Oral Rinse Market Size, Share, Trends, Industry Analysis Report By Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth), By Product, By Distribution Channel, By Region

Description

List of Tables

The global oral rinse market size is expected to reach USD 14.83 billion by 2034, according to a new study by Polaris Market Research. The report "Oral Rinse Market Size, Share, Trends, Industry Analysis Report By Indication (Periodontitis, Mouth Ulcers, Gingivitis, Dry Mouth), By Product, By Distribution Channel, By Region - Market Forecast, 2025-2034" gives a detailed insight into current market dynamics and provides analysis on future market growth.

An oral rinse, commonly known as mouthwash, is a liquid solution used to improve oral hygiene. It helps reduce bacteria, dislodge food particles, and freshen breath, as well as can deliver therapeutic agents for specific conditions such as preventing cavities, reducing plaque, or managing gum inflammation. These products are an important part of a comprehensive daily oral care routine, supplementing the mechanical cleaning provided by brushing and flossing to reach areas that are otherwise difficult to access.

The oral rinse market is a vibrant segment within the broader oral care industry, characterized by continuous innovation and diverse product offerings designed to meet varied consumer needs. Key factors influencing this market include rising consumer awareness of oral health's link to overall wellness, a growing prevalence of oral diseases, and an increasing demand for specialized and natural formulations. The competitive landscape is shaped by established global players as well as agile regional brands, all striving to differentiate their products through unique benefits, advanced ingredients, and effective marketing across various distribution channels, including traditional retail and rapidly expanding online platforms.

Oral Rinse Market Report Highlights

By indication, the gingivitis segment held the largest share in 2024, primarily due to the widespread occurrence of this early form of gum disease and the broad adoption of antiseptic and therapeutic rinses designed for its management and prevention.

By product, the antiseptic mouthwash segment held the largest share in 2024, driven by its strong antibacterial properties, which are highly valued for reducing plaque and preventing gingivitis. These formulations are a staple for many consumers seeking a comprehensive clean and enhanced oral health beyond basic brushing.

By distribution channel, the retail stores segment held the largest share in 2024, benefiting from their extensive accessibility and established consumer purchasing behaviors. Supermarkets and hypermarkets provide convenient one-stop shopping, where consumers can easily purchase oral care products alongside other daily necessities.

By region, North America dominated the global oral rinse market share in 2024, characterized by high consumer awareness regarding oral hygiene and a proactive approach to preventive dental care. The Asia Pacific is a rapidly growing area for oral rinses, fueled by a large and expanding population, increasing disposable incomes, and improving access to oral healthcare facilities.

A few key players in the market include Colgate-Palmolive Company; Procter & Gamble; Haleon; Kenvue (Johnson & Johnson); Unilever PLC; Church & Dwight Co., Inc.; Sunstar Suisse S.A.; Dabur India Ltd.; Lion Corporation; Kao Corporation; and The Himalaya Drug Company.

Polaris Market Research has segmented the oral rinse market report based on indication, product, distribution channel, and region:

By Indication Outlook (Revenue - USD Billion, 2020-2034)

Periodontitis

Mouth Ulcers

Gingivitis

Dry Mouth

By Product Outlook (Revenue - USD Billion, 2020-2034)

Antiseptic Mouthwash

Cosmetic Mouthwash

Natural Mouthwash

Fluoride Mouthwash

By Distribution Channel Outlook (Revenue - USD Billion, 2020-2034)

Retail Stores

Pharmacies

Online Stores

By Regional Outlook (Revenue - USD Billion, 2020-2034)

North America

U.S.

Canada

Europe

Germany

France

Italy

Spain

Netherlands

Russia

Rest of Europe

Asia Pacific

China

Japan

India

Malaysia

South Korea

Indonesia

Australia

Vietnam

Rest of Asia Pacific

Middle East & Africa

Saudi Arabia

UAE

Israel

South Africa

Rest of Middle East & Africa

Latin America

Mexico

Brazil

Argentina

Rest of Latin America

Product Code: PM6138

1. Introduction

1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
1.2. Stakeholders

2. Executive Summary

2.1. Market Highlights

3. Research Methodology

3.1. Overview
- 3.1.1. Data Mining
3.2. Data Source
- 3.2.1. Primary Source
- 3.2.2. Secondary Source

4. Global Oral Rinse Market Insights

4.1. Oral Rinse Market - Market Snapshot
4.2. Oral Rinse Market Dynamics
- 4.2.1. Drivers and Opportunities
  - 4.2.1.1. Increasing Awareness of Oral Hygiene
  - 4.2.1.2. Rising Prevalence of Oral Diseases
- 4.2.2. Restraints and Challenges
  - 4.2.2.1. Potential health concerns regarding long-term use
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
4.4. PESTEL Analysis
4.5. Oral Rinse Market Application Trends
4.6. Value Chain Analysis
4.7. COVID-19 Impact Analysis

5. Global Oral Rinse Market, by Indication

5.1. Key Findings
5.2. Introduction
- 5.2.1. Global Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
5.3. Periodontitis
- 5.3.1. Global Oral Rinse Market, by Periodontitis, by Region, 2020-2034 (USD Billion)
5.4. Mouth Ulcers
- 5.4.1. Global Oral Rinse Market, by Mouth Ulcers, by Region, 2020-2034 (USD Billion)
5.5. Gingivitis
- 5.5.1. Global Oral Rinse Market, by Gingivitis, by Region, 2020-2034 (USD Billion)
5.6. Dry Mouth
- 5.6.1. Global Oral Rinse Market, by Dry Mouth, by Region, 2020-2034 (USD Billion)

6. Global Oral Rinse Market, by Product

6.1. Key Findings
6.2. Introduction
- 6.2.1. Global Oral Rinse Market, by Product, 2020-2034 (USD Billion)
6.3. Antiseptic Mouthwash
- 6.3.1. Global Oral Rinse Market, by Antiseptic Mouthwash, by Region, 2020-2034 (USD Billion)
6.4. Cosmetic Mouthwash
- 6.4.1. Global Oral Rinse Market, by Cosmetic Mouthwash, by Region, 2020-2034 (USD Billion)
6.5. Natural Mouthwash
- 6.5.1. Global Oral Rinse Market, by Natural Mouthwash, by Region, 2020-2034 (USD Billion)
6.6. Fluoride Mouthwash
- 6.6.1. Global Oral Rinse Market, by Fluoride Mouthwash, by Region, 2020-2034 (USD Billion)

7. Global Oral Rinse Market, by Distribution Channel

7.1. Key Findings
7.2. Introduction
- 7.2.1. Global Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
7.3. Retail Stores
- 7.3.1. Global Oral Rinse Market, by Retail Stores, by Region, 2020-2034 (USD Billion)
7.4. Pharmacies
- 7.4.1. Global Oral Rinse Market, by Pharmacies, by Region, 2020-2034 (USD Billion)
7.5. Online Stores
- 7.5.1. Global Oral Rinse Market, by Online Stores, by Region, 2020-2034 (USD Billion)

8. Global Oral Rinse Market, by Geography

8.1. Key Findings
8.2. Introduction
- 8.2.1. Oral Rinse Market Assessment, By Geography, 2020-2034 (USD Billion)
8.3. Oral Rinse Market - North America
- 8.3.1. North America: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
- 8.3.2. North America: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
- 8.3.3. North America: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.4. Oral Rinse Market - U.S.
  - 8.3.4.1. U.S.: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.3.4.2. U.S.: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.3.4.3. U.S.: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.3.5. Oral Rinse Market - Canada
  - 8.3.5.1. Canada: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.3.5.2. Canada: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.3.5.3. Canada: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
8.4. Oral Rinse Market - Europe
- 8.4.1. Europe: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
- 8.4.2. Europe: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
- 8.4.3. Europe: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.4. Oral Rinse Market - UK
  - 8.4.4.1. UK: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.4.2. UK: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.4.3. UK: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.5. Oral Rinse Market - France
  - 8.4.5.1. France: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.5.2. France: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.5.3. France: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.6. Oral Rinse Market - Germany
  - 8.4.6.1. Germany: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.6.2. Germany: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.6.3. Germany: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.7. Oral Rinse Market - Italy
  - 8.4.7.1. Italy: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.7.2. Italy: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.7.3. Italy: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.8. Oral Rinse Market - Spain
  - 8.4.8.1. Spain: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.8.2. Spain: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.8.3. Spain: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.9. Oral Rinse Market - Netherlands
  - 8.4.9.1. Netherlands: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.9.2. Netherlands: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.9.3. Netherlands: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.10. Oral Rinse Market - Russia
  - 8.4.10.1. Russia: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.10.2. Russia: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.10.3. Russia: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.4.11. Oral Rinse Market - Rest of Europe
  - 8.4.11.1. Rest of Europe: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.4.11.2. Rest of Europe: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.4.11.3. Rest of Europe: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
8.5. Oral Rinse Market - Asia Pacific
- 8.5.1. Asia Pacific: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
- 8.5.2. Asia Pacific: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
- 8.5.3. Asia Pacific: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.4. Oral Rinse Market - China
  - 8.5.4.1. China: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.4.2. China: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.4.3. China: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.5. Oral Rinse Market - India
  - 8.5.5.1. India: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.5.2. India: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.5.3. India: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.6. Oral Rinse Market - Malaysia
  - 8.5.6.1. Malaysia: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.6.2. Malaysia: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.6.3. Malaysia: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.7. Oral Rinse Market - Japan
  - 8.5.7.1. Japan: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.7.2. Japan: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.7.3. Japan: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.8. Oral Rinse Market - Indonesia
  - 8.5.8.1. Indonesia: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.8.2. Indonesia: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.8.3. Indonesia: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.9. Oral Rinse Market - South Korea
  - 8.5.9.1. South Korea: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.9.2. South Korea: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.9.3. South Korea: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.10. Oral Rinse Market - Australia
  - 8.5.10.1. Australia: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.10.2. Australia: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.10.3. Australia: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.5.11. Oral Rinse Market - Rest of Asia Pacific
  - 8.5.11.1. Rest of Asia Pacific: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.5.11.2. Rest of Asia Pacific: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.5.11.3. Rest of Asia Pacific: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
8.6. Oral Rinse Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
- 8.6.2. Middle East & Africa: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
- 8.6.3. Middle East & Africa: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.4. Oral Rinse Market - Saudi Arabia
  - 8.6.4.1. Saudi Arabia: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.6.4.2. Saudi Arabia: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.6.4.3. Saudi Arabia: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.5. Oral Rinse Market - UAE
  - 8.6.5.1. UAE: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.6.5.2. UAE: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.6.5.3. UAE: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.6. Oral Rinse Market - Israel
  - 8.6.6.1. Israel: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.6.6.2. Israel: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.6.6.3. Israel: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.7. Oral Rinse Market - South Africa
  - 8.6.7.1. South Africa: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.6.7.2. South Africa: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.6.7.3. South Africa: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.6.8. Oral Rinse Market - Rest of Middle East & Africa
  - 8.6.8.1. Rest of Middle East & Africa: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.6.8.2. Rest of Middle East & Africa: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.6.8.3. Rest of Middle East & Africa: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
8.7. Oral Rinse Market - Latin America
- 8.7.1. Latin America: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
- 8.7.2. Latin America: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
- 8.7.3. Latin America: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.4. Oral Rinse Market - Mexico
  - 8.7.4.1. Mexico: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.7.4.2. Mexico: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.7.4.3. Mexico: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.5. Oral Rinse Market - Brazil
  - 8.7.5.1. Brazil: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.7.5.2. Brazil: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.7.5.3. Brazil: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.6. Oral Rinse Market - Argentina
  - 8.7.6.1. Argentina: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.7.6.2. Argentina: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.7.6.3. Argentina: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)
- 8.7.7. Oral Rinse Market - Rest of Latin America
  - 8.7.7.1. Rest of Latin America: Oral Rinse Market, by Indication, 2020-2034 (USD Billion)
  - 8.7.7.2. Rest of Latin America: Oral Rinse Market, by Product, 2020-2034 (USD Billion)
  - 8.7.7.3. Rest of Latin America: Oral Rinse Market, by Distribution Channel, 2020-2034 (USD Billion)

9. Competitive Landscape

9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
9.2. Partnerships/Collaborations/Agreements/Exhibitions

10. Company Profiles

10.1. Church & Dwight Co., Inc.
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
10.2. Colgate-Palmolive Company
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
10.3. Dabur India Ltd.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
10.4. Haleon
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
10.5. Kao Corporation
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
10.6. Kenvue (Johnson & Johnson)
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
10.7. Lion Corporation
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
10.8. Procter & Gamble
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
10.9. Sunstar Suisse S.A.
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
10.10. The Himalaya Drug Company
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
10.11. Unilever PLC
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development