Automotive Voice Industry Report, 2026

Description

Automotive Voice Research: Explosive Growth in Features Like "See and Speak", 35-Fold Increase in External Voice Interaction in Two Years

ResearchInChina has released the Automotive Voice Industry Report, 2026. This report covers the installation data of automotive voice systems, the application of automotive voice by OEMs, and research on the supply side including automotive voice system integrators, corpus processors, and chip vendors.

In 2025, automotive voice systems were installed in about 19.428 million vehicles, a year-on-year increase of 1.8%, with a penetration rate of about 84.7%, basically realizing standard installation in new vehicles.

"Wake-up Free" Function: The penetration rate reached 60.6% in 2025, with the installations surging by 458.4% compared with 2023;

"See and Speak" Function: The penetration rate hit 40.3% in 2025, with the installations rising by 756.7% compared with 2023;

"Continuous Dialogue" Function: The penetration rate reached 66.1% in 2025, with the installations growing by 610.1% compared with 2023;

"External Voice Interaction" Function: The penetration rate stood at 2.7% in 2025, with the installations skyrocketing by 3509.2% compared with 2023.

The penetration rates of the three core functions - "Wake-up Free" (60.6%), "Continuous Dialogue" (66.1%), and "See and Speak" (40.3%) - have seen multi-fold growth from 2023 to 2025. These voice interaction functions, once regarded as "value-added features" or "premium functions", now merely serve as the basic threshold to judge whether an automotive voice system is "qualified".

1. Installations of "See and Speak" Function Approached 10 Million Vehicles.

In 2025, the "See and Speak" function was installed about 9.233 million vehicles, a year-on-year increase of 69.0% and a surge of 756.7% compared with 2023.

In terms of the installation structure by vehicle price range, the installations of the "See and Speak" function achieved growth across all price ranges in 2025, but tilted towards lower price ranges.

The proportion of installations in the price range of RMB100,000-150,000 increased by 9.2 percentage points year on year to 27.7% (about 2.558 million vehicles). In 2025, a total of more than 120 models were equipped with the "See and Speak" function, doubling the 60 models in 2024.

The second largest increase was seen in the price range of RMB0-100,000, where the proportion of installations rose by 8.0 percentage points year on year to 11.2% (about 1.036 million vehicles). Around 40 models were equipped with the function in 2025, tripling the 13 models in 2024.

Application Case 1 of "See and Speak" Function: In August 2025, Firefly added the "See and Speak" function via an OTA update, enabling global visibility for vehicle control, navigation, and media.

Application Case 2 of "See and Speak" Function: In December 2025, Xpeng MONA 03 optimized its OTA feature to achieve the "See and Speak" capability in third-party applications. Users can control and click most buttons in third-party applications directly through voice commands. For example, when using video applications, users can switch categories such as "Movies/Anime/Recommendations" or play specified videos via voice.

2. Installations of "External Voice Interaction" Function Enjoyed A 203.4% Year-on-Year Growth.

In 2025, the installations of the "External Voice Interaction" function reached about 624,000 vehicles, a year-on-year increase of 203.4% and a 3509.2% rise compared with 2023.

In terms of the installation structure by vehicle price range, the installations of the "External Voice Interaction" function saw growth in all price ranges except the low-price range of RMB0-100,000 in 2025, tilting towards the mid-to-high price ranges.

The installations in the price range of RMB100,000-150,000 reached about 262,000 vehicles, a year-on-year increase of 75.8%, accounting for 1.9% of the total, a year-on-year decrease of 30.5 percentage points. The brands with the highest installations were Deepal, Changan, Changan NEVO and Geely Galaxy, among others.

The installations in the price range of RMB250,000-300,000 hit about 131,000 vehicles, a year-on-year surge of 4162.5%, accounting for 21.0% of the total, up by 19.5 percentage points on an annual basis. The core driver was a rash of launches and hot sales of models of emerging carmakers such as Xiaomi YU7 and LUXEEDR7/S7.

3. Synergy Between External Voice and Sentry Mode

External voice functions can be roughly categorized into "Control Commands," "Reminder Broadcasts," and "Social Contact/Callout", with various functions subdivided and combined across different vehicle models.

Currently, the control scope of external voice covers "vehicle components (doors, windows, trunk, front hood, rearview mirrors, charging port cover, car locks, etc.), multimedia systems (such as turning on music, light shows, and taking photos), and intelligent driving (such as pull-in/out)" and other fields.

With the upgrading of external voice interaction technology, its control boundary keeps expanding, and its interaction distance has broken through spatial limitations, evolving from "near-field command-based one-way interaction" to "remote collaborative two-way interaction".

In September 2025, AITO M9 added the "Remote View and Intercom for Parking via External Voice" (also known as "Remote Parking Intercom") function. Relying on the deep synergy between Huawei Qiankun ADS 4.0 and the HarmonyOS cockpit, this function enables intelligent interaction in parking scenarios. It allows users to engage in two-way intercom with people outside the vehicle via the Harmony Intelligent Mobility Alliance (HIMA) APP, view high-definition images of the vehicle's surroundings, and initiate voice commands to complete intelligent parking (pull-in/out).

Instant Alert: Based on the sentry mode, the system sends an alert message to the owner's mobile APP immediately.

Remote Viewing: Upon receiving the alert, the owner can remotely access the vehicle's surrounding cameras via their phone to view the live scene, and understand the severity of the incident and the surroundings.

Remote Intercom: The owner can conduct direct remote voice intercom with relevant personnel on-site (e.g., the person responsible for the accident) with the vehicle's microphone and speaker system - for example, reminding the other party not to leave or negotiating for handling.

Remote Voice Parking: After confirming the situation, the owner can initiate an intelligent parking command on the mobile APP, and the vehicle will pull in/out of the parking space automatically. During parking, the vehicle will issue voice reminders via the external speaker (e.g., "Vehicle is parking, please pay attention") to ensure the safety of the surrounding environment. The owner does not need to be present personally to move the vehicle.

Product Code: LYX020

Preface

Definitions

1 Overview of Automotive Voice Industry

1.1 Overview of Automotive Voice Industry
Overall Architecture of Automotive Voice Systems
Composition of Automotive Voice Systems (1)
Composition of Automotive Voice Systems (2)
Composition of Automotive Voice Systems (3)
Core Application Scenarios of Automotive Voice Interaction
Characteristic Interactive Technologies for Automotive Voice: Voiceprint Recognition
Characteristic Interactive Technologies for Automotive Voice: Privacy Sound Shield
OEMs' Application Modes of Large Models in Vehicles
Key Players in Introducing Large Models into Vehicles
Enhancement Effect of Large Models on Cockpit Interaction
Technical Link of Automotive Voice Interaction Empowered by Large Models (1)
Technical Link of Automotive Voice Interaction Empowered by Large Models (2)
Levels of Automotive Voice Interaction (1)
Levels of Automotive Voice Interaction (2)
China's Policies Concerning Automotive Voice
1.2 Installation of Automotive Voice in China
Installation of Automotive Voice Systems, 2025
Ranking of Automotive Voice System Suppliers by Installation, 2025
Installation of Automotive Voice Systems by Vehicle Price Range, 2025
Installation of Automotive Voice Systems by Brand/Model, 2025
Installation of Sound Zone Localization Function, 2025
Installation of Continuous Dialogue Function, 2025
Installation of Continuous Dialogue Function by Brand/Model, 2025
Installation of See and Speak Function, 2025
Installation of See and Speak Function by Brand/Model, 2025
Installation of Wake-up Free Function, 2025
Installation of Wake-up Free Function by Brand/Model, 2025
Installation of External Voice Interaction Function, 2025
Installation of External Voice Interaction Function by Brand/Model, 2025

2 Automotive Voice Applications by Automakers

2.1 SAIC IM Motors
Application of Large Model in Automotive Voice
Upgrade of Voice Assistant Integrating DeepSeek
IM AIOS Cockpit Creates "No Touch & No App" Based on Qwen Large Model
Application Case of Voice Interaction in Vehicles: New IM L6
Details of Voice OTA
2.2 BYD
Access to DeepSeek R1 & Tongyi Large Models
BYD Launches Car Life Agent, Supporting Voice Ordering + Pay by Face
DiLink System Integrates Doubao Large Model, Upgrading Intelligent Voice
Application Case of Voice Interaction in Vehicles: Fangchengbao Bao 8
Application Case of Voice Interaction in Vehicles: DENZA N9
Details of Voice OTA (1)
Details of Voice OTA (2)
Details of Voice OTA (3)
Details of Voice OTA (8)
Details of Voice OTA (9)
2.3 Changan
Improvement of Cockpit Interaction by Changan Star Sea Large Model
Tianshu Intelligent Cockpit
Interactive System of Tianshu Intelligent Cockpit OS: Voice Application
Application Case of Voice Interaction in Vehicles: Deepal L06
Application Case of Voice Interaction in Vehicles: Changan NEVO A06
Details of AVATR's Voice OTA
Details of Deepal's Voice OTA (1)
Details of Deepal's Voice OTA (2)
2.4 GAC Group
Edge-Cloud Integrated Large Model
AI Large Model Platform
In-Depth Integration of ADiGO SENSE and DeepSeek-R1
Intelligent Interactive System of ADiGO 6.0
Application Case of Voice Interaction in Vehicles: AION i60
Details of Voice OTA
2.5 Geely
Full-Domain AI Strategy
Full-Domain AI for Smart Vehicles Technology System
Geely Launches Full-Domain AI 2.0 Technology System
Development Path of Vehicle Intelligent Assistant Under Full-Domain AI for Smart Vehicles Technology System
Application of Xingrui AI Large Model in Vehicle Assistant
Architecture of Xingrui AI Large Model
Xingrui AI Large Model's Access to DeepSeek
Application of StepFun End-to-End Voice Model in Vehicles
AgentOS Intelligent Cockpit
Super Anthropomorphic Emotional Agent Eva (1)
Super Anthropomorphic Emotional Agent Eva (2)
Super Anthropomorphic Emotional Agent Eva (3)
Zeekr AI OS 7 Intelligent Cockpit System Launches AI Eva Agent
Application Case of Voice Interaction in Vehicles: Geely Galaxy A7
Application Case of Voice Interaction in Vehicles: Galaxy M9
Application Case of Voice Interaction in Vehicles: ZEEKR 9X
Details of Voice OTA (1)
Details of Voice OTA (2)
Details of Voice OTA (3)
Details of Voice OTA (4)
2.6 FAW Hongqi
All-New "LINGXI Cockpit" Features Audio-Visual Interaction
Voice Interaction Functions of Hongqi Lingxi Cockpit
Application Case of Voice Interaction in Vehicles: Hongqi Jinkuihua Guoya
Details of Voice OTA
2.7 Great Wall Motor
Coffee OS 3 Smart Space System
Coffee OS 3.1 Upgrades Voice Interaction Functions
Continuous Optimization of Coffee OS 3.3 Voice Interaction Functions
Great Wall Motor Launches Agent of Space & Language 2.0 (ASL 2.0)
Application Case of Voice Interaction in Vehicles: 2026 WEY Lanshan
Details of Voice OTA
2.8 Chery
Lion Tech's Intelligent Cockpit (1)
Lion Tech's Intelligent Cockpit (2)
Global AI Strategy
Chery Launches Lingxi Cockpit
AI Agent: Xiaoqi Tongxue
Application Case of Voice Interaction in Vehicles: Fulwin A9
Details of Voice OTA (1)
Details of Voice OTA (2)
2.9 NIO
Multimodal Perception Large Model: NOMI GPT
NOMI Voice Interaction System
NOMI Mate 3.0
ONVO Coconut Intelligent Cockpit
ONVO Intelligent Voice Assistant: Xiaole
Function Upgrades of Xiaole Intelligent Voice Assistant (1)
Function Upgrades of Xiaole Intelligent Voice Assistant (2)
Firefly "Aster" Intelligent System
Firefly Intelligent Voice Assistant: Lumo
Application Case of Voice Interaction in Vehicles: NIO ET9
Application Case of Voice Interaction in Vehicles: ONVO L90
Application Case of Voice Interaction in Vehicles: 2026 Firefly
Details of NIO's Voice OTA (1)
Details of NIO's Voice OTA (2)
Details of NIO's Voice OTA (3)
Details of ONVO's Voice OTA (1)
Details of ONVO's Voice OTA (2)
Details of Firefly's Voice OTA (1)
Details of Firefly's Voice OTA (2)
Details of Firefly's Voice OTA (3)
2.10 Xpeng
Xpeng VLM Large Model Defines a New Generation of Intelligent Cockpit Interaction Experience
Intelligent Voice System Under Xpeng's First-Generation VLM Large Model
Intelligent Interaction Capabilities of Tianji AIOS 6.0 System Under Xpeng's Second-Generation VLA+VLM
Application Case of Voice Interaction in Vehicles: 2026 Xpeng G7
Details of Voice OTA (1)
Details of Voice OTA (2)
2.11 Li Auto
Intelligent Voice System Empowered by Mind GPT (1)
Intelligent Voice System Empowered by Mind GPT (2)
Intelligent Voice System Empowered by Mind GPT (3)
Application Case of Voice Interaction in Vehicles: Li i6
Details of Voice OTA (1)
Details of Voice OTA (2)
Details of Voice OTA (3)
2.12 Leapmotor
AI Intelligent Cockpit (1)
AI Intelligent Cockpit (2)
Leapmotor's Access to DeepSeek-R1 Large Model
Alibaba Cloud's Tongyi Large Model Empowers Leapmotor Voice Assistant "Xiaoling"
Leapmotor Realizes Ticket Booking by Voice and Other Services Based on Tencent AI Agent
Application Case of Voice Interaction in Vehicles: Leapmotor B10
Details of Voice OTA (1)
Details of Voice OTA (2)
Details of Voice OTA (3)
2.13 Xiaomi
Xiaomi HyperOS Intelligent Cockpit
Introduction of Large Models in Vehicles
Large Models Empower Xiao Ai (1)
Large Models Empower Xiao Ai (2)
Architectural Design of Xiao Ai
Multimodal Fusion Application of "Super Xiao Ai" (1)
Multimodal Fusion Application of "Super Xiao Ai" (2)
Application Case of Voice Interaction in Vehicles: Xiaomi YU7
Details of Voice OTA (1)
Details of Voice OTA (2)
2.14 Harmony Intelligent Mobility Alliance (HIMA)
Voice Highlights (1)
Voice Highlights (2)
Application Case of Voice Interaction in Vehicles: MAEXTRO S800
Application Case of Voice Interaction in Vehicles: 2025 AITO M9
2.15 Volkswagen
Volkswagen Builds IDA Voice Assistant Based on Cerence Chat Pro (1)
Volkswagen Builds IDA Voice Assistant Based on Cerence Chat Pro (2)
Volkswagen and Baidu Cooperate to Introduce Intelligent Voice GPT in Vehicles
Intelligent Cockpit of Volkswagen ID.EVO
Application Case of Voice Interaction in Vehicles: New Sagitar L
2.16 BMW
BMW China's Cockpit Localization Strategy: CHINA4CHINA
Intelligent Personal Assistant for Neue Klasse (1)
Core Functions of Intelligent Personal Assistant for Neue Klasse (2)
BMW and Alibaba Jointly Customize Two Exclusive BMW AI Agents
Application Case of Voice Interaction in Vehicles: New BMW X3 M50

3 Automotive Voice Suppliers

3.1 iFLYTEK
Intelligent Vehicle Business
Compatibility of Intelligent Vehicle AI Algorithm Chips
Summary of Basic Voice Capabilities
Spark Large Voice Model
Upgrade Content of Spark Large Model 4.0
Core Capabilities of Spark Large Model
Deployment Solutions of Spark Large Model
Spark Large Model Agent
Vehicle Assistant Based on Spark Large Model
Spark Smart Cockpit Demo Car
Spark Smart Cockpit 2.0
Applications of Spark Smart Cockpit 2.0
iFLYSOUND Smart Sound Field
Characteristics of Multimodal Perception System: Safety Protection, Personalized Interaction, Multimodal Interaction
3.2 AISPEECH
Key Voice and Language Technologies (1)
Key Voice and Language Technologies (2)
Key Voice and Language Technologies (3)
Automotive Voice Solution: Lyra Voice Assistant (1)
Automotive Voice Solution: Lyra Voice Assistant (2)
Lyra Voice Assistant 8.0 Integrates DeepSeek
Overseas Version of Lyra Voice Assistant
Hub Large Model 1+N Technology
Development History of Large Models
Details of Large Models
Architectural Deployment Diagram of Large Models
Block Diagram of Voice Large Model Design
Voice Development Platform
3.3 Cerence
Core Voice Technologies (1)
Core Voice Technologies (2)
Core Voice Technologies (3)
Automotive Large Language Model Solution
Voice Assistant and Large Model Integrated Solution
Voice Assistant
External Voice Interaction
In-Vehicle Interaction System
Automotive Voice Assistant Platform - Cerence xUI(TM)
Cerence Launches "Mobile Office Agent"
Cerence Launches "Car Owner Companion AI Agent"
Geely Integrates Cerence xUI(TM) Cloud Solution
3.4 Unisound
Basic Voice Technologies (1)
Basic Voice Technologies (2)
AI Solutions
"All in Large Model" Strategy
Technology Strategy
Vehicle Large Model Solution
Details of Large Models (1)
Details of Large Models (2)
Implementation of Edge-Side Intent Understanding Large Model
Intelligent Cockpit Solution
Business Model of Automotive Voice Solution
3.5 SoundHound
Core Technologies of SoundHound AI (1)
Core Technologies of SoundHound AI (2)
Core Technologies of SoundHound AI (3)
SoundHound AI's Automotive Voice Solution
SoundHound Chat AI Automotive Technology (1)
SoundHound Chat AI Automotive Technology (2)
SoundHound Chat AI Automotive Enters North America
SoundHound Voice AI Platform
Major Customers of SoundHound AI
3.6 Desay SV
Application Scenarios of Large Model Voice
Cloud and Vehicle-Side Deployment Schemes for Large Model Voice
Automotive Voice Capabilities: Spoken Language Generalization, Large Model Voice Recognition Rejection
Automotive Voice Capabilities: Spoken Multi-Intent, Multi-Sound Zone Independent Memory and Multi-Turn Dialogue
Automotive Voice Capabilities: Fuzzy Intent Understanding, Spoken Intent Correction, Cross-Scenario Multi-Turn Dialogue
Automotive Voice Capabilities: Spoken "See and Speak", "Speak and Get"
Automotive Voice Capabilities: User Preference Learning, AI Personalized Recommendation
Overview of Voice Large Model Solution
First Edge-Side Large Voice Model Solution
Desay SV and Zhipu Jointly Launch "Next-Generation AI Native Intelligent Cockpit Solution"
Multimodal Interaction Solution: Smart Solution 3.0
3.7 Pachira
Core Voice Technologies (1)
Core Voice Technologies (2)
Core Voice Technologies (3)
Large Voice Model Solution
Intelligent Cockpit Large Model (Hybrid Architecture + Fusion and Openness)
Intelligent Cockpit Large Model Fully Accesses DeepSeek
Automotive Voice Solution (1)
Automotive Voice Solution (2)
Automotive Voice Solution (3)
New Generation Large Model TTS Technology
3.8 Huawei
L1-L5 Standard of HarmonyOS Cockpit
Evolution History of HarmonyOS
HarmonySpace Reshapes Multimodal Interaction Functions Based on Qianwu Large Model
Qianwu Interaction: Enhancing Xiaoyi's Voice Capabilities
Huawei Launches HarmonySpace 5 IVI System
Intelligent Architecture: MoLA
3.9 Baidu
Baidu Apollo Super Cockpit Capability Framework
Baidu Apollo Super Cockpit Capability Framework - Fusion Perception (1)
Baidu Apollo Super Cockpit Capability Framework - Fusion Perception (2)
Baidu Apollo Super Cockpit Capability Framework - Fusion Perception (3)
SIMO 2.0 Under Baidu AI Large Model Cockpit
Operating System Solution Based on ERNIE Large Model (1)
Operating System Solution Based on ERNIE Large Model (2)
DuerOS X's Automotive Voice Solution
Xiaodu Assistant Empowered by Baidu Large Models
Intelligent Cockpit Large Model 2.0
Basic Architecture of ERNIE Bot Large Model
Baidu Intelligent Cockpit Large Model/Mobility Agent Integrates DeepSeek
Comprehensive Upgrade of Baidu Maps Intelligent Cockpit Business Voice Link
Baidu Intelligent Cockpit Deeply Integrates Edge-to-Edge Cross-Modal AI Voice
Baidu Launches "Xiaodu Xiangxiang Agent" 2.0 Based on Edge-to-Edge Large Voice and Language Model
Application Scenarios of Xiaodu Xiangxiang 2.0
Baidu Intelligent Cockpit Deeply Integrates Edge-to-Edge Cross-Modal AI Voice: Application Cases in Vehicles
3.10 Tencent
Intelligent Cockpit Large Model Framework
Large Model Enhances Interactive Functions
Applications of Intelligent Cockpit Large Model (1)
Applications of Intelligent Cockpit Large Model (2)
Tencent First Launches Cockpit Edge-Side Large Model
Intelligent Cockpit Solution: TAI 6.0
Core Technologies of TAI 6.0
Core Agents of TAI 6.0
Details of Core Agents of TAI 6.0 (1)
Details of Core Agents of TAI 6.0 (4)
Cooperation Dynamics of Tencent Intelligent Mobility
3.11 Alibaba
Tongyi Large Model Matrix
Tongyi Qwen Model Matrix
Tongyi Bailing Large Voice Model Series
Re-upgrading of Tongyi Bailing Large Voice Model
Alibaba Fun-Audio-Chat8B Voice Interaction Model
Alibaba Genie Platform's Automotive Voice Solution
Capabilities of Alibaba Banma Large Model
Alibaba Banma Voice AI
Banma Zhixing Launches Intelligent Cockpit AI Technology Brand: Yan AI
Banma Zhixing Yan AI and Releases An Interactive Intelligent Agent with 1 System Agent as the Core Cooperating with 10 Platform Application Agents
Banma Zhixing Launches Yan AI Integrating Edge-to-Edge Intelligent Cockpit Architecture
Banma Zhixing First Launches AutoOmni - the Full-Modal Edge-Side Large Model In-Vehicle Solution
Alibaba DAMO Academy's Voice Technologies
Alibaba DAMO Academy's Voice Technology: NUI Edge-Cloud Integrated Platform Architecture
Alibaba DAMO Academy's Voice Technology: Unified Framework for Far-Field Front-End Processing Based on Blind Source Separation
Alibaba DAMO Academy's Voice Technology: Front-End Signal Processing Technology Solution
Alibaba DAMO Academy's Voice Technology: Voice Interaction Edge-Cloud Integrated Engine (NUI-Things)
Alibaba DAMO Academy's Voice Technology: KAN-TTS
Alibaba DAMO Academy's Voice Technology: Voiceprint Recognition
Alibaba DAMO Academy's Voice Technology: Offline Streaming Integrated Speech Recognition System - UNIVERSAL ASR
Alibaba DAMO Academy's Voice Technology: End-to-End Chinese-English Free Speech Recognition System
Alibaba DAMO Academy's Voice Technology: Dialect Free Speech
Alibaba DAMO Academy's Voice Technology: Overlapped Speech Detection Technology
Alibaba DAMO Academy Open-Sources TTS
Alibaba DAMO Academy Open-Sources ASR
3.12 SenseTime
SenseAuto Intelligent Cockpit Product System
SenseTime Cockpit AI Products
SenseNova Large Model System (1)
SenseNova Large Model System (2)
Anthropomorphic Large Model for Creating Emotional Interaction Scenarios
Multimodal Processing Capability Framework
SenseTime First Launches AI Core: "SenseAuto Qianji" (1)
SenseTime First Launches AI Core: "SenseAuto Qianji" (2)
In-Vehicle Emotional Agent: New Member
3.13 Neusoft Corporation
OneCoreGo(R) Global In-Vehicle Intelligent Mobility Solution 6.0
OneCoreGo(R) Global In-Vehicle Intelligent Mobility Solution 6.0 Plus
One Mate (AI Interaction Center)
Innovative Cooperation in "Intelligent Voice"
3.14 TINNOVE
TTi OS 4.0 Intelligent Cockpit Operating System
TTi App Agent Technology
Interaction Framework
3.15 Rockchip
RK3588M
RK2118
Newest Generation DSP-RK2116M

4 Development Trends of Automotive Voice

Trend 1
Trend 2
Trend 3
Application Cases of Automakers
Application Cases of Suppliers
Trend 4