Strategy Games Global Market Report 2025

Description

Strategy games are a genre of video games that require players to plan, think critically, and make decisions to achieve specific objectives. These games prioritize strategic thinking, resource management, and tactical planning over reflex-based gameplay.

The primary products within the strategy game genre include client-type and web game-type. Client-type games involve classifying customers based on specific characteristics, behaviors, or needs, allowing businesses to tailor their products and services effectively. These games are available on various devices, including mobile devices, personal computers, tablets, and others. The associated business models include free-to-play (ad-supported), freemium, and subscription-based options.

The strategy games market research report is one of a series of new reports from The Business Research Company that provides strategy games market statistics, including the strategy games industry global market size, regional shares, competitors with the strategy games market share, detailed strategy games market segments, market trends, and opportunities, and any further data you may need to thrive in the strategy games industry. This strategy games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The strategy games market size has grown strongly in recent years. It will grow from $16.37 billion in 2024 to $17.97 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to the rising interest in multiplayer and competitive gaming, the expansion of gaming demographics, a greater emphasis on cross-platform play, the growing popularity of multiplayer and esports, and the surge in streaming and content creation.

The strategy games market size is expected to see strong growth in the next few years. It will grow to $25.76 billion in 2029 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to an increasing player population, the growing trend toward mobile gaming, the rising popularity of board game cafes, the surge in cooperative games, and the increasing need for face-to-face interaction. Key trends during this period include advancements in artificial intelligence (AI), cross-genre exploration, the use of strategy games as educational tools, the integration of real-world themes, and continued innovation and diversity in game design.

The growing popularity of eSports is expected to drive the expansion of the strategy games market. eSports involves organized video gaming competitions that are broadcast to spectators, replicating the excitement of professional sporting events. The rise of eSports is fueled by its expanding global audience, increased professionalization of teams and players, substantial prize pools, and widespread accessibility through streaming platforms. Strategy games play a crucial role in eSports by offering complex, skill-based challenges that promote tactical thinking, teamwork, and long-term player engagement, making them well-suited for competitive tournaments. For example, in 2023, the Interactive Games and Entertainment Association, an Australia-based trade association, reported that video game participation in Australia increased from 67% (17 million players) in 2021 to 81% (21 million players) in 2023. As a result, the rising popularity of eSports is driving the growth of the strategy games market.

Leading companies in the strategy games market are focusing on innovative solutions, such as mobile game sets, to meet the demand for accessible, on-the-go gaming experiences and to reach a broader audience across various demographics. A mobile game set includes in-game items, assets, or features such as characters, levels, or skins, enhancing gameplay with themed content and challenges. For instance, in October 2024, CCP Games, an Iceland-based video game company, launched EVE Galaxy Conquest, a free-to-play 4X strategy game set in the expansive universe of EVE Online. The game features fast-paced 4X gameplay that integrates resource management, diplomacy, and combat, enabling players to expand their empires while engaging in strategic battles. Players can choose from four powerful empires, assemble unique fleets with distinct commanders, and form alliances or engage in warfare to dominate the galaxy.

In July 2023, Savvy Games Group, a Saudi Arabia-based gaming company, acquired Scopely for $4.9 billion. This acquisition aims to strengthen Savvy's presence in the global gaming market, diversify its portfolio with Scopely's expertise in mobile strategy games, and enhance its capabilities to deliver innovative and engaging gaming experiences to a wider audience. Scopely Inc., a US-based interactive entertainment company, specializes in developing mobile strategy games, contributing to the evolving landscape of the gaming industry.

Major players in the strategy games market are Nintendo Co. Ltd., Activision Blizzard Inc., Blizzard Entertainment Inc., Electronic Arts Inc., Epic Games Inc., Zynga Inc., SEGA Corporation, Nexon Co. Ltd., Square Enix Holdings Co. Ltd., Ubisoft Entertainment SA, Riot Games Inc., Bigben Interactive SA, The Creative Assembly Limited, Paradox Interactive AB, Firaxis Games Inc., Blue Byte GmbH, Stardock Corporation, Frozenbyte Inc., Chucklefish Limited, Slitherine Ltd., Ensemble Studios Inc.

North America was the largest region in the strategy games market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in strategy games report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the strategy games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The strategy games include revenues earned by entities by providing services such as game development services, game publishing and distribution, online and multiplayer services, post-launch services, community engagement services, and monetization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The strategy games market also consists of sales of products including esports and competitive products, mobile and cross-platform products, and community-created products. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Strategy Games Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on strategy games market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for strategy games ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The strategy games market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Product: Client Type; Web Game Type
2) By Device Type: Mobile; Personal Computer; Tablets; Other Device Types
3) By Business Model: Free-To-Play (Ad-Supported); Freemium; Subscription-Based
Subsegments:
1) By Client Type: PC Strategy Games; Console Strategy Games; Mobile Strategy Games
2) By Web Game Type: Browser-Based Strategy Games; HTML5-Based Strategy Games; Flash-Based Strategy Games
Companies Mentioned: Nintendo Co. Ltd.; Activision Blizzard Inc.; Blizzard Entertainment Inc.; Electronic Arts Inc.; Epic Games Inc.
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r34419

1. Executive Summary

2. Strategy Games Market Characteristics

3. Strategy Games Market Trends And Strategies

4. Strategy Games Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Strategy Games Growth Analysis And Strategic Analysis Framework

5.1. Global Strategy Games PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Strategy Games Market Growth Rate Analysis
5.4. Global Strategy Games Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Strategy Games Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Strategy Games Total Addressable Market (TAM)

6. Strategy Games Market Segmentation

6.1. Global Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Client Type
Web Game Type
6.2. Global Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Mobile
Personal Computer
Tablets
Other Device Types
6.3. Global Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Free-To-Play (Ad-Supported)
Freemium
Subscription-Based
6.4. Global Strategy Games Market, Sub-Segmentation Of Client Type, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
PC Strategy Games
Console Strategy Games
Mobile Strategy Games
6.5. Global Strategy Games Market, Sub-Segmentation Of Web Game Type, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Browser-Based Strategy Games
HTML5-Based Strategy Games
Flash-Based Strategy Games

7. Strategy Games Market Regional And Country Analysis

7.1. Global Strategy Games Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Strategy Games Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Strategy Games Market

8.1. Asia-Pacific Strategy Games Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Strategy Games Market

9.1. China Strategy Games Market Overview
9.2. China Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Strategy Games Market

10.1. India Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Strategy Games Market

11.1. Japan Strategy Games Market Overview
11.2. Japan Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Strategy Games Market

12.1. Australia Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Strategy Games Market

13.1. Indonesia Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Strategy Games Market

14.1. South Korea Strategy Games Market Overview
14.2. South Korea Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Strategy Games Market

15.1. Western Europe Strategy Games Market Overview
15.2. Western Europe Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Strategy Games Market

16.1. UK Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Strategy Games Market

17.1. Germany Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Strategy Games Market

18.1. France Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Strategy Games Market

19.1. Italy Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Strategy Games Market

20.1. Spain Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Strategy Games Market

21.1. Eastern Europe Strategy Games Market Overview
21.2. Eastern Europe Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Strategy Games Market

22.1. Russia Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Strategy Games Market

23.1. North America Strategy Games Market Overview
23.2. North America Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Strategy Games Market

24.1. USA Strategy Games Market Overview
24.2. USA Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Strategy Games Market

25.1. Canada Strategy Games Market Overview
25.2. Canada Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Strategy Games Market

26.1. South America Strategy Games Market Overview
26.2. South America Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Strategy Games Market

27.1. Brazil Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Strategy Games Market

28.1. Middle East Strategy Games Market Overview
28.2. Middle East Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Strategy Games Market

29.1. Africa Strategy Games Market Overview
29.2. Africa Strategy Games Market, Segmentation By Product, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Strategy Games Market, Segmentation By Device Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Strategy Games Market, Segmentation By Business Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Strategy Games Market Competitive Landscape And Company Profiles

30.1. Strategy Games Market Competitive Landscape
30.2. Strategy Games Market Company Profiles
- 30.2.1. Nintendo Co. Ltd. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Activision Blizzard Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Blizzard Entertainment Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. Electronic Arts Inc. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Epic Games Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Strategy Games Market Other Major And Innovative Companies

31.1. Zynga Inc.
31.2. SEGA Corporation
31.3. Nexon Co. Ltd.
31.4. Square Enix Holdings Co. Ltd.
31.5. Ubisoft Entertainment SA
31.6. Riot Games Inc.
31.7. Bigben Interactive SA
31.8. The Creative Assembly Limited
31.9. Paradox Interactive AB
31.10. Firaxis Games Inc.
31.11. Blue Byte GmbH
31.12. Stardock Corporation
31.13. Frozenbyte Inc.
31.14. Chucklefish Limited
31.15. Slitherine Ltd.

32. Global Strategy Games Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Strategy Games Market

34. Recent Developments In The Strategy Games Market

35. Strategy Games Market High Potential Countries, Segments and Strategies

35.1 Strategy Games Market In 2029 - Countries Offering Most New Opportunities
35.2 Strategy Games Market In 2029 - Segments Offering Most New Opportunities
35.3 Strategy Games Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer