Home Water Filtration Market Size, Share, Trends, Industry Analysis Report: By Product Type, Category, Distribution Channel, and Region

Description

List of Tables

The global home water filtration market size is expected to reach USD 37.54 billion by 2034, according to a new study by Polaris Market Research. The report "Home Water Filtration Market Size, Share, Trends, Industry Analysis Report: By Product Type (Point-of-Use Filters and Point-of-Entry Filters), Category, Distribution Channel, and Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

The home water filtration market focuses on providing products and technologies that purify household water, removing harmful contaminants such as bacteria, heavy metals, chlorine, and other pollutants. Key growth drivers of the home water filtration market demand include rising concerns over water pollution, aging water infrastructure, and increasing health consciousness among consumers. Deteriorating water quality, particularly in urban areas, has fueled the need for advanced filtration solutions, which is contributing to market expansion. Moreover, growing awareness of the adverse effects of contaminated water on health, coupled with increasing waterborne diseases, is pushing consumers toward efficient and reliable water filtration systems. This factor is driving the home water filtration market growth and expanding growth opportunities for innovation and product diversification. Moreover, technological advancements have played a major role in enhancing the effectiveness and convenience of filtration systems.

Innovations such as reverse osmosis (RO), UV purification, and activated carbon filters, along with the development of smart filtration technologies, are transforming the home water filtration market demand. These advancements improve the efficiency, lifespan, and ease of use of home filtration systems, further stimulating market dynamics. Additionally, there is a growing focus on sustainability, with manufacturers developing eco-friendly and energy-efficient filtration systems to meet consumer demand for green solutions.

The rise of subscription-based models and online sales channels offers home water filtration market opportunities as consumers seek convenience and lower maintenance costs. The market presents a dynamic landscape for innovation, with favorable opportunities for manufacturers and service providers to meet the evolving needs of health-conscious consumers.

Home Water Filtration Market Report Highlights

In 2024, by product type, the point-of-use filters segment accounted for a larger home water filtration market share due to their affordability, ease of installation, and increasing consumer demand for convenient, on-demand water purification solutions.

In 2024, by distribution channel, the online segment held a larger market share due to the growing preference for online shopping, convenience, detailed product comparisons, and the ability to access a wide range of filtration products at competitive prices.

In 2024, Asia Pacific accounted for the largest share due to rapid urbanization, declining water quality, and heightened consumer awareness about water contamination and its health impacts.

North America is expected to witness significant growth over the forecast period due to increasing health consciousness, technological advancements in filtration systems, and a rising preference for sustainable, smart water purification solutions.

A few of the global key market players are Amway Corp.; Aquasana; Brita Gmbh; Eureka Forbes Ltd.; GE Water & Process Technologies, Inc.; HaloSource, Inc.; Kent RO System Ltd.; LG Electronics; Panasonic; and Tata Chemicals.

Polaris Market Research has segmented the home water filtration market report on the basis of product type, category, distribution channel, and region:

By Product Type Outlook (Revenue - USD Billion, 2020-2034)

Point-of-Use Filters
The Counter Filters
Counter Top Filters
Pitcher Filters
Faucet-Mounted Filters
Others
Point-of-Entry Filters

By Category Outlook (Revenue - USD Billion, 2020-2034)

RO Filters
UV Filters
Gravity Filters
Others

By Distribution Channel Outlook (Revenue - USD Billion, 2020-2034)

Offline
Online

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America
US
Canada
Europe
Germany
France
UK
Italy
Spain
Netherlands
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Malaysia
South Korea
Indonesia
Australia
Vietnam
Rest of Asia Pacific
Middle East & Africa
Saudi Arabia
UAE
Israel
South Africa
Rest of Middle East & Africa
Latin America
Mexico
Brazil
Argentina
Rest of Latin America

Product Code: PM3370

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources

4. Global Home Water Filtration Market Insights

4.1. Home Water Filtration Market - Market Snapshot
4.2. Home Water Filtration Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Declining Water Quality
  - 4.2.1.2. Technological Advancements
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. High Initial Costs
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Home Water Filtration Market Trends
4.6. Value Chain Analysis

5. Global Home Water Filtration Market, by Product Type

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
5.3. Point-of-use Filters
- 5.3.1. Global Home Water Filtration Market, by Point-of-use Filters, by Region, 2020-2034 (USD Billion)
- 5.3.2. The Counter Filters
  - 5.3.2.1. Global Home Water Filtration Market, by The Counter Filters, by Region, 2020-2034 (USD Billion)
- 5.3.3. Counter Top Filters
  - 5.3.3.1. Global Home Water Filtration Market, by Counter Top Filters, by Region, 2020-2034 (USD Billion)
- 5.3.4. Pitcher Filters
  - 5.3.4.1. Global Home Water Filtration Market, by Pitcher Filters, by Region, 2020-2034 (USD Billion)
- 5.3.5. Faucet-mounted Filters
  - 5.3.5.1. Global Home Water Filtration Market, by Faucet-mounted Filters, by Region, 2020-2034 (USD Billion)
- 5.3.6. Others
  - 5.3.6.1. Global Home Water Filtration Market, by Others, by Region, 2020-2034 (USD Billion)
5.4. Point-of-entry Filters
- 5.4.1. Global Home Water Filtration Market, by Point-of-entry Filters, by Region, 2020-2034 (USD Billion)

6. Global Home Water Filtration Market, by Category

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
6.3. RO Filters
- 6.3.1. Global Home Water Filtration Market, by RO Filters, by Region, 2020-2034 (USD Billion)
6.4. UV Filters
- 6.4.1. Global Home Water Filtration Market, by UV Filters, by Region, 2020-2034 (USD Billion)
6.5. Gravity Filters
- 6.5.1. Global Home Water Filtration Market, by Gravity Filters, by Region, 2020-2034 (USD Billion)
6.6. Others
- 6.6.1. Global Home Water Filtration Market, by Others, by Region, 2020-2034 (USD Billion)

7. Global Home Water Filtration Market, by Distribution Channel

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
7.3. Offline
- 7.3.1. Global Home Water Filtration Market, by Offline, by Region, 2020-2034 (USD Billion)
7.4. Online
- 7.4.1. Global Home Water Filtration Market, by Online, by Region, 2020-2034 (USD Billion)

8. Global Home Water Filtration Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Home Water Filtration Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Home Water Filtration Market - North America
- 8.3.1. North America: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
- 8.3.2. North America: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
- 8.3.3. North America: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.4. Home Water Filtration Market - US
  - 8.3.4.1. US: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.3.4.2. US: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.3.4.3. US: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.5. Home Water Filtration Market - Canada
  - 8.3.5.1. Canada: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
8.4. Home Water Filtration Market - Europe
- 8.4.1. Europe: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
- 8.4.2. Europe: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
- 8.4.3. Europe: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.4. Home Water Filtration Market - UK
  - 8.4.4.1. UK: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.5. Home Water Filtration Market - France
  - 8.4.5.1. France: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.6. Home Water Filtration Market - Germany
  - 8.4.6.1. Germany: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.7. Home Water Filtration Market - Italy
  - 8.4.7.1. Italy: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.8. Home Water Filtration Market - Spain
  - 8.4.8.1. Spain: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.9. Home Water Filtration Market - Netherlands
  - 8.4.9.1. Netherlands: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.10. Home Water Filtration Market - Russia
  - 8.4.10.1. Russia: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.11. Home Water Filtration Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
8.5. Home Water Filtration Market - Asia Pacific
- 8.5.1. Asia Pacific: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.4. Home Water Filtration Market - China
  - 8.5.4.1. China: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.5. Home Water Filtration Market - India
  - 8.5.5.1. India: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.6. Home Water Filtration Market - Malaysia
  - 8.5.6.1. Malaysia: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.7. Home Water Filtration Market - Japan
  - 8.5.7.1. Japan: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.8. Home Water Filtration Market - Indonesia
  - 8.5.8.1. Indonesia: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.9. Home Water Filtration Market - South Korea
  - 8.5.9.1. South Korea: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.10. Home Water Filtration Market - Australia
  - 8.5.10.1. Australia: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.11. Home Water Filtration Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
8.6. Home Water Filtration Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.4. Home Water Filtration Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.5. Home Water Filtration Market - UAE
  - 8.6.5.1. UAE: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.6. Home Water Filtration Market - Israel
  - 8.6.6.1. Israel: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.7. Home Water Filtration Market - South Africa
  - 8.6.7.1. South Africa: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.8. Home Water Filtration Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
8.7. Home Water Filtration Market - Latin America
- 8.7.1. Latin America: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.4. Home Water Filtration Market - Mexico
  - 8.7.4.1. Mexico: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.5. Home Water Filtration Market - Brazil
  - 8.7.5.1. Brazil: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.6. Home Water Filtration Market - Argentina
  - 8.7.6.1. Argentina: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.7. Home Water Filtration Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Home Water Filtration Market, by Product Type, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Home Water Filtration Market, by Category, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Home Water Filtration Market, by Distribution Channel, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Amway Corp.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Aquasana
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Brita Gmbh
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Eureka Forbes Ltd.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Eureka Forbes Ltd.
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. GE Water & Process Technologies, Inc.
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. HaloSource, Inc.
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Kent RO System Ltd.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. LG Electronics
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. Panasonic
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development