Customized Travel Global Market Report 2026

Customized travel involves creating personalized itineraries that align with individual preferences, enabling travelers to select specific destinations, activities, and accommodations. This approach provides a unique and flexible experience, catering to personal interests and offering more freedom compared to traditional package tours.

The primary categories of travelers who engage in customized travel include luxury travelers, adventure seekers, cultural aficionados, families, and solo travelers. Luxury travelers are those who desire exclusive, high-end, and tailored travel experiences, often marked by premium accommodations, personalized services, and distinctive, indulgent activities. These trips can vary in length, encompassing short getaways (up to 7 days) and longer vacations (ranging from 7 to 15 days or more), focusing on various experiences such as special interest tours, wellness retreats, and educational journeys.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are indirectly impacting the customized travel market by increasing costs across airline operations, hospitality supply chains, transport services, and imported tourism infrastructure equipment. Regions heavily dependent on international travel flows, such as Europe, Southeast Asia, and island economies, are more affected due to higher operational and service delivery costs passed on to travelers. These cost pressures can influence pricing of customized itineraries and reduce discretionary travel spending. However, tariffs are also encouraging localized sourcing, domestic tourism promotion, and development of region-specific customized travel offerings that reduce dependency on cross-border supply chains.

The customized travel market research report is one of a series of new reports from The Business Research Company that provides customized travel market statistics, including customized travel industry global market size, regional shares, competitors with a customized travel market share, detailed customized travel market segments, market trends and opportunities, and any further data you may need to thrive in the customized travel industry. This customized travel market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The customized travel market size has grown rapidly in recent years. It will grow from $129.27 billion in 2025 to $142.38 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to growth in global tourism activity, rising disposable income among travelers, increasing demand for personalized experiences, expansion of online travel platforms, growth of niche travel segments.

The customized travel market size is expected to see rapid growth in the next few years. It will grow to $208.5 billion in 2030 at a compound annual growth rate (CAGR) of 10.0%. The growth in the forecast period can be attributed to increasing adoption of digital travel assistants, rising demand for sustainable travel experiences, expansion of experiential and wellness tourism, growing use of immersive travel planning tools, increasing cross-border travel demand. Major trends in the forecast period include increasing adoption of ai-driven itinerary planning, rising demand for experience-based travel packages, growing preference for flexible booking models, expansion of sustainable and responsible tourism options, enhanced use of digital travel platforms.

The growing number of millennial travelers is expected to drive the expansion of the customized travel market in the future. Millennials, born approximately between 1981 and 1996, are currently in their mid-20s to early 40s. This group prioritizes experiences over material possessions, seeking immersive, authentic, and adventure-filled travel opportunities, such as cultural exploration and unique local activities. Customized travel services cater to their interests and preferences, enhancing convenience and satisfaction while aligning with their values. For example, in October 2023, American Express published the Amex Trendex report, revealing that 72% of Millennial and Gen-Z respondents would prefer to spend money on a holiday trip with friends or family rather than on gifts. This trend underscores how the rise of millennial travelers is boosting the customized travel market.

Companies in the customized travel sector are increasingly adopting innovative solutions, including artificial intelligence (AI)-powered platforms for trip planning, to enhance traveler experiences and simplify the planning process. An AI-powered platform analyzes user preferences, past behaviors, and real-time data to create personalized travel itineraries. For instance, in August 2024, Thomas Cook India launched such a platform to transform the holiday planning experience. Developed in collaboration with SOTC Travel, this tool allows users to plan customized vacations in under ten minutes, a significant improvement from the traditional process that often took 48 to 72 hours due to the need to coordinate with multiple suppliers for flights, accommodations, and activities. By utilizing AI, the platform offers personalized recommendations, saving users time and money while enabling them to create tailored itineraries quickly.

In September 2024, Yatra Online, an India-based travel agency, acquired Globe All India Services Limited for $15.29 million. This acquisition aims to increase Yatra's corporate client base by 40%, enhance its MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities, and accelerate its transition towards B2B services. Globe Travels' annual GMV (Gross Merchandise Value) will help Yatra's B2B GMV exceed 50% of its total GMV. Globe All India Services Limited is known for providing domestic and international travel packages, along with customized travel solutions.

Major companies operating in the customized travel market are Expedia Group Inc, Airbnb Inc, Cox and Kings Limited, TripAdvisor Inc, Abercrombie and Kent Group of Companies S.A, Insight Vacations Inc, Sonder Holdings Inc, G Adventures Inc, Viator Inc, Backroads Inc, MakeMyTrip Limited, Travel Leaders Group LLC, GetYourGuide AG, Luxury Escapes Travel Pty Ltd., TCS World Travel Inc, VBT Bicycling Vacations, Scott Dunn Travel Limited, Black Tomato Group Inc, Railbookers Group, Klook Travel Technology Limited, Zicasso Inc, Classic Journeys LLC, Salt and Wind Travel LLC, Customized Journeys LLC, Asia Transpacific Journeys Inc, Trafalgar Tours International Limited, Heritage Tours Private Travel LLC, Rustik Travel Ventures Private Limited

Asia-Pacific was the largest region in the customized travel market in 2025. The regions covered in the customized travel market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the customized travel market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customized travel market includes revenues earned by entities by providing services, such as personalized travel planning services, tailored itineraries, customized transportation options, bespoke accommodations, and concierge services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customized Travel Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses customized travel market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for customized travel ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customized travel market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Traveler Type: Luxury Travelers; Adventure Travelers; Cultural Enthusiasts; Family Travelers; Solo Travelers
• 2) By Trip Duration: Short Breaks (Within 7 Days); Extended Vacations (Above 15 Days)
• 3) By Trip Focus: Special Interest Tours; Wellness Retreats; Educational Travel
• Subsegments:
• 1) By Luxury Travelers: High-End Vacation Packages; Private Yacht And Jet Charters; Exclusive Access Experiences
• 2) By Adventure Travelers: Extreme Sports; Wildlife Safaris; Trekking And Hiking Expeditions
• 3) By Cultural Enthusiasts: Historical Tours; Culinary Experiences; Art And Museum Tours
• 4) By Family Travelers: Family-Friendly Vacation Packages; Educational Tours; Theme Park Packages
• 5) By Solo Travelers: Personalized Solo Travel Packages; Solo Adventure And Exploration Trips; Wellness And Retreats for Solo Travelers; Volunteer And Gap Year Programs; Solo-Friendly Group Tours
• Companies Mentioned: Expedia Group Inc; Airbnb Inc; Cox and Kings Limited; TripAdvisor Inc; Abercrombie and Kent Group of Companies S.A; Insight Vacations Inc; Sonder Holdings Inc; G Adventures Inc; Viator Inc; Backroads Inc; MakeMyTrip Limited; Travel Leaders Group LLC; GetYourGuide AG; Luxury Escapes Travel Pty Ltd.; TCS World Travel Inc; VBT Bicycling Vacations; Scott Dunn Travel Limited; Black Tomato Group Inc; Railbookers Group; Klook Travel Technology Limited; Zicasso Inc; Classic Journeys LLC; Salt and Wind Travel LLC; Customized Journeys LLC; Asia Transpacific Journeys Inc; Trafalgar Tours International Limited; Heritage Tours Private Travel LLC; Rustik Travel Ventures Private Limited
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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