Fitness equipment refers to machines, devices and tools designed to facilitate physical exercise, improve strength, enhance cardiovascular health and support overall fitness goals. This equipment is widely used by individuals seeking personal health improvement, athletes training for performance and institutions such as gyms, fitness centers and rehabilitation clinics.
The fitness equipment market consists of sales, by entities (organizations, sole traders, or partnerships), of fitness equipment that is used in various settings, including homes, commercial gyms, corporate wellness programs, hotels, medical facilities and public institutions. It serves different purposes, including weight management, muscle strengthening, endurance training and mental well-being.
The global fitness equipment market was valued at $11,680.57 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 4.00%.
Increased Disposable Income
The increased disposable income supported the growth of the fitness equipment market during the historic period. With disposable income, individuals are more likely to afford non-essential items like fitness equipment. High-quality gym machines, weights and treadmills become more accessible as consumers allocate funds toward leisure and health-related expenses. With greater financial flexibility, people often prioritize long-term health and wellness, viewing the purchase of fitness equipment as a valuable investment in personal well-being. As a result, they are more inclined to invest in high-quality equipment rather than depending on external fitness services. For example, in July 2023, according to the Department of Statistics Malaysia (DOSM), median household income in urban areas increased by 3.3% from 6,561 ringgit ($1,489.27) in 2019 to 7,243 ringgit ($1,644.08) in 2022. In rural areas, median household income rose by 2.2%, from 3,828 ringgit ($868.91) to 4,094 ringgit ($929.29). Additionally, according to the Bank of Korea, a South Korea-based central bank, disposable personal income in South Korea increased to 2191418.90 KRW billion ($1696.84) billion in 2022 from 2099125.20 KRW billion ($1625.38) billion in 2021. Therefore, the increased disposable income drove the growth of the fitness equipment market.
Innovative Eco-Friendly Fitness Solutions For The Modern Consumers
Companies in the fitness equipment market are prioritizing the use of sustainable materials in their products. This transition demonstrates their dedication to environmental responsibility while ensuring durability and high performance, appealing to eco-conscious consumers and supporting global sustainability initiatives. For instance, in January 2025, Marino, an India-based gym equipment manufacturer launched eco-friendly fitness equipment. This launch underscores the brand's dedication to sustainability, quality and excellence within the fitness industry. The collection features robust outdoor machines and ergonomically crafted indoor gym equipment, combining durability with user-focused design. The equipment combines practicality, aesthetic appeal and eco-conscious design. The equipment is crafted from sustainable materials aimed at reducing environmental impact.
The global fitness equipment market is fairly fragmented, with large number of small players operating in the market. The top ten competitors in the market made up to 22.72% of the total market in 2023.
Fitness Equipment Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global fitness equipment market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for fitness equipment? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The fitness equipment market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider fitness equipment market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by buyer type, by gender, by application and by end-user.
- Key Trends- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario- The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the fitness equipment market.
- Growth Analysis And Strategic Analysis Framework Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional And Country Analysis- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, by buyer type, by gender, by application and by end-user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth- Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard- Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions- Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations- This section includes recommendations for fitness equipment providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Cardiovascular Training Equipment; Strength Training Equipment; Other Equipment
- 2) By Buyer Type: Individual; Institution; Other Buyer Types
- 3) By Gender: Male; Female
- 4) By Application: Weight Loss; Body Building; Physical Fitness; Mental Fitness; Other Applications
- 5) By End-User: Health Clubs Or Gyms; Home Consumer; Hotels; Corporates; Hospital And Medical Centers; Public Institutions
- Companies Mentioned: Peloton Interactive Inc.; Technogym S.p. A.; Decathlon S. A; Gold's Gym International, Inc.; Life Fitness LLC
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; fitness equipment indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.