PUBLISHER: The Business Research Company | PRODUCT CODE: 1769845
PUBLISHER: The Business Research Company | PRODUCT CODE: 1769845
Body oil is a skincare product composed of natural or synthetic oils and botanical extracts, designed to hydrate and nourish the skin. It is applied directly to the skin to provide deep moisturization and relieve dryness. Its main function is to retain moisture, enhance skin texture, and create a smooth, glowing appearance.
The primary types of body oil include essential oils, herbal oils, mineral oils, and others. Essential oils are concentrated plant extracts that maintain the natural fragrance and beneficial qualities of their sources and are commonly used in aromatherapy, personal care, and wellness. Body oils are classified by type into natural and synthetic and are used for moisturizing, anti-aging, aromatherapy, among other purposes. These products are sold through various channels such as supermarkets or hypermarkets, brand stores, pharmacies, online platforms, and more, catering to different users including men, women, and unisex.
The body oil market research report is one of a series of new reports from The Business Research Company that provides body oil market statistics, including the body oil industry global market size, regional shares, competitors with the body oil market share, detailed body oil market segments, market trends, and opportunities, and any further data you may need to thrive in the body oil industry. This body oil market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The body oil market size has grown strongly in recent years. It will grow from $4.08 billion in 2024 to $4.34 billion in 2025 at a compound annual growth rate (CAGR) of 6.4%. The growth during the historic period is attributed to increasing consumer awareness of natural skincare, the rising popularity of aromatherapy, higher disposable income in emerging markets, growing demand for luxury personal care products, and the expansion of wellness and spa culture.
The body oil market size is expected to see strong growth in the next few years. It will grow to $5.51 billion in 2029 at a compound annual growth rate (CAGR) of 6.1%. The growth expected in the forecast period is driven by a shift toward organic and plant-based formulations, growing interest in multi-functional skincare products, the increasing impact of social media marketing, rising demand from the male grooming segment, and the expansion of e-commerce distribution channels. Key trends in the forecast period include advancements in natural oil extraction technologies, innovations in sustainable packaging, developments in personalized skincare solutions, research and development of bioactive ingredients, and the integration of artificial intelligence in product recommendations.
The increasing emphasis on personal health and skincare is expected to drive the growth of the body oil market in the future. Personal health and skincare encompass the daily habits and products used to maintain overall well-being and enhance the skin's health and appearance. This growing focus results from heightened consumer awareness as people become more knowledgeable about how daily self-care affects overall wellness and skin condition. Body oils contribute to personal health and skincare by providing deep hydration and nourishment, making them particularly important for dry or sensitive skin. They also promote relaxation and improve skin texture, supporting overall well-being through regular self-care routines. For example, in May 2023, McKinsey & Company, a US-based management consulting firm, reported that the beauty market, including skincare, fragrance, makeup, and haircare retail sales, reached $446 billion in 2023, marking a 10% increase from $430 billion in 2022. Consequently, the rising focus on personal health and skincare is propelling the growth of the body oil market.
Leading companies in the body oil market are focusing on innovative solutions such as culturally inclusive glow formulations to offer consumers high-quality products that nourish the skin while enhancing its natural radiance and celebrating diverse skin tones. Culturally inclusive glow formulations are designed to create radiant, flattering finishes tailored to highlight and celebrate the unique features of various skin tones. For instance, in May 2025, Glow Deposit, a US-based beauty brand, launched Vacation Body Shimmer, a lightweight, culturally inclusive glow oil specifically formulated to highlight and celebrate melanin-rich skin tones with a radiant, non-greasy finish. This shimmer oil is enriched with nourishing oils like jojoba and coconut, providing hydration and softness while delivering a subtle glow that enhances both bare skin and makeup, making it ideal for everyday use.
In July 2024, Adore Beauty Group Ltd., an Australia-based beauty retailer, acquired iKOU Holdings Pty Ltd. for $25 million. Through this acquisition, Adore Beauty aims to expand its premium, organic product range, improve private label margins, strengthen its wellness and body care segment, and establish a physical retail presence to increase revenue and brand visibility. iKOU Holdings Pty Ltd. is an Australia-based wellness and skincare company known for offering organic and cruelty-free body oils.
Major players in the body oil market are Johnson & Johnson, Unilever plc, L'Oreal, The Estee Lauder Companies Inc., Natura & Co, Marico Limited, The Himalaya Drug Company, GuangZhou Beaver Cosmetics Company Limited, NEOM Organics, RainShadow Labs, Badger Balm Company, Bo International, Bamford, Erbaviva, Vanesa Cosmetics, Cliganic, Greenerways, ilapothecary, Organic Earth Fiji, Oui the People, Rosekom Trading Limited, and US Organic Group Corporation.
North America was the largest region in the body oil market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in body oil report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the body oil market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The body oil market consists of sales of nourishing body oils, massage oils, floral-scented oils, and firming and toning body oils. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The industry value is defined as the revenues that enterprises gain from the sale of goods and services within the specified industry and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the industry, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Body Oil Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on body oil market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for body oil ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The body oil market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.