Children and Young Adult Books Global Market Report 2025

Children and young adult books encompass written works designed for reading by or to children and teens, including poetry, short tales, novels, picture books, and chapter books.

The primary formats for children and young adult books are print books, ebooks, and audiobooks. Audiobooks are spoken versions of electronically published books. Distribution channels include online and offline methods, and the target audience consists of children (2 to 10 years), adolescents (11 to 17 years), and young adults (18 to 25 years).

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The children and young adult books market research report is one of a series of new reports from The Business Research Company that provides children and young adult books market statistics, including children and young adult books industry global market size, regional shares, competitors with a children and young adult books market share, detailed children and young adult books market segments, market trends and opportunities, and any further data you may need to thrive in the children and young adult books industry. This children and young adult books market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The children and young adult books market size has grown steadily in recent years. It will grow from $11.9 billion in 2024 to $12.16 billion in 2025 at a compound annual growth rate (CAGR) of 2.2%. The growth in the historic period can be attributed to growth in the young adult population, increasing early childhood reading, and an increase in book charities and government initiatives.

The children and young adult books market size is expected to see steady growth in the next few years. It will grow to $13.45 billion in 2029 at a compound annual growth rate (CAGR) of 2.6%. The growth in the forecast period can be attributed to rising eBooks and audiobooks, increasing penetration of digital technology, and growing preference for independent bookstores. Major trends in the forecast period include offering personalized storybooks, focusing on integrating popular video games into books and offering their books under a subscription model.

The forecast of 2.6% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Costlier imported ink and paper due to tariffs may impact publishers specializing in illustrated children's books. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The rise in disposable income among consumers has contributed to the growth of the children's and young adult books market. An increase in disposable income enhances consumer purchasing power, leading to a greater likelihood of spending on leisure activities such as reading. For example, in September 2024, the Office for National Statistics, a government organization in the UK, reported that gross disposable household income (GDHI) in the UK increased by 6.3% in 2022 compared to 2021. Thus, the growth in consumers' disposable income has driven the expansion of the children and young adult books market.

The surge in audiobook sales stands as a key driver propelling the growth of the children and young adult books market. Audiobooks, recorded versions of written material narrated audibly and accessible across various devices, offer a convenient alternative to traditional reading formats. This adaptation of books geared towards children and young adults into audio formats provides enhanced flexibility, enabling youngsters and their families to enjoy stories during commutes, bedtime, or daily activities. As reported by Bookwire GmbH in 2023, the audiobook turnover in Spain and Latin America surged by 52.81% in 2022 compared to 2021, highlighting the remarkable surge in audiobook sales. This surge in audiobook sales serves as a significant driving force behind the escalating growth of the children and young adult books market.

Publishing companies within the children and young adult books market are increasingly embracing personalized storybooks, allowing for the incorporation of children's names and interests within the narrative. This trend is prominently seen in bedtime storybooks, where companies such as Wonderbly create personalized stories that enable children to envision themselves engaging in extraordinary adventures. Wonderbly tailors books to different age groups, catering to each child's specific interests and preferences. Additionally, Bookyboo is another notable company offering personalized books designed for children.

Major players in the children and young adult books market are launching innovative book series, such as But Why, aimed at both educating and entertaining kids. The But Why series, introduced by But Why, a project under Vermont Public Co, a US-based public broadcaster, focuses on providing educational content for elementary-aged children. For example, in April 2022, the series unveiled new editions such as But Why Are Llamas Ticklish and But Why Do Fish Breathe Underwater. These books cater to both adult-guided reading sessions for elementary-aged children and self-reading by children aged seven to eleven, offering engaging and informative content.

In August 2024, DK Publishing, a UK-based multinational publishing company, acquired A Kids Co. for an undisclosed amount. This acquisition aims to establish DK's first children's editorial and creative team in the United States. This initiative will enable DK to bolster its presence in the children's book market and enhance its ability to produce engaging content tailored for young readers. A Kids Co. is a US-based company known for its children's book series.

Major companies operating in the children and young adult books market include Penguin Random House, Holtzbrinck Publishing Group, HarperCollins Publishers, Phoenix Publishing & Media Inc., Simon & Schuster, Oxford University Press, McGraw-Hill Education, Bonnier Group, Tulika Books, Amar Chitra Katha, Katha, Duckbill, Pratham Books, Puffin Books, Speaking Tiger, Walker Books, EK Books, Allen & Unwin, Ford Street Publishing, MidnightSun Publishing, Wombat Books, Pan Macmillan Australia, Big Sky Publishing, Hinkler Books, New Holland Publishers, Shogakukan Inc., Fukuinkan Shoten Publishers Inc., Iwasaki Publishing Co. Ltd., Kaisei-Sha Publishing Company Ltd., China Publishing Group, Zhejiang University Press Co. Ltd., China Agriculture Press, Dolphin Books, Anhui Time Anime Company Limited, Commercial Press International and the Children's Fun Publishing House, Bloomsbury Publishing, Hachette UK (Holdings) Limited, Magink Publishing House, Gallimard Jeunesse, Editorial Planeta, Meshcheryakov Publishing House, Mozaika-Sintez Education Publishing House (Russia), Albatros Publishing House Co. Inc., Znak Spoleczny Instytut Wydawniczy, Scholastic Inc., Thomson Reuters, TCK Publishing, SAGE Publications, Hachette Book Group, Little Bee Books, Houghton Mifflin Harcourt, Wiley, Cengage, Austin Macauley Publishers, Kalimat Publishing and Distribution, Medina Publishing, Zamzam Publishing (UAE), Kadi and Ramadi, Katara Publishing House, Hamad Bin Khalifa University Press, Roza Publishing House, Dar Al Watad, Lusail Publishing House, Mars Publishing House, Obeikan Bookshop, Macmillan South Africa (Pty) Ltd., New Africa Books (Pty) Ltd, Saray Publishing, Al Arabi Publishing and Distribution, Literamed Publications Limited, Grace Springs Africa Publishers, Ilupeju.

Asia-Pacific was the largest region in the children and young adult books market in 2024. North America was the second largest region in the global children and young adult books market share. The regions covered in the children and young adult books market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the children and young adult books market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The children and young adult books market consists of revenues earned by entities by offering design, editing, and marketing activities necessary for producing and distributing children and young adult books. These establishments may publish books in print, electronic, or audio form. The market value includes the value of related goods sold by the service provider or included within the service offering. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Children and Young Adult Books Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on children and young adult books market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for children and young adult books ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The children and young adult books market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Print Book, Ebook, Audiobook
• 2) By Distribution Channel: Online distribution, Offline distribution
• 3) By End-user: Children (2 to 10 years), Adolescents (11 to 17 years), Young adults (18 to 25 years)
• Subsegments:
• 1) By Print Book: Picture Books; Chapter Books; Middle-Grade Books; Young Adult Novels; Activity and Educational Books
• 2) By eBook: Interactive eBooks; eBooks for Educational Purposes; Young Adult eNovels; ePicture Books
• 3) By Audiobook: Full-Length Audiobooks; Short Stories and Anthologies; Educational Audiobooks; Audiobooks for Young Adults
• Companies Mentioned: Penguin Random House; Holtzbrinck Publishing Group; HarperCollins Publishers; Phoenix Publishing & Media Inc.; Simon & Schuster; Oxford University Press; McGraw-Hill Education; Bonnier Group; Tulika Books; Amar Chitra Katha; Katha; Duckbill; Pratham Books; Puffin Books; Speaking Tiger; Walker Books; EK Books; Allen & Unwin; Ford Street Publishing; MidnightSun Publishing; Wombat Books; Pan Macmillan Australia; Big Sky Publishing; Hinkler Books; New Holland Publishers; Shogakukan Inc.; Fukuinkan Shoten Publishers Inc.; Iwasaki Publishing Co. Ltd.; Kaisei-Sha Publishing Company Ltd.; China Publishing Group; Zhejiang University Press Co. Ltd.; China Agriculture Press; Dolphin Books; Anhui Time Anime Company Limited; Commercial Press International and the Children's Fun Publishing House; Bloomsbury Publishing; Hachette UK (Holdings) Limited; Magink Publishing House; Gallimard Jeunesse; Editorial Planeta; Meshcheryakov Publishing House; Mozaika-Sintez Education Publishing House (Russia); Albatros Publishing House Co. Inc.; Znak Spoleczny Instytut Wydawniczy; Scholastic Inc.; Thomson Reuters; TCK Publishing; SAGE Publications; Hachette Book Group; Little Bee Books; Houghton Mifflin Harcourt; Wiley; Cengage; Austin Macauley Publishers; Kalimat Publishing and Distribution; Medina Publishing; Zamzam Publishing (UAE); Kadi and Ramadi; Katara Publishing House; Hamad Bin Khalifa University Press; Roza Publishing House; Dar Al Watad; Lusail Publishing House; Mars Publishing House; Obeikan Bookshop; Macmillan South Africa (Pty) Ltd.; New Africa Books (Pty) Ltd; Saray Publishing; Al Arabi Publishing and Distribution; Literamed Publications Limited; Grace Springs Africa Publishers; Ilupeju.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.