Programmatic Advertising Market Size- By Media Type, By Device, By Enterprise Size, By End User - Regional Outlook, Competitive Strategies and Segment Forecasts to 2032

Global Programmatic Advertising Market Overview:

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 53.04 billion by 2032 with a CAGR of 21.8%.

The sale of programmatic advertising services by companies (organisations, sole proprietors, and partnerships) that use automated technology for purchasing and selling advertising spots makes up the programmatic advertising industry. Both advertising effectiveness and targeting precision are to be increased by programmatic advertising. Human discussions are replaced with machine learning and AI optimization.

The principal media formats that make use of programmatic advertising include audio, DOOH, digital display, social, and video. The automated buying, selling, and delivering of audio advertisements is referred to as "audio ads." Digital radio, podcasts, audio books, and streaming music services all have audio advertisements. For SMBS (small and medium-sized businesses) and major corporations, these advertisements are seen on desktop and mobile devices. Education, media and entertainment, retail and travel are the four end consumers of programmatic advertising.

The market for programmatic advertising platforms is expanding as a result of the rising popularity of smartphones and the industry's growing digitization. Both of these factors are supporting the market's expansion for programmatic advertising platforms. Additionally, programmatic advertising is a fantastic way for creators of mobile apps to make money. A number of companies and advertising agencies now use programmatic advertising as a highly successful marketing tool and dynamic marketing channel. The ability to more accurately tailor advertisements based on customer wants is one of programmatic advertising's key benefits.

Impact of COVID-19 on the Global Programmatic Advertising Market

Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account.

Scope of the Report:

• Market size available for years: 2019-2032

• Base year considered: 2021

• Forecast period: 2022-2032

• Segments covered: By Media Type, By Device, By Enterprise Size, By End User

• Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

• Companies Covered: Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.

Global Programmatic Advertising Market Segmentation:

• By Media Type: Based on the Media Type, Global Programmatic Advertising Market is segmented as; Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.

• By Device: Based on the Device, Global Programmatic Advertising Market is segmented as; Mobile, Desktop.

• By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; SMBs, Large Enterprises.

• By End User: Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.

• By Region: The programmatic advertising market's largest region is North America. During the projected period, Asia-Pacific is anticipated to have the fastest growth in the global market for programmatic advertising. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the regions covered in the worldwide programmatic advertising market study.