PUBLISHER: The Business Research Company | PRODUCT CODE: 1760038
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760038
Antibacterial underwear is specially crafted innerwear made from fabrics treated with antimicrobial agents to inhibit bacterial growth and prevent unpleasant odors. Its primary purpose is to improve personal hygiene, maintain long-lasting freshness, and reduce the risk of skin irritation or infections.
The main types of antibacterial underwear include men's, women's, and unisex options. Men's antibacterial underwear is designed with fabrics that contain antibacterial properties to prevent odor and bacteria growth while enhancing hygiene. These products come in a variety of materials such as cotton, polyester, nylon, spandex, and other fabrics. They are distributed through multiple channels, including online retailers, direct-to-consumer websites, e-commerce marketplaces, offline retailers, specialty stores, department stores, and supermarkets and hypermarkets. The key end-users include both adults and children.
The antibacterial underwear market research report is one of a series of new reports from The Business Research Company that provides antibacterial underwear market statistics, including the antibacterial underwear industry global market size, regional shares, competitors with the antibacterial underwear market share, detailed antibacterial underwear market segments, market trends, and opportunities, and any further data you may need to thrive in the antibacterial underwear industry. This antibacterial underwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The antibacterial underwear market size has grown strongly in recent years. It will grow from $1.07 billion in 2024 to $1.17 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth during the historic period can be attributed to several factors, including increased awareness of hygiene, the growth of fitness trends, a rise in skin-sensitive consumers, the expansion of e-commerce, and the growing popularity of sustainable fashion.
The antibacterial underwear market size is expected to see strong growth in the next few years. It will grow to $1.64 billion in 2029 at a compound annual growth rate (CAGR) of 8.8%. The growth during the forecast period can be attributed to several factors, including heightened awareness of hygiene, the growing popularity of athleisure, increasing urbanization, a stronger focus on wellness and health, and the expansion of retail channels. Key trends in the forecast period include advancements in antibacterial fabric technologies, customization of fabrics, the adoption of sustainable and eco-friendly materials, improvements in odor control and moisture-wicking properties, and the integration of smart textiles.
The growing involvement in sports and fitness activities is anticipated to boost the antibacterial underwear market in the coming years. Sports and fitness activities involve physical exercises or games aimed at improving health, building strength, increasing endurance, and enhancing overall physical wellness. The rising participation in these activities is fueled by heightened awareness of the benefits of maintaining a healthy lifestyle. Antibacterial underwear is utilized during such activities to prevent odor, minimize infection risks, and improve hygiene and comfort during intense physical activity. For example, in February 2024, the Sports & Fitness Industry Association (SFIA), a US-based trade association, reported that participation in winter sports, team sports, racquet sports, and water sports increased by over 9% in 2023, with winter sports leading at 22% growth. Additionally, pickleball participation rose by 51.8% from 2022, and total sports and fitness participation reached 242 million Americans, marking a 2.2% increase from 2022. Hence, the increasing participation in sports and fitness activities is fueling the growth of the antibacterial underwear market.
Leading companies in the antibacterial underwear market are prioritizing hygiene-centric innovations such as antimicrobial protection and moisture-wicking materials to boost wearer comfort, reduce infection risks, and cater to rising consumer demand for health-conscious, high-performance intimate wear. Antimicrobial protection involves materials or treatments that prevent the growth of odor-causing bacteria, while moisture-wicking fabrics help draw sweat away from the skin, ensuring dryness and comfort. For instance, in January 2024, Oya Femtech Apparel, a US-based women's activewear company, launched Barely There-a collection of breathable, antimicrobial, non-toxic, moisture-wicking silky panties. These are specifically designed to combat sweat and odor, lowering the likelihood of urinary tract infections (UTIs), yeast infections, and bacterial vaginosis. The panties are constructed from breathable mesh that is free from more than 80,000 harmful substances, including bisphenol A (BPA) and perfluoroalkoxy alkane (PFA).
In July 2022, Essity, a Sweden-based hygiene and health firm, acquired an 80% stake in Knix Wear Inc. for $320 million. This acquisition enhances Essity's footprint in the expanding intimate apparel and direct-to-consumer market, adding Knix's innovative and body-positive product range to its portfolio. Knix Wear Inc. is a Canada-based company that specializes in intimate apparel and activewear, including leakproof and antibacterial underwear designed to improve hygiene and comfort.
Major players in the antibacterial underwear market are Nike Inc., Adidas AG, Decathlon S.A., PVH Corp., Lululemon Athletica Inc., Ralph Lauren Corporation, Under Armour Inc., American Eagle Outfitters Inc., New Balance Athletics Inc., Bath & Body Works Inc., Ascend Performance Materials LLC, Reebok International Limited, HerMin Textile Co. Ltd., Jockey International Inc., Icebreaker Holdings Limited, ExOfficio LLC, SAXX Underwear Co. Ltd., Alanic Global, Rhone Apparel Inc., Nice Laundry LLC.
North America was the largest region in the antibacterial underwear market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in antibacterial underwear report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the antibacterial underwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The antibacterial underwear market consists of sales of shorts, shapewear, boy shorts, and panties. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Antibacterial Underwear Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on antibacterial underwear market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for antibacterial underwear ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The antibacterial underwear market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.