Adult Coloring Book Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Material Type, By Distribution Channel, By Region & Competition, 2020-2030F

Description

Global Adult Coloring Book market was valued at USD 151.23 Million in 2024 and is expected to grow to USD 320.45 Million by 2030 with a CAGR of 9.56%. The Adult Coloring Book market is primarily driven by the growing need for stress relief and mental relaxation in an increasingly fast-paced world. With heightened awareness of mental health, more individuals are turning to creative outlets like coloring to promote mindfulness and emotional well-being. Adult coloring books, with their intricate designs and diverse themes, provide a therapeutic, screen-free activity that helps users focus, unwind, and reconnect with their inner creativity. Also, the nostalgic appeal of childhood coloring combined with the modern emphasis on self-care has fueled interest in this market. The affordability and easy accessibility of these books, along with rising popularity through social media platforms, have further expanded their appeal. As a result, adult coloring books are widely embraced not only for leisure but also as a valuable tool in art therapy and wellness routines.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 151.23 Million
Market Size 2030	USD 320.45 Million
CAGR 2025-2030	9.56%
Fastest Growing Segment	Non-Store Based
Largest Market	North America

Key Market Drivers

Rising Elderly Population

The global adult coloring book market is experiencing significant growth, driven in part by the rising elderly population. As a part of this, according to the World Health Organization, as of 2024, by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. As individuals age, they often seek activities that promote mental engagement, relaxation, and fine motor skills maintenance. Adult coloring books offer a therapeutic outlet, providing cognitive stimulation and stress relief, which are particularly beneficial for seniors. The intricate designs and patterns found in these books can help improve concentration and dexterity, making them an appealing choice for older adults. Also, the affordability and accessibility of coloring books make them a practical option for the elderly, who may have limited mobility or resources. The growing awareness of the mental health benefits associated with creative activities has led to increased adoption of adult coloring books among seniors, contributing to the market's expansion. As the global population continues to age, the demand for such engaging and therapeutic products is expected to rise, further propelling the adult coloring book market.

Key Market Challenges

Piracy & Copyright Issues

Piracy and copyright issues pose a significant challenge to the global adult coloring book market. As digital content becomes easier to access and reproduce, unauthorized sharing and duplication of coloring book designs have increased. Many original artists and publishers face losses when their intricate illustrations are scanned, copied, and distributed online without permission. These pirated versions are often offered for free or at significantly lower prices, undercutting legitimate sales and devaluing the creative efforts of designers. This widespread infringement not only impacts revenue but also discourages artists from investing time and resources into new content. Also, enforcing copyright laws across different regions can be difficult and costly, particularly for smaller creators. As the market grows, protecting intellectual property has become more critical than ever. Addressing these issues requires stronger digital rights management, awareness campaigns for ethical consumption, and platforms that support and protect original artistic work in the adult coloring book industry.

Key Market Trends

Rising Focus on Eco-Friendly & Sustainable Practices

The global adult coloring book market is increasingly shifting towards eco-friendly and sustainable practices in response to rising consumer awareness about environmental issues. Publishers are adopting greener production methods, such as using recycled paper, soy-based inks, and biodegradable packaging to minimize their carbon footprint. Some companies are even integrating plantable paper, which contains embedded seeds that can be planted after use, allowing consumers to grow flowers or herbs. This innovative approach adds an extra layer of sustainability, attracting environmentally conscious buyers. Also, digital coloring apps are gaining popularity as an alternative to traditional paper-based books, further reducing paper consumption. As more people seek products that align with their values of sustainability, adult coloring book manufacturers are adapting to meet these demands. This trend reflects a broader movement toward eco-consciousness within the creative and publishing industries, encouraging the use of more environmentally responsible materials and production methods.

Key Market Players

Newell Brands
Faber-Castell Aktiengesellschaft
Hartem
Staedtler SE
Crayola, LLC
Dover Publications
Sitaram Stationers
Fox Chapel Publishing Co., Inc.
Photobook Worldwide
Arteza LLC

Report Scope:

In this report, the Global Adult Coloring Book Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adult Coloring Book Market, By Product Type:

Mandalas
Nature & Animals
Architecture
Others

Adult Coloring Book Market, By Material Type:

Paper Based
Digital Downloads

Adult Coloring Book Market, By Distribution Channel:

Store-Based
Non-Store Based

Adult Coloring Book Market, By Region:

North America
- United States
- Canada
- Mexico
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Adult Coloring Book Market.

Available Customizations:

Global Adult Coloring Book Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

4.1. Brand Awareness
4.2. Factor Influencing Purchasing Decision

5. Global Adult Coloring Book Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Mandalas, Nature & Animals, Architecture, Others)
- 5.2.2. By Material Type (Paper Based, Digital Downloads)
- 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Adult Coloring Book Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Material Type
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Adult Coloring Book Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Material Type
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Adult Coloring Book Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Material Type
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Adult Coloring Book Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Material Type
    - 6.3.3.2.3. By Distribution Channel

7. Europe Adult Coloring Book Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Material Type
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Adult Coloring Book Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Material Type
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. Germany Adult Coloring Book Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Material Type
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. Spain Adult Coloring Book Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Material Type
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Adult Coloring Book Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Material Type
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. United Kingdom Adult Coloring Book Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Material Type
    - 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Adult Coloring Book Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Material Type
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Adult Coloring Book Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Material Type
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. Japan Adult Coloring Book Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Material Type
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. India Adult Coloring Book Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Material Type
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. Australia Adult Coloring Book Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Material Type
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. South Korea Adult Coloring Book Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Material Type
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Adult Coloring Book Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Material Type
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Adult Coloring Book Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Material Type
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. Saudi Arabia Adult Coloring Book Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Material Type
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. UAE Adult Coloring Book Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Material Type
    - 9.3.3.2.3. By Distribution Channel
- 9.3.4. Turkey Adult Coloring Book Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Product Type
    - 9.3.4.2.2. By Material Type
    - 9.3.4.2.3. By Distribution Channel

10. South America Adult Coloring Book Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Material Type
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Adult Coloring Book Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Material Type
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Argentina Adult Coloring Book Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Material Type
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Colombia Adult Coloring Book Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Material Type
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Porters Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Newell Brands
  - 14.1.1.1. Business Overview
  - 14.1.1.2. Company Snapshot
  - 14.1.1.3. Products & Services
  - 14.1.1.4. Financials (As Per Availability)
  - 14.1.1.5. Key Market Focus & Geographical Presence
  - 14.1.1.6. Recent Developments
  - 14.1.1.7. Key Management Personnel
- 14.1.2. Faber-Castell Aktiengesellschaft
- 14.1.3. Hartem
- 14.1.4. Staedtler SE
- 14.1.5. Crayola, LLC
- 14.1.6. Dover Publications
- 14.1.7. Sitaram Stationers
- 14.1.8. Fox Chapel Publishing Co., Inc.
- 14.1.9. Photobook Worldwide
- 14.1.10. Arteza LLC