Reusable Period Panties

Description

Global Reusable Period Panties Market to Reach US$382.5 Million by 2030

The global market for Reusable Period Panties estimated at US$144.0 Million in the year 2024, is expected to reach US$382.5 Million by 2030, growing at a CAGR of 17.7% over the analysis period 2024-2030. Brief, one of the segments analyzed in the report, is expected to record a 15.5% CAGR and reach US$155.1 Million by the end of the analysis period. Growth in the Bikini segment is estimated at 18.4% CAGR over the analysis period.

The U.S. Market is Estimated at US$37.9 Million While China is Forecast to Grow at 16.8% CAGR

The Reusable Period Panties market in the U.S. is estimated at US$37.9 Million in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$59.3 Million by the year 2030 trailing a CAGR of 16.8% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 16.0% and 15.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.2% CAGR.

Global Reusable Period Panties Market - Key Trends & Drivers Summarized

Why Are Reusable Period Panties Becoming a Preferred Alternative to Traditional Menstrual Products?

The global shift toward sustainable and eco-friendly personal care products has made reusable period panties a popular choice for menstruators seeking alternatives to traditional disposable products like pads and tampons. These panties, designed with absorbent layers and leak-proof materials, offer comfort, convenience, and long-term cost savings. As consumers increasingly prioritize reducing their environmental impact, reusable period panties provide a solution that minimizes single-use plastic waste, which has been a major concern in menstrual hygiene. Additionally, growing awareness of the harmful chemicals present in some disposable menstrual products, such as bleached materials and synthetic fibers, has driven consumers toward more natural, skin-friendly alternatives. The increasing demand for eco-conscious solutions, combined with product innovations in material science and design, has significantly expanded the market for reusable period panties.

How Are Technological Innovations Improving the Performance of Reusable Period Panties?

Advancements in fabric technology have dramatically improved the performance and comfort of reusable period panties. The use of innovative fabrics, such as moisture-wicking cotton, bamboo, and organic cotton, ensures that the panties are breathable, comfortable, and soft on the skin while providing superior absorption capabilities. Furthermore, the integration of advanced waterproof and odor-proof materials enhances the functionality of reusable period panties, making them leak-proof and hygienic for prolonged wear. Companies are also investing in designs with removable absorbent pads or layers, allowing for customizable absorbency and ease of washing. The development of antimicrobial and anti-bacterial fabrics has further improved the hygiene and safety of reusable period panties, ensuring that they remain fresh and odor-free throughout the menstrual cycle.

What Market Trends Are Driving the Growth of Reusable Period Panties?

The rising global awareness of sustainability and eco-conscious living has been the key driving factor in the market growth of reusable period panties. Many consumers are actively seeking alternatives to conventional menstrual products that contribute to landfill waste and contain chemicals like chlorine and fragrances. Social media platforms and influencers have also played a crucial role in promoting reusable period panties, educating consumers on their environmental and health benefits. As awareness grows, more retailers are stocking reusable period panties, and online platforms are offering a wide variety of products that cater to different preferences in terms of absorbency levels, sizes, and styles. Additionally, increasing acceptance of reusable menstrual products in mainstream markets, especially in developed countries, has fueled demand.

What Are the Key Growth Drivers of the Reusable Period Panties Market?

The growth in the global reusable period panties market is driven by increasing consumer demand for sustainable and health-conscious menstrual products, advancements in fabric technologies, and the rising popularity of eco-friendly alternatives. The growing awareness of the environmental impact of disposable menstrual products, particularly in terms of plastic waste, has further accelerated the adoption of reusable alternatives. Additionally, the increasing availability of a wide variety of sizes, styles, and absorbency levels to cater to diverse consumer needs has boosted market growth. The rise of digital platforms and the increasing accessibility of e-commerce have made these products more widely available, further driving their popularity. As the demand for sustainable personal care products continues to grow, the reusable period panties market is expected to expand rapidly in the coming years.

SCOPE OF STUDY:

The report analyzes the Reusable Period Panties market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Product (Brief, Bikini, Boyshort, Hi-waist, Others); Distribution Channel (Offline, Online)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 39 Featured) -

Anigan
Bambody
Cheeky Wipes
Cocoro Intimates
Dear Kate
EvaWear
Fanny Pants
Femtis
Flux Undies
Hanesbrands Inc.
Modibodi Pty Ltd
Nixit
PantyProp
Primark
The Period Company
Thinx Inc.
Thundress
Victoria's Secret & Co.
WUKA
Knix Wear Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

Product Code: MCP32824

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
- Influencer Market Insights
- Tariff Impact on Global Supply Chain Patterns
- Reusable Period Panties - Global Key Competitors Percentage Market Share in 2025 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
2. FOCUS ON SELECT PLAYERS
3. MARKET TRENDS & DRIVERS
- Rising Demand for Sustainable and Zero-Waste Menstrual Products Drives Adoption of Period Panties
- Expansion of Feminine Hygiene Alternatives Throws the Spotlight on Reusable Underwear as a Plastic-Free Option
- Growth in Consumer Preference for Skin-Friendly and Chemical-Free Period Products Strengthens Business Case for Reusables
- Increased Adoption Among Teens and Young Adults Fuels Demand for Leak-Proof, Comfortable Designs
- Improved Breathability and Moisture-Wicking Fabric Technologies Enhance Wearability Across Cycle Days
- Growing E-Commerce Penetration and Subscription Models Accelerate Direct-to-Consumer Distribution
- Surge in Body Positivity and Menstrual Empowerment Campaigns Supports Shift to Lifestyle-Focused Branding
- Innovation in Antibacterial and Odor-Control Finishes Improves Performance and Consumer Trust
- Inclusion of Plus-Size and Gender-Neutral Designs Expands Demographic Reach and Inclusivity
- Cost-Saving Over Disposable Pads and Tampons Propels Repeat Purchases and Brand Loyalty
- Availability of High-Absorbency and Overnight Variants Supports Full-Day Cycle Management
- Partnerships With Menstrual Health NGOs Promote Reusables in Emerging Markets and School Programs
- Celebrity and Influencer Endorsements Accelerate Awareness and Trend-Driven Adoption
- Retail Expansion Into Mainstream Grocery and Pharmacy Chains Improves Accessibility
- Growing Regulation of Menstrual Product Labeling and Sustainability Claims Encourages Transparency
- Innovation in Bikini, Boyshort, and Legging Styles Supports Product Integration Into Everyday Wear
- Product Line Extensions Into Postpartum and Incontinence Support Markets Diversify Revenue Channels
- Circular Manufacturing Practices and Take-Back Programs Strengthen Brand Sustainability Positioning
- Global Push for Menstrual Equity and Access Drives Reusable Product Donation Initiatives
- Rising Adoption of Period Tracking Apps Supports Personalized Pairing With Reusable Menstrual Underwear
4. GLOBAL MARKET PERSPECTIVE
- TABLE 1: World Reusable Period Panties Market Analysis of Annual Sales in US$ for Years 2015 through 2030
- TABLE 2: World Recent Past, Current & Future Analysis for Reusable Period Panties by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 3: World 6-Year Perspective for Reusable Period Panties by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
- TABLE 4: World Recent Past, Current & Future Analysis for Brief by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 5: World 6-Year Perspective for Brief by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 6: World Recent Past, Current & Future Analysis for Bikini by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 7: World 6-Year Perspective for Bikini by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 8: World Recent Past, Current & Future Analysis for Boyshort by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 9: World 6-Year Perspective for Boyshort by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 10: World Recent Past, Current & Future Analysis for Hi-waist by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 11: World 6-Year Perspective for Hi-waist by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 12: World Recent Past, Current & Future Analysis for Others by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 13: World 6-Year Perspective for Others by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 14: World Recent Past, Current & Future Analysis for Offline by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 15: World 6-Year Perspective for Offline by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
- TABLE 16: World Recent Past, Current & Future Analysis for Online by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 17: World 6-Year Perspective for Online by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

UNITED STATES
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
- TABLE 18: USA Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 19: USA 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 20: USA Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 21: USA 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
CANADA
- TABLE 22: Canada Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 23: Canada 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 24: Canada Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 25: Canada 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
JAPAN
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
- TABLE 26: Japan Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 27: Japan 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 28: Japan Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 29: Japan 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
CHINA
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
- TABLE 30: China Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 31: China 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 32: China Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 33: China 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
EUROPE
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
- TABLE 34: Europe Recent Past, Current & Future Analysis for Reusable Period Panties by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ for Years 2024 through 2030 and % CAGR
- TABLE 35: Europe 6-Year Perspective for Reusable Period Panties by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
- TABLE 36: Europe Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 37: Europe 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 38: Europe Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 39: Europe 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
FRANCE
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
- TABLE 40: France Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 41: France 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 42: France Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 43: France 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
GERMANY
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
- TABLE 44: Germany Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 45: Germany 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 46: Germany Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 47: Germany 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
ITALY
- TABLE 48: Italy Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 49: Italy 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 50: Italy Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 51: Italy 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
UNITED KINGDOM
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
- TABLE 52: UK Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 53: UK 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 54: UK Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 55: UK 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
REST OF EUROPE
- TABLE 56: Rest of Europe Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 57: Rest of Europe 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 59: Rest of Europe 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
ASIA-PACIFIC
- Reusable Period Panties Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
- TABLE 60: Asia-Pacific Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 61: Asia-Pacific 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 63: Asia-Pacific 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030
REST OF WORLD
- TABLE 64: Rest of World Recent Past, Current & Future Analysis for Reusable Period Panties by Product - Brief, Bikini, Boyshort, Hi-waist and Others - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 65: Rest of World 6-Year Perspective for Reusable Period Panties by Product - Percentage Breakdown of Value Sales for Brief, Bikini, Boyshort, Hi-waist and Others for the Years 2025 & 2030
- TABLE 66: Rest of World Recent Past, Current & Future Analysis for Reusable Period Panties by Distribution Channel - Offline and Online - Independent Analysis of Annual Sales in US$ for the Years 2024 through 2030 and % CAGR
- TABLE 67: Rest of World 6-Year Perspective for Reusable Period Panties by Distribution Channel - Percentage Breakdown of Value Sales for Offline and Online for the Years 2025 & 2030