PUBLISHER: Renub Research | PRODUCT CODE: 1897076
PUBLISHER: Renub Research | PRODUCT CODE: 1897076
The North America Wind Power Market is anticipated to grow from US$ 38.16 billion in 2025 to US$ 54.64 billion by the year 2033, exhibiting a very strong Compound Annual Growth Rate (CAGR) of 4.59% from 2025 to 2033. The growth is fueled by rising demand for sustainable energy, technological developments, and government policies encouraging sustainable energy solutions throughout the region.
North America Wind Power Market Outlook
Wind power is a renewable source of energy that uses the kinetic energy of wind to produce electricity. Wind power technology consists of wind turbines, which transform the energy of the wind into electrical energy without emitting any harmful emissions. Wind power has been much sought after in North America because of its multitudinous economic and environmental advantages.
The potential to produce vast quantities of electricity from wind has positioned it as a preferable substitute for fossil fuels, which cause climate change and air pollution. In the last few years, technology advancements in turbines and reductions in installation prices have continued to drive growth within this industry.
North America is among the top wind energy-producing regions in the world, with the United States and Canada being among the major producers. As more awareness is gained regarding the necessity for clean energy solutions, wind power will likely remain on its rise, fueling employment opportunities in manufacturing, installation, and maintenance while serving to facilitate the shift towards a cleaner future.
Drivers of Growth in the North America Wind Power Market
Growth in Government Incentives and Policy Support for Renewable Energy
Government policies and initiatives in North America have played a key role in propelling the wind power industry's growth. The United States and Canada continue to encourage wind energy by offering tax credits, renewable portfolio standards (RPS), and federal subsides aimed at expanding the adoption of clean energy. The Production Tax Credit (PTC) and Investment Tax Credit (ITC) in the US have been central to making wind projects economical for developers and utilities. Alberta, Ontario, and other provinces in Canada have introduced renewable procurement programs facilitating large-scale wind installations. Additionally, clean energy goals and climate action plans such as reducing net greenhouse gas emissions to zero by 2050 are increasingly driving investments into wind infrastructure. In the United States, 1,200-2,000 gigawatts of renewable generation can be installed to generate 70%-80% of U.S. electricity by 2050 without compromising on planning reserve needs. In Canada, the hydropower, gas, and wind technologies contribute significantly to future system resource adequacy.
Cost of Wind Power Technology Coming Down and Efficiency Improving
Technological progress has lowered the cost of wind power generation substantially, and it is now one of the lowest-cost sources of renewable energy in North America. New wind turbines are more efficient, with longer blades, improved materials, and optimized energy capture even at low wind speeds. Advances in digital monitoring, predictive maintenance, and grid integration have also improved operational efficiency. The cost per megawatt-hour for wind power has come down by a massive amount over the last decade, placing it on par with fossil fuel generation. Manufacturers are also enjoying economies of scale because wind farms are getting bigger and more powerful. Accordingly, the public and private sectors are making huge investments in wind energy projects. September 2024, Vestas received an 810 MW offshore order from Equinor to serve the New York-based Empire Wind 1 offshore wind project. The order comprises 54 V236-15.0 MW turbines and is Vestas' initial order in the U.S. for an offshore platform and its market-leading, type-certified V236-15.0 MW turbine.
Increasing Corporate and Industrial Demand for Clean Energy
Corporate sustainability programs are emerging as a top growth driver for the North American wind industry. Major companies, especially in the technology, manufacturing, and retail industries, are making 100% renewable energy purchasing commitments through PPAs with wind farms. Google, Amazon, and Walmart, among others, have signed multi-year contracts to purchase renewable electricity, stimulating private investment in new wind farms. Industrial operators are also incorporating wind power to lower operating expenses and achieve targets of reducing emissions. In addition, the increased investor and consumer pressure for environmentally friendly business operations is propelling this movement. July 2024: FERC introduced Order No. 1920, requiring 20-year transmission planning cycles to alleviate grid interconnection constraints and facilitate renewable integration. The directive calls for transmission providers to make comprehensive long-term plans taking into account various scenarios of future electricity demand and generation resource composition.
Challenges in the North America Wind Power Market
Grid Integration and Transmission Infrastructure Constraints
Despite its fast growth, one of the major challenges to the North American wind power market is the constraint in transmission infrastructure to transmit wind farms to urban load centers. Several of the most lucrative wind areas-like the Midwest in the United States and the Prairies in Canada-are remote from large population centers. This spatial dissonance creates bottlenecks and restricts the effective delivery of produced power. Upgrading and building out transmission lines are investment-intensive and involve long regulatory approvals. Moreover, merging variable wind power into consolidated grids is technically demanding involving stability and storage. Although battery storage and smart grids are new solutions in the works, they are still expensive and complicated. In the absence of major infrastructure upgrades, the full value of wind power cannot be tapped, particularly with capacity continuing to grow. These transmission bottlenecks must be overcome for grid reliability and long-run market scalability.
Environmental and Land Use Constraints
Environmental concerns and land use conflicts continue to be challenges to wind power development in North America. Large wind farms are frequently opposed because of visual, noise, and wildlife concerns, especially bird and bat impacts. Community opposition and local zoning stop or slow project approval in a few instances. Land availability close to best wind resources is dwindling in some areas as well, competing with agriculture and conservation interests. Offshore wind developments, although less invasive to land, must also contend with challenges like marine ecosystem protection and elevated installation costs. Developers are increasingly asked to undertake in-depth environmental studies, which can extend project schedules and raise costs. Integrating renewable energy development with ecological and community factors is still a challenging problem, with better stakeholder participation and inventive design solutions needed to limit environmental effects.
North America Onshore Wind Power Market
The onshore wind power segment leads the North American market owing to cost-effectiveness and existing infrastructure. Onshore wind farms have cheaper installation and maintenance costs when compared to the offshore systems, hence the choice of utilities and independent power producers. The U.S. Great Plains, Texas, and Alberta and Saskatchewan provinces in Canada are prominent onshore wind hubs. Ongoing advances in turbine and digital monitoring technologies have driven capacity factors to enable reliable power generation. Moreover, the speedy development of corporate power purchase agreements is fueling growth in new onshore plant construction. Governments are facilitating this growth with simplified permitting processes and tax credits. Consequently, the onshore part remains the pillar of North America's renewable energy shift, and it contributes noticeably towards regional power generation and emission reduction targets.
North America Offshore Wind Power Market
Offshore wind power in North America is growing at a fast pace with technology and sound policy support. Offshore installations provide greater and more uniform wind speeds, leading to higher energy output and efficiency. The U.S. East Coast, and especially states such as New York, Massachusetts, and New Jersey, has been a hub of interest for large-scale offshore wind development. The federal government's goal to increase offshore capacity to multiple gigawatts by the 2030s is drawing in major international energy companies and investors. While installation costs are still high, technology advancements in floating turbines and marine logistics are slowly decreasing entry barriers. Canada is also investigating offshore potential off its Atlantic coast. As both infrastructure and regulatory systems develop, offshore wind has the potential to be a key contributor to diversifying North America's renewable energy mix and increasing coastal energy security.
North America Non-Utility Wind Power Market
The non-utility segment of wind power, comprising distributed and small-scale systems, is picking up momentum in North America. Companies, farms, and schools are increasingly using wind turbines to generate on-site energy and cut reliance on centralized grids. The smaller installations contribute to local energy resilience and provide cost savings in remote or rural locations where grid access is limited. The development of community-based and cooperative wind projects is also spurring decentralized energy production. Technological innovations in microturbines and hybrid renewable systems that integrate wind and solar have further accelerated adoption. Moreover, government grants and tax incentives to spur local renewable energy projects are reinforcing this sector. As distributed generation of energy becomes part of sustainable infrastructure, the non-utility wind sector is likely to make significant contributions towards North America's overall clean energy shift.
North America Utility Wind Power Market
Utility-scale wind power continues to be the biggest sector in North America, with enormous investments being made by both public and private organizations. Utility companies are making more and more switches to renewable portfolios to meet state regulations and emissions cuts. Huge wind farms in the U.S. Midwest, Texas, and Canadian Prairie provinces power millions of homes. Economies of scale and advances in turbine technology have made utility-scale projects more profitable. Power purchase agreements among utilities and companies are also increasing demand, allowing developers to generate stable revenue streams. Also, grid modernization and interconnection upgrades are facilitating increased integration of large wind farms. Through sustained policy backing and investment in high-capacity transmission infrastructure, the utility wind power market will be a bedrock of North America's power transition through the decade ahead.
United States Wind Power Market
The United States dominates the North American wind power market, with most regional capacity. Federal tax credits, state renewable portfolio standards, and falling turbine prices have made wind energy among the nation's fastest-growing sources of electricity. Texas, Iowa, and Oklahoma lead all states in onshore wind production, and the East Coast is quickly developing offshore capacity. Efforts by the U.S. Department of Energy to update grid infrastructure and facilitate offshore development are fueling market momentum. Private commitments towards corporate sustainability are also increasing private investments in wind projects. Moreover, innovations in hybrid systems integrating wind, solar, and storage are enhancing the reliability. With the U.S. aiming at a carbon-free power sector by 2035, wind power will be the key driver for national decarbonization ambitions and enhanced energy independence.
New York Wind Power Market
New York is becoming a leader in offshore and onshore wind development, fueled by the state's aggressive clean energy policies. The Climate Leadership and Community Protection Act (CLCPA) requires 70% of power to be generated from renewable sources by 2030, and much of that will come from wind. Projects such as Empire Wind and Sunrise Wind are significant components of this goal. Investment by the state government in port facilities and supply chain infrastructure is building a propitious environment for large offshore installations. Upstate onshore wind farm projects complement the move, providing local job opportunities and economic stimulation. The firm regulations of New York and extended-term procurement contracts also provide assurance to investors. Being one of the most advanced renewable energy markets in the U.S., New York is leading a national model in the adoption of large-scale wind power and policy-led expansion.
Canada Wind Power Market
Canada's wind power industry is growing steadily, fueled by the country's huge availability of land, high-quality wind resources, and government support for clean energy. Wind is currently among the nation's most rapidly expanding renewable sources, responsible for a significant proportion of national power generation. Provinces like Alberta, Ontario, and Quebec are at the forefront of installed capacity, backed by renewable procurement initiatives and regional incentives. Canada's net-zero goals by 2050 and carbon pricing policies are stimulating further investment in wind projects. Advances in technology have also rendered wind power more dependable in cold and distant areas. In addition, Indigenous and community-driven developments are supporting local economic growth and energy self-sufficiency. As greater emphasis is being placed on the decarbonization of its energy economy, Canada's wind energy sector is well set to continue its long-term expansion and increased integration into its national power system.
Alberta Wind Power Market
One of Canada's most active wind power markets, Alberta is blessed with robust winds and complementary provincial policy support. The deregulated power market permits private investment and competitive bidding, promoting quick growth of utility-scale wind projects. The phasing out of coal-based generation in the province has additionally promoted the use of renewable substitutes. Alberta's open transmission system and extensive plains facilitate large wind farms with clean energy injected into the grid. Corporate power purchase agreements are likewise picking up, with large companies entering into long-term renewable electricity contracts. Moreover, the emphasis of the government to attain net-zero emissions in 2050 is promoting diversification into hybrid and wind power systems. With technology advancement and decreasing costs, Alberta is likely to be at the forefront of Canada's renewable energy revolution.
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