PUBLISHER: The Business Research Company | PRODUCT CODE: 1942717
PUBLISHER: The Business Research Company | PRODUCT CODE: 1942717
Dietary supplements in an age of personalized nutrition refer to the advancing method of creating and providing vitamins, minerals, and other health-enhancing substances tailored to an individual's genetic makeup, medical conditions, daily habits, and specific nutrient gaps. The primary objective is to enhance health outcomes by moving beyond generic, one-size-fits-all approaches toward more accurate and personalized nutritional interventions.
The main product types in the dietary supplements in an age of personalized nutrition include vitamins, minerals, amino acids, herbal and botanical products, and other categories. Vitamins are essential organic substances required in small quantities for proper bodily functions. The supporting technologies comprise mobile apps, wearable gadgets, and health tracking software, with supplements offered in different forms such as capsules, powders, liquids, soft gels, and more. These products are applied across various areas including general wellness, athletic nutrition, immune health, skincare, and others, targeting user groups such as children, adults, and older individuals.
Tariffs are influencing the dietary supplements in an age of personalized nutrition market by increasing costs of imported vitamins, botanical extracts, amino acids, encapsulation materials, and digital health hardware components. Manufacturers in North America and Europe are particularly affected due to reliance on global ingredient sourcing, while Asia-Pacific faces cost pressures on nutraceutical exports. These tariffs are contributing to higher product pricing and supply chain complexity. However, they are also encouraging domestic ingredient production, regional sourcing partnerships, and innovation in locally developed personalized nutrition solutions.
The dietary supplements in an age of personalized nutrition market research report is one of a series of new reports from The Business Research Company that provides dietary supplements in an age of personalized nutrition market statistics, including dietary supplements in an age of personalized nutrition industry global market size, regional shares, competitors with a dietary supplements in an age of personalized nutrition market share, detailed dietary supplements in an age of personalized nutrition market segments, market trends and opportunities, and any further data you may need to thrive in the dietary supplements in an age of personalized nutrition industry. This dietary supplements in an age of personalized nutrition market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The dietary supplements in an age of personalized nutrition market size has grown rapidly in recent years. It will grow from $97.46 billion in 2025 to $107.7 billion in 2026 at a compound annual growth rate (CAGR) of 10.5%. The growth in the historic period can be attributed to growing consumer interest in preventive healthcare, expansion of dietary supplement consumption, increased awareness of nutritional deficiencies, availability of advanced nutrigenomic research, growth of e-commerce supplement distribution.
The dietary supplements in an age of personalized nutrition market size is expected to see rapid growth in the next few years. It will grow to $160.25 billion in 2030 at a compound annual growth rate (CAGR) of 10.4%. The growth in the forecast period can be attributed to increasing adoption of personalized healthcare solutions, rising integration of ai-driven nutrition analytics, expansion of subscription-based supplement models, growing demand for precision wellness products, increasing regulatory clarity for personalized nutrition. Major trends in the forecast period include increasing use of genetic-based supplement formulations, rising adoption of digital nutrition platforms, growing integration of wearables with supplement programs, expansion of personalized vitamin and mineral blends, enhanced focus on data-driven nutrition planning.
The growing prevalence of chronic diseases is expected to propel the growth of the dietary supplements in an age of personalized nutrition market going forward. Chronic diseases refer to long-term medical conditions that typically progress slowly and require ongoing management. It includes conditions such as diabetes, heart disease, hypertension, arthritis, chronic respiratory diseases, cancer, and obesity. The increasing prevalence of chronic diseases is due to lifestyle changes, particularly poor diet and lack of physical activity, which contribute to long-term health complications. Dietary supplements in an age of personalized nutrition support chronic disease management by offering tailored nutrient solutions based on individual health profiles. They address specific deficiencies and promote targeted wellness, enhancing overall health outcomes and reducing disease-related complications. For instance, in June 2024, according to the National Health Service, a UK-based government healthcare system, pre-diabetes cases in England rose by 549,000 (18%), from 3,065,825 in 2022 to 3,615,330 in 2023. Additionally, among those under 40, cases increased by 25%, from 173,166 to 216,440. Therefore, the growing prevalence of chronic disease is driving the growth of the dietary supplements in an age of personalized nutrition market.
Leading companies in the dietary supplements in an age of personalized nutrition market are concentrating on innovative developments, such as customized vitamin assessments, to offer consumers tailored health solutions that meet individual nutritional requirements, enhance wellness outcomes, and support proactive health management. A customized vitamin assessment involves a personalized analysis of an individual's unique nutritional needs, lifestyle factors, and health objectives to recommend the most appropriate vitamin and supplement plan. For example, in November 2024, Persona Nutrition, a U.S.-based personalized nutrition provider, introduced a white label service designed to help brands deliver customized supplement solutions, strengthen customer engagement, and optimize subscription management. This cutting-edge offering incorporates customized vitamin assessments, enabling businesses to deliver more personalized experiences, increase customer loyalty, and scale effectively in the growing personalized nutrition market. The white label platform is highly flexible, allowing seamless customization to address a wide range of health needs by utilizing tailored vitamin assessments to generate accurate supplement recommendations and boost consumer engagement.
In November 2023, Viome Life Sciences Inc., a biotechnology and wellness company based in the United States, acquired Naring Health Inc. for an undisclosed sum. This acquisition is intended to bolster Viome Life Sciences' personalized health solutions and reinforce its presence in the digital health and wellness sector. The move further solidifies Viome's leadership in delivering customized healthcare solutions powered by advanced biological science. Naring Health Inc. is a U.S.-based digital health company specializing in personalized dietary supplements through data-driven nutritional approaches.
Major companies operating in the dietary supplements in an age of personalized nutrition market are Amway Corporation, Athletic Greens, Niagen Bioscience, Darwin AG, Viome Life Sciences Inc., Harbin Pharmaceutical Group Co. Ltd., DNALYSIS Biotechnology, Panaceutics Nutrition, Segterra Inc., GenoPalate Inc., Bioniq Health-Tech Solutions Ltd., Vous Vitamin LLC, Nourished, NutriStyle Inc., Vitable, Quantbiome Inc., Elo Health, Cuure, Care/of, Persona Nutrition, Rootine, InsideTracker, HUM Nutrition, Thorne HealthTech, Nestle Health Science
North America was the largest region in the dietary supplements in an age of personalized nutrition market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the dietary supplements in an age of personalized nutrition market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the dietary supplements in an age of personalized nutrition market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The dietary supplements in an age of personalized nutrition market consist of revenues earned by entities by providing services such as personalized health assessments, customized supplement formulation, subscription-based supplement delivery, digital health tracking, and personalized diet and lifestyle recommendations. The market value includes the value of related goods sold by the service provider or included within the service offering. The dietary supplements in an age of personalized nutrition market also include sales of probiotics, omega fatty acids, enzymes, collagen supplements, and other tailored nutritional products designed to meet individual health needs. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Dietary Supplements In An Age Of Personalized Nutrition Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses dietary supplements in an age of personalized nutrition market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for dietary supplements in an age of personalized nutrition ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The dietary supplements in an age of personalized nutrition market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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