Smart Toys Global Market Report 2026

Smart toys are advanced and intelligent playthings designed to behave according to predetermined patterns while also adapting their behavior in response to external stimuli. These toys are equipped to configure and connect to the Internet through wireless networks like Wi-Fi or Bluetooth technology.

The primary types of smart toys include robots, interactive games, and educational robots. Robot toys encompass products with built-in motors that allow them to interact intelligently with their environment. These robotic toys offer numerous educational opportunities for children. A robot toy is essentially a machine capable of independently performing various tasks, with some even showcasing distinct personalities. Technologies such as Wi-Fi, Bluetooth, NFC, and RFID are commonly employed, and these toys are distributed through various channels, including online markets, specialty stores, and toy shops. Different interfacing devices include smartphone-connected toys, tablet-connected toys, console-connected toys, and app-connected drones. Smart toys cater to a wide range of age groups, including toddlers, preschoolers, school-age children, and adolescents.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the smart toys market by increasing costs of imported semiconductors, sensors, wireless modules, batteries, and plastic components used in connected toy products. Asia-Pacific manufacturing hubs are most affected due to export dependency, while North America and Europe face higher retail prices and supply constraints. These tariffs are increasing production costs and affecting seasonal demand cycles. However, they are also driving regional assembly, diversification of component sourcing, and investment in local toy manufacturing to reduce long-term tariff exposure.

The smart toys market research report is one of a series of new reports from The Business Research Company that provides smart toys market statistics, including smart toys industry global market size, regional shares, competitors with a smart toys market share, detailed smart toys market segments, market trends and opportunities, and any further data you may need to thrive in the smart toys industry. This smart toys market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The smart toys market size has grown exponentially in recent years. It will grow from $25.02 billion in 2025 to $30.51 billion in 2026 at a compound annual growth rate (CAGR) of 21.9%. The growth in the historic period can be attributed to growth in digital-native child demographics, increased spending on educational toys, early adoption of connected play devices, expansion of mobile application ecosystems, rising parental focus on learning outcomes.

The smart toys market size is expected to see exponential growth in the next few years. It will grow to $66.9 billion in 2030 at a compound annual growth rate (CAGR) of 21.7%. The growth in the forecast period can be attributed to growing demand for ai-driven personalized play experiences, increasing integration with augmented reality platforms, expansion of smart toys in remote learning, rising focus on data-driven child engagement, continuous innovation in interactive toy design. Major trends in the forecast period include increasing adoption of connected interactive toys, rising demand for educational smart toys, growing integration of voice and gesture recognition, expansion of app-enabled toy ecosystems, enhanced focus on child engagement and learning.

The growing awareness of technology-led education in the smart toys sector is expected to drive the market's growth in the forecast period. Technology-led education involves integrating instructional technology into school learning environments, making learning more engaging and helping children absorb knowledge more effectively. The educational benefits of such toys have encouraged companies to incorporate advanced e-learning technologies, including sophisticated voice recognition features and hardware sensors, making products more intelligent, interactive, and dynamic. E-learning represents a significant innovation within the smart toys industry. For example, in May 2024, the National Center for Education Statistics, a U.S.-based government agency, reported that 87% of public schools offered tutoring during the 2023-24 school year, with 47% providing two or more types. Specifically, 46% offered high-dosage tutoring, 66% standard tutoring, 24% self-paced tutoring, and 13% on-demand online tutoring. Consequently, the rise of technology-led education is supporting the growth of the smart toys market.

Key players in the smart toys market are focusing on developing technologically advanced products, including artificial intelligence companions, to expand their customer base, drive more sales, and increase revenue. Artificial intelligence companions, which are virtual or digital entities utilizing artificial intelligence, engage and assist users in various tasks and interactions. For example, Toymint, a Canada-based provider of toys, introduced TeddyGPT in April 2023. TeddyGPT is an AI teddy chat that offers an interactive, engaging, and educational experience for children and families. Developed by OpenAI, TeddyGPT combines the charm of a traditional teddy bear with advanced AI features, fostering interactive experiences that encourage communication, companionship, and learning beyond the capabilities of ordinary toys.

In January 2024, Smart Toys and Games, a US-based manufacturer of educational and interactive toys designed to promote learning through play, acquired Jigsaw Puzzles for an undisclosed amount. Through this acquisition, Smart Toys and Games aims to expand its product portfolio, strengthen its market presence in the UK, and utilize local manufacturing capabilities to improve efficiency and drive innovation. Jigsaw Puzzles, an England-based company, specializes in producing a wide range of high-quality jigsaw puzzles for puzzle enthusiasts.

Major companies operating in the smart toys market are The Lego Group, Mattel Inc., Hasbro Inc., WowWee Group Limited, Anki Inc., Sphero Inc., LittleBits Electronics Inc., UBTECH Robotics Inc., Ozobot Inc., Miko Emotix, Fisher-Price Inc., LeapFrog Enterprises Inc., Tomy Company Ltd., DJI Technology Co. Ltd., Wonder Workshop Inc., Innovation First International Inc., Yuneec International Co. Ltd., Spin Master Corp., Bluebee Pals, CogniToys, Tinkerbots Games Ltd., Modular Robotics, Pai Technology Ltd., Makeblock

North America was the largest region in the smart toys market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the smart toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the smart toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The smart toys market consists of sales of intelligent toys, connected toys, gaming toys, construction toys, and creative toys.Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Smart Toys Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses smart toys market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for smart toys ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The smart toys market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Technology: Wi-Fi; Bluetooth; Other Technologies
• 2) By Distribution Channel: Online Market; Specialty Stores; Toy Shops
• 3) By Type: Robots; Interactive Games; Educational Robots
• 4) By Interfacing Device: Smartphone-Connected Toys; Tablet-Connected Toys; Console-Connected Toys; App-Connected Drones
• 5) By End User: Toddlers; Pre-Schoolers; School-Going; Stripling
• Subsegments:
• 1) By Wi-Fi: Wi-Fi-Enabled Interactive Toys; Smart Learning Toys With Cloud Connectivity; Remote-Controlled Wi-Fi Toys
• 2) By Bluetooth: Bluetooth-Enabled Educational Toys; Smart Plush Toys With Bluetooth Connectivity; Interactive Games With Bluetooth Features
• 3) By Other Technologies: Near Field Communication (NFC)-Enabled Toys For Instant Interaction; Radio-Frequency Identification (RFID)-Tagged Toys For Tracking And Identification; Smart Cards And Accessories With Near Field Communication (NFC) Or Radio-Frequency Identification (RFID) Features
• Companies Mentioned: The Lego Group; Mattel Inc.; Hasbro Inc.; WowWee Group Limited; Anki Inc.; Sphero Inc.; LittleBits Electronics Inc.; UBTECH Robotics Inc.; Ozobot Inc.; Miko Emotix; Fisher-Price Inc.; LeapFrog Enterprises Inc.; Tomy Company Ltd.; DJI Technology Co. Ltd.; Wonder Workshop Inc.; Innovation First International Inc.; Yuneec International Co. Ltd.; Spin Master Corp.; Bluebee Pals; CogniToys; Tinkerbots Games Ltd.; Modular Robotics; Pai Technology Ltd.; Makeblock
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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