PUBLISHER: The Business Research Company | PRODUCT CODE: 1872794
PUBLISHER: The Business Research Company | PRODUCT CODE: 1872794
Automotive transparent organic light-emitting diode OLED is a display technology that produces light from organic materials, delivering bright and high-contrast visuals. Its partial transparency enables drivers to view information without blocking their sight. OLED displays are energy efficient and provide flexible design possibilities. They are applied in vehicles to offer advanced, customizable, and visually appealing interfaces.
The primary product types of automotive transparent organic light-emitting diode OLED are display panels and lighting panels. Display panels integrated into vehicles emit light individually without a backlight and allow visibility through them, enabling both information display and transparency for innovative automotive interior and windshield uses. These are applied across various vehicle types, including passenger vehicles, commercial vehicles, and electric vehicles. Their uses include head-up displays, instrument clusters, infotainment systems, interior lighting, exterior lighting, and other functions. Sales generally occur through channels such as original equipment manufacturers OEMs and aftermarket.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid rise in U.S. tariffs and the subsequent trade frictions in spring 2025 are having a major impact on the electrical and electronics sector, with semiconductors, display panels, and rare-earth metals (essential for batteries and motors) subject to steep duties. Consumer electronics brands face profit erosion, as competitive markets limit their ability to pass costs to buyers. Industrial electronics manufacturers, meanwhile, grapple with delayed projects due to shortages of tariff-impacted components like printed circuit boards. Companies are responding by relocating assembly to tariff-exempt countries, increasing inventory buffers, and redesigning products to reduce dependency on restricted materials.
The automotive transparent organic light-emitting diode (OLED) market research report is one of a series of new reports from The Business Research Company that provides automotive transparent organic light-emitting diode (OLED) market statistics, including automotive transparent organic light-emitting diode (OLED) industry global market size, regional shares, competitors with a automotive transparent organic light-emitting diode (OLED) market share, detailed automotive transparent organic light-emitting diode (OLED) market segments, market trends and opportunities, and any further data you may need to thrive in the automotive transparent organic light-emitting diode (OLED) industry. This automotive transparent organic light-emitting diode (OLED) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The automotive transparent organic light-emitting diode (OLED) market size has grown exponentially in recent years. It will grow from $0.41 billion in 2024 to $0.52 billion in 2025 at a compound annual growth rate (CAGR) of 26.5%. The growth during the historic period is attributed to rising consumer demand for premium vehicles, increased integration of digital cockpits, greater focus on infotainment systems, heightened automotive safety requirements, and the growing popularity of electric vehicles.
The automotive transparent organic light-emitting diode (OLED) market size is expected to see exponential growth in the next few years. It will grow to $1.32 billion in 2029 at a compound annual growth rate (CAGR) of 26.2%. The growth in the forecast period is attributed to increasing adoption of connected and autonomous vehicles, rising demand for flexible and curved displays, growing consumer preference for personalized in-car experiences, expanding adoption of smart interior lighting solutions, and the increasing significance of human-machine interfaces. Major trends in the forecast period include the development of next-generation automotive head-up displays, advancements in color accuracy and contrast levels, innovations in design flexibility to support curved and 3D displays, progress in hybrid display models, and the creation of cost-effective manufacturing processes.
The growing adoption of electric and autonomous vehicles is expected to drive the growth of the automotive transparent organic light-emitting diode OLED market in the coming years. Electric and autonomous vehicles are automobiles powered by electricity and equipped with advanced systems that allow them to operate with minimal or no human intervention. The increase in electric and autonomous vehicles is fueled by the need for environmental sustainability, as they help reduce carbon emissions, air pollution, and reliance on fossil fuels. Automotive transparent organic light-emitting diode OLED supports electric and autonomous vehicles by providing high-clarity, interactive, and seamlessly integrated displays that improve driver assistance, infotainment, and real-time vehicle information without obstructing visibility. For example, in February 2024, according to the U.S. Department of Energy, a comparison of monthly EV sales over the past three years shows significant year-over-year growth for each month. Peak monthly sales reached about 50,000 vehicles in 2021, rose to around 80,000 in 2022, and exceeded 100,000 in 2023. Furthermore, in August 2022, according to the Insurance Institute for Highway Safety, a U.S.-based non-profit organization, it is projected that the number of self-driving vehicles on U.S. roads will reach 3.5 million by 2025 and 4.5 million by 2030. Therefore, the rising adoption of electric and autonomous vehicles is driving the growth of the automotive transparent organic light-emitting diode OLED market.
Key players in the automotive transparent organic light-emitting diode OLED market are focusing on developing innovative solutions, such as flexible and curved organic light-emitting diode panels, to enhance vehicle interior design and improve driver information visibility. Flexible and curved organic light-emitting diode OLED panels are display panels that can bend or curve without damage, allowing seamless integration into unconventional surfaces such as dashboards, door panels, and other curved interior areas. For instance, in February 2024, Gauzy Ltd., an Israel-based technology company, partnered with LG Electronics Inc., a South Korea-based consumer electronics corporation, to develop transparent organic light-emitting diode T-OLED display technology using Gauzy's patented suspended particle device SPD technology. The collaboration aims to bring SPD-based T-OLED displays to the market, with potential applications in aerospace, rail, automotive, marine, and consumer products. By combining LG's expertise in T-OLEDs and electronics with Gauzy's advanced material science, the partnership aims to deliver innovative transparent display solutions offering high contrast, flexibility, and enhanced user experiences across various environments.
In April 2024, AUO Corporation, a Taiwan-based technology company, acquired Behr-Hella Thermocontrol GmbH for $0.648 billion. Through this acquisition, AUO Corporation aims to transform into a leading smart mobility solutions provider by integrating advanced display technologies with BHTC's expertise in automotive human-machine interfaces and climate control systems. Behr-Hella Thermocontrol GmbH is a Germany-based company specializing in automotive transparent organic light-emitting diode OLED displays.
Major players in the automotive transparent organic light-emitting diode (OLED) market are Samsung Electronics Co. Ltd., Panasonic Corporation, Continental AG, AU Optronics Corporation, Beijing Oriental Electronics Technology Group Co. Ltd., LG Display Co. Ltd., Konica Minolta Inc., Japan Display Inc., Planar Systems Inc., Visionox Technology Inc., Gauzy Ltd., Faytech Technology Co. Ltd., Leyard Optoelectronic Co. Ltd., WiseChip Semiconductor Inc., Pro Display Ltd., Crystal Display Solutions Ltd., Tianma Microelectronics Co. Ltd., DisplayMan Co. Ltd., EverDisplay Optronics Inc., and Panox Display Co. Ltd.
Asia-Pacific was the largest region in the automotive transparent organic light-emitting diode (OLED) market in 2024. The regions covered in automotive transparent organic light-emitting diode (OLED) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the automotive transparent organic light-emitting diode (OLED) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The automotive transparent organic light-emitting diode (OLED) market consists of revenues earned by entities by providing services such as design and integration services, aftermarket installation and customization, research and development services, maintenance, repair, and support services, and interior ambient and accent lighting solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. The automotive transparent organic light-emitting diode (OLED) market also includes sales of transparent displays, smart head-up displays, interior ambient lighting panels, transparent instrument clusters, and exterior lighting elements. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Automotive Transparent Organic Light-Emitting Diode (OLED) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on automotive transparent organic light-emitting diode (oled) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for automotive transparent organic light-emitting diode (oled) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automotive transparent organic light-emitting diode (oled) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.