PUBLISHER: The Business Research Company | PRODUCT CODE: 1816429
PUBLISHER: The Business Research Company | PRODUCT CODE: 1816429
Women Intimate Care Wipes Global Market Report 2025
Women's intimate care wipes are personal hygiene products intended for cleansing and maintaining freshness in the intimate area. Typically, they are pH-balanced, hypoallergenic, and suitable for sensitive skin. Their primary function is to offer convenient and gentle cleansing for this area, especially in situations where water and soap are not readily available.
These wipes come in two main categories, medicated and non-medical. Medicated wipes contain therapeutic ingredients such as antibacterials, antifungals, or anti-inflammatories, targeting specific health needs. They are made from materials such as cotton, wool, among others, catering to different age groups, including those aged 10 to 25, 26 to 40, 41 to 55, and over 56. They are distributed through various channels, both online and offline.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting strain on trade relations in spring 2025 are significantly impacting the Paper, Plastics, Rubber, Wood, and Textile sector by driving up the costs of essential imported inputs such as pulp, resin, synthetic rubber, lumber, and cotton, many of which have limited domestic alternatives. Packaging manufacturers, for instance, are facing higher prices for plastic films and corrugated materials, further squeezing margins in an already highly price-sensitive environment. Similarly, textile producers are grappling with increased costs for imported yarns and dyes, adding to the burden of rising labor expenses. In response, some companies are turning to recycled or biodegradable materials, while others are consolidating their supplier base to secure bulk discounts.
The women intimate care wipes market research report is one of a series of new reports from the business research company that provides women intimate care wipes market statistics, including women intimate care wipes industry global market size, regional shares, competitors with an women intimate care wipes market share, detailed women intimate care wipes market segments, market trends and opportunities, and any further data you may need to thrive in the women intimate care wipes industry. This women intimate care wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The women intimate care wipes market size has grown strongly in recent years. It will grow from $5.64 billion in 2024 to $5.95 billion in 2025 at a compound annual growth rate (CAGR) of 5.4%.
The women intimate care wipes market size is expected to see strong growth in the next few years. It will grow to $7.41 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to ongoing efforts to educate women about intimate hygiene, growing middle-class populations, enhanced distribution networks both online and offline, rising demand for convenience products, and implementation of supportive regulations. Major trends in the forecast period include product innovation, technological advancements, customization and personalization, social media and influencer marketing, and advancements in product formulation.
The forecast of 5.6% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through increased costs on feminine hygiene wipes formulated and packaged in Asia, where manufacturers supply significant volumes under both branded and private-label lines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
An uptick in the working women population is poised to drive the expansion of the women's intimate care wipes market. This surge can be linked to factors such as increased educational levels, shifting societal norms, economic imperatives, and broader job opportunities for women. Intimate care wipes serve as a convenient solution for busy working women, ensuring hygiene, freshness, and comfort throughout their daily routines. For instance, data from Japan's Ministry of Internal Affairs and Communications in July 2023 highlighted a significant rise in employed women, reaching 30.35 million in 2022. This trend is expected to fuel the demand for women's intimate care wipes.
Key players in this market are prioritizing the development of sustainable and user-friendly formulas, including vegan and cruelty-free options, to meet the rising consumer preference for environmentally conscious and ethically manufactured products. These wipes are tailored for sensitive hygiene needs without using animal-derived ingredients or engaging in animal testing during production. Victoria's Secret's launch of its Coconut Milk and Rose Intimate Care Collection in July 2023 is an example of this trend, offering vegan and cruelty-free products that deliver gentle and effective intimate hygiene solutions. This collection underscores a commitment to ethical standards while ensuring convenience and confidence for consumers.
In January 2024, Compass Diversified Holdings, a publicly traded holding company based in the United States, acquired The Honey Pot Company for $380 million. This acquisition by Compass Diversified Holdings aims to fuel brand growth, broaden product offerings, and support holistic wellness and accessible feminine care through innovative solutions. The Honey Pot Company is a US-based consumer products company specializing in feminine care products.
Major companies operating in the women intimate care wipes market are Procter & Gamble Co., Johnson & Johnson, Kimberly-Clark Corporation, Reckitt Benckiser Group PLC, Hindustan Unilever Limited, Unicharm Corporation, Equate, Marico Limited, Prestige Consumer Healthcare Inc., Burt's Bees, Veeda Inc., Guy & O'Neill Inc., Seventh Generation Inc., Rael Inc., Cetaphil, The Honey Pot Company, Cora life, Sliquid LLC, SweetSpot Labs LLC, Good Clean Love LLC, Biokleen, Sustain Natural LLC, vagisil, Natracare, La Fresh Group Inc
North America was the largest region in the women intimate care wipes market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women intimate care wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the women intimate care wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The women's intimate care wipes market consists of sales of pH-balanced wipes, sensitive skin wipes, postpartum wipes, and flushable wipes. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Reasons to Purchase
Scope
Table of Contents
1. Executive Summary
2. Women Intimate Care Wipes Market Characteristics
3. Women Intimate Care Wipes Market Trends And Strategies
4. Women Intimate Care Wipes Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
- 4.1. Supply Chain Impact from Tariff War & Trade Protectionism
5. Global Women Intimate Care Wipes Growth Analysis And Strategic Analysis Framework
- 5.1. Global Women Intimate Care Wipes PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Women Intimate Care Wipes Market Growth Rate Analysis
- 5.4. Global Women Intimate Care Wipes Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Women Intimate Care Wipes Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
6. Women Intimate Care Wipes Market Segmentation
7. Women Intimate Care Wipes Market Regional And Country Analysis
8. Asia-Pacific Women Intimate Care Wipes Market
9. China Women Intimate Care Wipes Market
10. India Women Intimate Care Wipes Market
11. Japan Women Intimate Care Wipes Market
12. Australia Women Intimate Care Wipes Market
13. Indonesia Women Intimate Care Wipes Market
14. South Korea Women Intimate Care Wipes Market
15. Western Europe Women Intimate Care Wipes Market
16. UK Women Intimate Care Wipes Market
17. Germany Women Intimate Care Wipes Market
18. France Women Intimate Care Wipes Market
19. Italy Women Intimate Care Wipes Market
20. Spain Women Intimate Care Wipes Market
21. Eastern Europe Women Intimate Care Wipes Market
22. Russia Women Intimate Care Wipes Market
23. North America Women Intimate Care Wipes Market
24. USA Women Intimate Care Wipes Market
25. Canada Women Intimate Care Wipes Market
26. South America Women Intimate Care Wipes Market
27. Brazil Women Intimate Care Wipes Market
28. Middle East Women Intimate Care Wipes Market
29. Africa Women Intimate Care Wipes Market
30. Women Intimate Care Wipes Market Competitive Landscape And Company Profiles
31. Women Intimate Care Wipes Market Other Major And Innovative Companies
32. Global Women Intimate Care Wipes Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Women Intimate Care Wipes Market
34. Recent Developments In The Women Intimate Care Wipes Market
35. Women Intimate Care Wipes Market High Potential Countries, Segments and Strategies
36. Appendix
