), in-game currencies, subscriptions, and other digital entertainment services across gaming platforms such as consoles, PCs, and mobile devices. These cards are widely used for popular ecosystems including PlayStation, Xbox, Nintendo, Steam, and mobile app stores. The gaming gift card market caters to a diverse consumer base, including casual gamers, hardcore gamers, and gift buyers, across both online and offline distribution channels. Market growth is driven by the rapid expansion of the global gaming industry, increasing digital content consumption, the rise of esports and online multiplayer gaming, and the growing preference for cashless and secure payment solutions.

Market Growth Drivers:

The global gaming gift card market is propelled by several key factors, including the expanding global gamer population and the growing popularity of digital game distribution. The increasing adoption of online gaming, cloud gaming, and subscription-based gaming services fuels demand for flexible and convenient payment instruments such as gift cards. Additionally, gaming gift cards are widely used as gifting options due to their ease of use, customization, and accessibility, further boosting market growth. The proliferation of smartphones and mobile gaming, coupled with rising internet penetration and digital payment adoption, particularly in emerging economies, continues to strengthen market expansion. Strategic promotions, discounts, and partnerships between gaming companies and retailers also play a crucial role in accelerating sales.

Market Restraints:

Despite strong growth prospects, the gaming gift card market faces certain challenges related to fraud, security risks, and regulatory compliance. Digital gift cards are vulnerable to cyber fraud, unauthorized access, and resale in gray markets, which can undermine consumer trust and impact revenue. Additionally, varying regulations related to digital payments, taxation, and consumer protection across regions create compliance complexities for market players. Limited awareness of gaming gift cards in underpenetrated markets and dependence on platform-specific ecosystems may also restrict broader adoption. Addressing these challenges requires robust security measures, consumer education, and collaboration with regulatory authorities.

Market Opportunities:

The gaming gift card market presents significant growth opportunities driven by technological advancements, evolving consumer preferences, and the expansion of digital ecosystems. The increasing integration of gift cards with mobile wallets, e-commerce platforms, and super apps enhances convenience and accessibility for consumers. Growth in esports, live streaming, and in-game monetization models opens new avenues for gift card usage. Furthermore, the expansion of gaming in emerging markets across Asia Pacific, Latin America, and the Middle East & Africa offers untapped potential for market players. The introduction of personalized, region-specific, and subscription-based gaming gift cards is expected to further stimulate demand and support long-term market growth.

Key Questions Answered in the Report:

What are the primary factors driving the growth of the gaming gift card market globally?
Which platforms and distribution channels are driving gaming gift card adoption?
How are digital payment innovations reshaping the competitive landscape of the gaming gift card market?
Who are the key players contributing to the gaming gift card market, and what strategies are they employing to maintain market relevance?
What are the emerging trends and future prospects in the global gaming gift card market?

Competitive Intelligence and Business Strategy:

Leading players in the global gaming gift card market, including Sony Interactive Entertainment, Microsoft Corporation, Nintendo Co., Ltd., and Valve Corporation, focus on expanding their digital ecosystems, strengthening retail and online partnerships, and enhancing user experience to gain a competitive edge. These companies invest in secure digital distribution technologies, fraud prevention systems, and marketing initiatives to drive adoption. Collaborations with e-commerce platforms, fintech companies, and global retailers enable broader market reach. Additionally, promotional campaigns, loyalty programs, and exclusive in-game content linked to gift card purchases help sustain consumer engagement and competitive positioning.

Key Companies Profiled:

Steam
Xbox
Electronic Arts
Apple
Nintendo
Epic Games
Twitch
Google Play
Razor
PlayStation

Market Segmentation

By Platform

Console Gaming
PC Gaming
Mobile Gaming

By Price Range

Less than US$ 20
US$ 20 - US$ 50
US$ 50 - US$ 100
More than US$ 100

By Region

North America
Europe
East Asia
South Asia and Oceania
Latin America
Middle East and Africa

Product Code: PMRREP35305

1. Executive Summary

1.1. Global Gaming Gift Card Market Snapshot, 2025 and 2032
1.2. Market Opportunity Assessment, 2025-2032, US$ Mn
1.3. Key Market Trends
1.4. Future Market Projections
1.5. Premium Market Insights
1.6. Industry Developments and Key Market Events
1.7. PMR Analysis and Recommendations

2. Market Overview

2.1. Market Scope and Definition
2.2. Market Dynamics
- 2.2.1. Drivers
- 2.2.2. Restraints
- 2.2.3. Opportunity
- 2.2.4. Challenges
- 2.2.5. Key Trends
2.3. Macro-Economic Factors
- 2.3.1. Global GDP Growth Outlook
- 2.3.2. Inflation Rate
- 2.3.3. Internet & Mobile Penetration Outlook
- 2.3.4. Disposable Income Levels
- 2.3.5. Digital Payment Adoption
- 2.3.6. Gaming Market Outlook
2.4. COVID-19 Impact Analysis
2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

3.1. Regulatory Landscape
3.2. Value Chain Analysis
3.3. PESTLE Analysis
3.4. Porter's Five Force Analysis

4. Price Trend Analysis

4.1. Key Highlights
4.2. Key Factors Impacting Gaming Gift Card Prices
4.3. Average Pricing Analysis, by Price Range

5. Global Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

5.1. Global Gaming Gift Card Market Outlook: Platform
- 5.1.1. Introduction / Key Findings
- 5.1.2. Historical Market Size (US$ Mn) and Analysis, By Platform, 2019-2024
- 5.1.3. Current Market Size (US$ Mn) and Analysis and Forecast, By Platform, 2025-2032
  - 5.1.3.1. Console Gaming
  - 5.1.3.2. PC Gaming
  - 5.1.3.3. Mobile Gaming
5.2. Market Attractiveness Analysis: Platform
5.3. Global Gaming Gift Card Market Outlook: Price Range
- 5.3.1. Introduction / Key Findings
- 5.3.2. Historical Market Size (US$ Mn) Analysis, By Price Range, 2019-2024
- 5.3.3. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
  - 5.3.3.1. Less than US$ 20
  - 5.3.3.2. US$ 20 - US$ 50
  - 5.3.3.3. US$ 50 - US$ 100
  - 5.3.3.4. More than US$ 100
5.4. Market Attractiveness Analysis: Price Range

6. Global Gaming Gift Card Market Outlook: Region

6.1. Key Highlights
6.2. Historical Market Size (US$ Mn) and Analysis, By Region, 2019-2024
6.3. Current Market Size (US$ Mn) Analysis and Forecast, By Region, 2025-2032
- 6.3.1. North America
- 6.3.2. Europe
- 6.3.3. East Asia
- 6.3.4. South Asia and Oceania
- 6.3.5. Latin America
- 6.3.6. Middle East & Africa
6.4. Market Attractiveness Analysis: Region

7. North America Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

7.1. Key Highlights
7.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 7.2.1. By Country
- 7.2.2. By Platform
- 7.2.3. By Price Range
7.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 7.3.1. U.S.
- 7.3.2. Canada
7.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 7.4.1. Console Gaming
- 7.4.2. PC Gaming
- 7.4.3. Mobile Gaming
7.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 7.5.1. Less than US$ 20
- 7.5.2. US$ 20 - US$ 50
- 7.5.3. US$ 50 - US$ 100
- 7.5.4. More than US$ 100
7.6. Market Attractiveness Analysis

8. Europe Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

8.1. Key Highlights
8.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 8.2.1. By Country
- 8.2.2. By Platform
- 8.2.3. By Price Range
8.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 8.3.1. Germany
- 8.3.2. France
- 8.3.3. U.K.
- 8.3.4. Italy
- 8.3.5. Spain
- 8.3.6. Russia
- 8.3.7. Turkey
- 8.3.8. Rest of Europe
8.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 8.4.1. Console Gaming
- 8.4.2. PC Gaming
- 8.4.3. Mobile Gaming
8.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 8.5.1. Less than US$ 20
- 8.5.2. US$ 20 - US$ 50
- 8.5.3. US$ 50 - US$ 100
- 8.5.4. More than US$ 100
8.6. Market Attractiveness Analysis

9. East Asia Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

9.1. Key Highlights
9.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 9.2.1. By Country
- 9.2.2. By Platform
- 9.2.3. By Price Range
9.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. South Korea
9.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 9.4.1. Console Gaming
- 9.4.2. PC Gaming
- 9.4.3. Mobile Gaming
9.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 9.5.1. Less than US$ 20
- 9.5.2. US$ 20 - US$ 50
- 9.5.3. US$ 50 - US$ 100
- 9.5.4. More than US$ 100
9.6. Market Attractiveness Analysis

10. South Asia & Oceania Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

10.1. Key Highlights
10.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 10.2.1. By Country
- 10.2.2. By Platform
- 10.2.3. By Price Range
10.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 10.3.1. India
- 10.3.2. Southeast Asia
- 10.3.3. ANZ
- 10.3.4. Rest of South Asia & Oceania
10.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 10.4.1. Console Gaming
- 10.4.2. PC Gaming
- 10.4.3. Mobile Gaming
10.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 10.5.1. Less than US$ 20
- 10.5.2. US$ 20 - US$ 50
- 10.5.3. US$ 50 - US$ 100
- 10.5.4. More than US$ 100
10.6. Market Attractiveness Analysis

11. Latin America Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

11.1. Key Highlights
11.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 11.2.1. By Country
- 11.2.2. By Platform
- 11.2.3. By Price Range
11.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 11.3.1. Brazil
- 11.3.2. Mexico
- 11.3.3. Rest of Latin America
11.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 11.4.1. Console Gaming
- 11.4.2. PC Gaming
- 11.4.3. Mobile Gaming
11.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 11.5.1. Less than US$ 20
- 11.5.2. US$ 20 - US$ 50
- 11.5.3. US$ 50 - US$ 100
- 11.5.4. More than US$ 100
11.6. Market Attractiveness Analysis

12. Middle East & Africa Gaming Gift Card Market Outlook: Historical (2019-2024) and Forecast (2025-2032)

12.1. Key Highlights
12.2. Historical Market Size (US$ Mn) Analysis, By Market, 2019-2024
- 12.2.1. By Country
- 12.2.2. By Platform
- 12.2.3. By Price Range
12.3. Current Market Size (US$ Mn) Analysis and Forecast, By Country, 2025-2032
- 12.3.1. GCC Countries
- 12.3.2. Egypt
- 12.3.3. South Africa
- 12.3.4. Northern Africa
- 12.3.5. Rest of Middle East & Africa
12.4. Current Market Size (US$ Mn) Analysis and Forecast, By Platform, 2025-2032
- 12.4.1. Console Gaming
- 12.4.2. PC Gaming
- 12.4.3. Mobile Gaming
12.5. Current Market Size (US$ Mn) Analysis and Forecast, By Price Range, 2025-2032
- 12.5.1. Less than US$ 20
- 12.5.2. US$ 20 - US$ 50
- 12.5.3. US$ 50 - US$ 100
- 12.5.4. More than US$ 100
12.6. Market Attractiveness Analysis

13. Competition Landscape

13.1. Market Share Analysis, 2024
13.2. Market Structure
- 13.2.1. Competition Intensity Mapping
- 13.2.2. Competition Dashboard
13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
- 13.3.1. Steam
  - 13.3.1.1. Overview
  - 13.3.1.2. Solution Portfolio
  - 13.3.1.3. Key Financials
  - 13.3.1.4. Market Developments
  - 13.3.1.5. Market Strategy
- 13.3.2. Xbox
- 13.3.3. Electronic Arts
- 13.3.4. Apple
- 13.3.5. Nintendo
- 13.3.6. Epic Games
- 13.3.7. Twitch
- 13.3.8. Google Play
- 13.3.9. Razor
- 13.3.10. PlayStation
- 13.3.11. Fortnite
- 13.3.12. Roblox
- 13.3.13. UBSoft

14. Appendix

14.1. Research Methodology
14.2. Research Assumptions
14.3. Acronyms and Abbreviations