Green Tea Global Market Report 2024

Description

Green tea is a variety of tea produced from the leaves and buds of the Camellia sinensis plant, distinguished by its unique processing method that avoids the extensive withering and oxidation stages seen in the production of oolong and black teas. Traditionally, green tea has been employed to enhance heart health, regulate body temperature and blood sugar levels, support digestion, and enhance cognitive functions.

The primary product types of green tea encompass green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and other variations. Green tea bags are pre-measured pouches containing green tea leaves, designed for convenient and straightforward brewing. They are available in both organic and conventional categories, featuring flavored and unflavored options. Distribution channels for green tea products include supermarkets, hypermarkets, specialty stores, convenience stores, online platforms, and various other retail outlets.

The green tea market research report is one of a series of new reports from The Business Research Company that provides green tea market statistics, including green tea industry global market size, regional shares, competitors with green tea market share, detailed green tea market segments, market trends, and opportunities, and any further data you may need to thrive in the green tea industry. This green tea market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The green tea market size has grown strongly in recent years. It will grow from $16.14 billion in 2023 to $17.6 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth observed in the historic period can be attributed to several factors, including increased awareness of the health benefits associated with green tea, globalization facilitating wider accessibility, a high prevalence of lifestyle-related health conditions, expansions in tea plantations, and the growing adoption of green tea among consumers.

The green tea market size is expected to see strong growth in the next few years. It will grow to $23.65 billion in 2028 at a compound annual growth rate (CAGR) of 7.7%. The anticipated growth in the forecast period can be attributed to the expansion of e-commerce, a consumer preference for sustainability, the rise of tea tourism, an increasing demand from an aging population, and supportive government initiatives. Major trends expected in the forecast period include the emergence of functional green teas, a focus on premiumization, the popularity of convenience and ready-to-drink options, the exploration of fusion flavors, and a heightened demand for clean label products in the green tea market.

The trend among consumers towards making healthier food choices is expected to be a driving force for the green tea market. Healthy food choices involve opting for foods that contribute to overall well-being, support good health, and provide essential nutrients for optimal bodily functions. Green tea, recognized as both a beverage and dietary supplement, is known for its potential to enhance mental alertness, alleviate digestive discomfort, relieve headaches, and aid in weight loss. A notable shift in consumer behavior is evident, as reported by the International Food Information Council in May 2022. Approximately 52% of Americans embraced various diets or eating patterns, including clean eating, mindful eating, calorie counting, and plant-based diets, marking a significant increase from 39% in 2021. This shift towards healthier food choices is a key driver for the green tea market.

Prominent companies in the green tea market are strategically focusing on the development of plant-based and vegan products, particularly plant-based energy drinks, to cater to consumer preferences for healthier alternatives and maximize market profits. Plant-based energy drinks, derived from botanical sources, offer a natural and sustainable substitute for traditional energy drinks. These beverages often include plant extracts and functional ingredients such as green tea. For example, in April 2021, ITO EN Ltd., a US-based provider of non-alcoholic beverages and tea-related products, introduced matcha LOVE ENERGY +, a plant-based energy drink. This product line features green tea and matcha blends with functional ingredients targeting body and mind benefits, including soothing, immunity, and focus. Each variant contains 50 mg of natural caffeine, catechin antioxidants, vitamin C, and L-theanine, providing a gentle energy boost and mental clarity. Packaged in colorful, recyclable 8.2-ounce steel cans, these drinks offer a clean and natural energy option with functional benefits.

In May 2022, Florida Food Products, an innovator and producer of natural and clean-label ingredients, acquired T-Bev, Inc., for an undisclosed amount. This strategic acquisition is expected to extend the Florida Food Products platform into nutraceutical ingredients while reinforcing its position in value-added, natural tea products. T-Bev Inc., a US-based manufacturer and distributor of natural and organic caffeine and functional botanical extracts, including green tea, plays a vital role in enhancing Florida Food Products' capabilities in catering to the growing demand for health-conscious and natural ingredients.

Major companies operating in the green tea market report are Unilever Group, Associated British Foods plc, Ito En Ltd., Bombay Burmah Trading Corporation Limited, Kirin Beverage Company, Tata Consumer Product Limited, Twinings, Bigelow Tea, The Bigelow Tea Company, Pukka Herbs, Dilmah Ceylon Tea Company PLC, Yogi Tea, Organic India, Vahdam Teas, Celestial Seasonings, Republic of Tea, Mighty Leaf Tea, Tetley, Shangri-la Tea, Stash Tea

Asia Pacific was the largest region in the green tea market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the green tea market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the green tea market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The green tea market consists of sales of green tea-infused skincare items, green tea-flavored snacks, green tea extracts, green tea-infused beverages, and green tea supplements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Green Tea Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on green tea market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for green tea ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The green tea market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Type: Green Tea Bags; Green Tea Instant Mixes; Iced Green Tea; Loose Leaf; Capsules; Other Type
2) By Category: Organic; Conventional
3) By Flavored: Flavored; Unflavored
4) By Distribution Channel: Supermarkets And Hypermarkets; Specialty Stores; Convenience Stores; Online Stores; Other Distribution Channel
Companies Mentioned: Unilever Group; Associated British Foods plc; Ito En Ltd.; Bombay Burmah Trading Corporation Limited; Kirin Beverage Company
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r16461

1. Executive Summary

2. Green Tea Market Characteristics

3. Green Tea Market Trends And Strategies

4. Green Tea Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Green Tea Market Size and Growth

5.1. Global Green Tea Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Green Tea Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Green Tea Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Green Tea Market Segmentation

6.1. Global Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Green Tea Bags
Green Tea Instant Mixes
Iced Green Tea
Loose Leaf
Capsules
Other Type
6.2. Global Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Organic
Conventional
6.3. Global Green Tea Market, Segmentation By Flavored, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Flavored
Unflavored
6.4. Global Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Supermarkets And Hypermarkets
Specialty Stores
Convenience Stores
Online Stores
Other Distribution Channel

7. Green Tea Market Regional And Country Analysis

7.1. Global Green Tea Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Green Tea Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Green Tea Market

8.1. Asia-Pacific Green Tea Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Green Tea Market

9.1. China Green Tea Market Overview
9.2. China Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Green Tea Market

10.1. India Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Green Tea Market

11.1. Japan Green Tea Market Overview
11.2. Japan Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Green Tea Market

12.1. Australia Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Green Tea Market

13.1. Indonesia Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Green Tea Market

14.1. South Korea Green Tea Market Overview
14.2. South Korea Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Green Tea Market

15.1. Western Europe Green Tea Market Overview
15.2. Western Europe Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Green Tea Market

16.1. UK Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Green Tea Market

17.1. Germany Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Green Tea Market

18.1. France Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Green Tea Market

19.1. Italy Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Green Tea Market

20.1. Spain Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Green Tea Market

21.1. Eastern Europe Green Tea Market Overview
21.2. Eastern Europe Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Green Tea Market

22.1. Russia Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Green Tea Market

23.1. North America Green Tea Market Overview
23.2. North America Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Green Tea Market

24.1. USA Green Tea Market Overview
24.2. USA Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Green Tea Market

25.1. Canada Green Tea Market Overview
25.2. Canada Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Green Tea Market

26.1. South America Green Tea Market Overview
26.2. South America Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Green Tea Market

27.1. Brazil Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Green Tea Market

28.1. Middle East Green Tea Market Overview
28.2. Middle East Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Green Tea Market

29.1. Africa Green Tea Market Overview
29.2. Africa Green Tea Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Green Tea Market, Segmentation By Category, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Green Tea Market, Segmentation By Distribution Channel, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Green Tea Market Competitive Landscape And Company Profiles

30.1. Green Tea Market Competitive Landscape
30.2. Green Tea Market Company Profiles
- 30.2.1. Unilever Group
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Associated British Foods plc
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Ito En Ltd.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Bombay Burmah Trading Corporation Limited
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Kirin Beverage Company
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Green Tea Market Other Major And Innovative Companies

31.1. Tata Consumer Product Limited
31.2. Twinings
31.3. Bigelow Tea
31.4. The Bigelow Tea Company
31.5. Pukka Herbs
31.6. Dilmah Ceylon Tea Company PLC
31.7. Yogi Tea
31.8. Organic India
31.9. Vahdam Teas
31.10. Celestial Seasonings
31.11. Republic of Tea
31.12. Mighty Leaf Tea
31.13. Tetley
31.14. Shangri-la Tea
31.15. Stash Tea

32. Global Green Tea Market Competitive Benchmarking

33. Global Green Tea Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Green Tea Market

35. Green Tea Market Future Outlook and Potential Analysis

35.1 Green Tea Market In 2028 - Countries Offering Most New Opportunities
35.2 Green Tea Market In 2028 - Segments Offering Most New Opportunities
35.3 Green Tea Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer