PUBLISHER: The Business Research Company | PRODUCT CODE: 1750953
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750953
The creator economy in gaming refers to an ecosystem where individuals such as gamers, developers, streamers, and influencers create and monetize video game-related content. This includes activities such as developing standalone games, creating game modifications (mods), broadcasting gameplay, and producing gaming tutorials or reviews. These creators leverage digital platforms to share their content, engage with their audience, and generate revenue through sponsorships, brand partnerships, merchandise sales, and direct support from their followers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main platforms for the creator economy in gaming include streaming platforms, social media platforms, gaming consoles, and personal computers or mobile devices. Streaming platforms are digital services that allow users to broadcast live or on-demand video content, often with a focus on gaming. The types of creators in this space include streamers or content creators, game developers, influencers, and esports athletes or teams, each producing content such as live streaming, on-demand video, esports events, gaming tutorials, and guides. Monetization models in this space include subscription-based models, one-time purchases, and pay-per-use formats.
The creator economy in gaming market research report is one of a series of new reports from The Business Research Company that provides creator economy in gaming market statistics, including creator economy in gaming industry global market size, regional shares, competitors with a creator economy in gaming market share, detailed creator economy in gaming market segments, market trends and opportunities, and any further data you may need to thrive in the creator economy in gaming industry. This creator economy in gaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The creator economy in gaming market size has grown exponentially in recent years. It will grow from$30.98 billion in 2024 to $39.21 billion in 2025 at a compound annual growth rate (CAGR) of 26.6%. The growth during the historic period can be attributed to the rise of user-generated content, the growth of gaming livestreaming, the expansion of microtransactions, the increasing use of influencer marketing, and the emergence of esports monetization.
The creator economy in gaming market size is expected to see exponential growth in the next few years. It will grow to$99.53 billion in 2029 at a compound annual growth rate (CAGR) of 26.2%. The growth during the forecast period can be attributed to the increasing adoption of blockchain gaming, rising demand for virtual assets, the growing popularity of play-to-earn models, the expansion of metaverse economies, and an increase in brand collaborations within the gaming industry. Key trends in the forecast period include advancements in AI-driven content creation, innovations in virtual reality and augmented reality gaming, developments in blockchain-based gaming economies, increased investments in research and development for immersive gaming experiences, and the growth of cloud-based game streaming technologies.
The growth of video game streaming is anticipated to drive the expansion of the gaming creator economy in the coming years. Video game streaming involves live broadcasting of gameplay over the internet, enabling viewers to watch in real-time on platforms such as Twitch and YouTube. The rise in video game streaming is largely due to improved access to high-speed internet, which allows streamers to broadcast gameplay with minimal lag while delivering high-quality, smooth streams for viewers worldwide. This development fosters larger audiences and more interactive communities. The creator economy in gaming supports video game streaming by offering tools, platforms, and monetization options that enable streamers to produce engaging content, grow their audiences, and generate revenue through sponsorships, donations, and subscriptions. For example, according to a November 2024 report by Softonic International S.A., a Spain-based software download platform, the number of global video game players reached 3.31 billion in 2023, up from 3.03 billion in 2022. This growth highlights how video game streaming is driving the expansion of the gaming creator economy.
Technological advancements in generative AI are playing a significant role in driving the creation of high-quality 3D and 4D content within the gaming creator economy. Major players in the market are focusing on innovations such as generative AI systems for 3D and 4D content creation, which enables the production of high-quality assets with minimal technical expertise. These systems leverage advanced machine learning models to automatically create, modify, and animate three-dimensional (3D) and four-dimensional (4D) assets, allowing for fast and efficient content generation for virtual environments. For instance, in April 2025, Roblox Corporation, a US-based video game developer, introduced Cube 3D, an open-source generative AI system designed for creating 3D objects and environments. Cube 3D enables developers to create 3D models and scenes through simple textual descriptions. The system is trained on native 3D data from the Roblox platform, ensuring compatibility with modern game engines and supporting functional object generation.
In August 2022, X1 Entertainment Group Inc., a Canadian gaming and media portfolio company, acquired Tyrus LLC to strengthen its presence in the gaming creator economy. With this acquisition, X1 Esports aims to expand its influence by integrating Tyrus' vast network of content creators, thus enhancing audience engagement and unlocking new monetization opportunities. Tyrus LLC, based in the US, is a company that operates within the gaming creator economy.
Major players in the creator economy in gaming market are Meta Platforms Inc., Microsoft Corporation, Activision Blizzard Inc., Logitech Services S.A., Manticore Games Inc., Unity Software Inc., KRAFTON Inc., Twitch Interactive Inc., Epic Games Inc., Opera Norway AS, Improbable, Discord Inc., Patreon Inc., Roblox Corporation, Gamefam Inc., DLive Entertainment Pte. Ltd., StreamElements Inc., Mod.io Pty Ltd., Sky Mavis, Anzu Virtual Reality Ltd., Mobcrush Inc.
North America was the largest region in the creator economy in gaming market in 2024. The regions covered in creator economy in gaming report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the creator economy in gaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The creator economy in gaming market includes of revenues earned by entities by providing services such as game development platforms, modding communities, live streaming services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The creator economy in gaming market consists of sales of User-generated content (UGC), Ad-based monetization, mods and custom assets. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Creator Economy In Gaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on creator economy in gaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for creator economy in gaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The creator economy in gaming market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.