PUBLISHER: The Business Research Company | PRODUCT CODE: 1751138
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751138
Thermal spa and wellness refers to facilities and services that harness the healing properties of natural thermal springs, mineral-rich waters, or artificially heated waters to promote health, relaxation, and overall well-being. These centers focus on enhancing physical and mental health, offering a tranquil environment where guests can unwind, detoxify, and restore balance to both body and mind.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of treatments offered in thermal spas and wellness centers include hydrotherapy, aromatherapy, massage therapy, mud baths and wraps, facial and skin treatments, and others. Hydrotherapy uses water in various forms (hot, cold, steam, or ice) to alleviate pain, enhance circulation, and promote relaxation. These treatments are available in various settings such as thermal spas, wellness resorts and hotels, and medical wellness centers, catering to a broad range of customer preferences, from luxury experiences to more affordable options. The services cater to a diverse consumer base, including both men and women.
The thermal spa and wellness market research report is one of a series of new reports from The Business Research Company that provides thermal spa and wellness market statistics, including thermal spa and wellness industry global market size, regional shares, competitors with a thermal spa and wellness market share, detailed thermal spa and wellness market segments, market trends and opportunities, and any further data you may need to thrive in the thermal spa and wellness industry. This thermal spa and wellness market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The thermal spa and wellness market size has grown steadily in recent years. It will grow from $259.96 billion in 2024 to $272.74 billion in 2025 at a compound annual growth rate (CAGR) of 4.9%. The growth during the historic period can be attributed to an increased consumer focus on health and wellness, the growing popularity of wellness tourism, rising disposable incomes and luxury spending, the expansion of the spa and hospitality sectors, and heightened awareness of the benefits of thermal treatments.
The thermal spa and wellness market size is expected to see steady growth in the next few years. It will grow to $325.58 billion in 2029 at a compound annual growth rate (CAGR) of 4.5%. The growth during the forecast period can be attributed to the expansion of wellness and medical tourism, rising demand for unique spa and holistic experiences, the increasing popularity of natural and organic treatments, the demand for anti-aging products, and the growth of luxury wellness resorts. Key trends in the forecast period include the integration of digital personalization and wellness technology, strategic partnerships and investments in spa infrastructure, advancements in wearable wellness technology, biometric monitoring, and the integration of immersive technologies.
The increasing appeal of wellness tourism is expected to drive the growth of the thermal spa and wellness market. Wellness tourism involves traveling to improve personal health and well-being through spa treatments, yoga retreats, and holistic therapies. This surge in wellness tourism is driven by a growing awareness of mental health and the importance of self-care. As modern life becomes more hectic and stressful, individuals are seeking destinations that offer relaxation, rejuvenation, and a temporary escape from their daily routines. Thermal spas and wellness centers enhance wellness tourism by offering unique and revitalizing experiences that combine natural healing with comprehensive wellness treatments. The mineral-rich thermal waters provide various health benefits, such as improving circulation, alleviating pain, and promoting detoxification. For example, in November 2023, Skift, a US-based travel company, reported that wellness travelers took 819.4 million international and domestic trips in 2022, a significant rise from 608 million trips in 2021. Additionally, wellness tourism represented 7.8% of all tourism trips, contributing 18.7% of total tourism spending that year. As a result, the growing popularity of wellness tourism is fueling the expansion of the thermal spa and wellness market.
Key players in the thermal spa and wellness market are focusing on innovative offerings, such as thermal spa treatments, to enhance customer experiences, promote relaxation, and provide holistic wellness solutions. Thermal spa treatments use natural hot springs, mineral-rich waters, or heated baths to encourage relaxation, improve circulation, and boost overall health. For instance, in March 2025, Jo Malone London, a UK-based cosmetics company, partnered with AIRE Ancient Baths, a luxury wellness chain from Spain inspired by ancient Roman, Greek, and Ottoman bathing traditions, to launch The Restorative Ritual, a new spa treatment available exclusively at AIRE Ancient Baths London. This experience begins with a sensory journey through AIRE's signature thermal circuit, which includes baths designed for relaxation and invigoration, such as the Tepidarium, Caldarium, and Frigidarium. It also features hydrotherapy, a steam room, and a flotation bath. The main treatment consists of a full-body exfoliation on a warm marble bed, followed by a relaxing massage with Jo Malone's Restore Body Oil, which is available exclusively at Selfridges.
In January 2024, Kohler Co., a US-based manufacturing company, acquired KLAFS for an undisclosed sum. Through this acquisition, Kohler aims to enhance its innovation and design leadership within the luxury and wellness sectors by incorporating KLAFS's expertise in premium saunas, steam rooms, and wellness solutions. KLAFS, a Germany-based manufacturer, specializes in saunas, steam rooms, and other hydrothermal features, offering a wide range of thermal spa and wellness solutions.
Major players in the thermal spa and wellness market are Villeroy & Boch, Aman Resorts, Jacuzzi Inc, Lemi Group, Lux Elements GmbH & Co. KG, SIX Senses Hotels Resorts Spas, HydroCo, Balboa Water Group, Chiva-Som International Health Resort, Therme Group, Oakworks Inc., Hygromatik GmbH, Getwell Biocare, Gharieni Group, Sommerhuber GmbH, ZIEGRA Eismaschinen GmbH, Aquavia Spa, Kemitron GmbH, SpaEquip Inc., Thai-Me Spa, Unbescheiden GmbH.
North America was the largest region in the thermal spa and wellness market in 2024. The regions covered in thermal spa and wellness report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the thermal spa and wellness market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The thermal spa and wellness market includes revenues earned by entities by providing services such as medical & rehabilitation services, mud therapy, detoxification treatments, massages, and luxury & wellness tourism. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Thermal Spa And Wellness Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on thermal spa and wellness market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for thermal spa and wellness ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The thermal spa and wellness market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.