PUBLISHER: The Business Research Company | PRODUCT CODE: 1966421
PUBLISHER: The Business Research Company | PRODUCT CODE: 1966421
Point-of-use (POU) water treatment systems involve the installation of a water treatment device on a single faucet to eliminate contaminants in drinking water. This approach is commonly used in households to enhance water quality, and it is also employed by private well owners or public water suppliers to meet drinking water quality standards.
The primary product types of POU water treatment systems include under-the-counter filters, countertop filters, pitcher filters, faucet-mounted filters, and others. In terms of technology, the market is segmented into various systems such as reverse osmosis, ultrafiltration, distillation, disinfection methods like chlorination and UV radiation, filtration methods including activated carbon filters and mechanical filters, as well as bio-sand filters and ozonation. The market is further categorized by application into residential and non-residential segments.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
Tariffs are impacting the point-of-use water treatment systems market by increasing costs of imported filter cartridges, membranes, plastic housings, UV components, and electronic sensors. Residential users in North America and Europe are most affected due to dependence on imported filtration technologies, while Asia-Pacific faces higher costs for export-oriented device manufacturing. These tariffs are increasing retail prices and affecting replacement cycles. However, they are also encouraging localized manufacturing, regional sourcing of filter materials, and development of cost-effective POU filtration solutions.
The point-of-use water treatment systems market research report is one of a series of new reports from The Business Research Company that provides point-of-use water treatment systems market statistics, including point-of-use water treatment systems industry global market size, regional shares, competitors with a point-of-use water treatment systems market share, detailed point-of-use water treatment systems market segments, market trends and opportunities, and any further data you may need to thrive in the point-of-use water treatment systems industry. This point-of-use water treatment systems market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The point-of-use water treatment systems market size has grown strongly in recent years. It will grow from $22.53 billion in 2025 to $24.59 billion in 2026 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increasing household awareness of water quality, reliance on municipal drinking water systems, growth in urban residential populations, availability of affordable filtration products, expansion of retail distribution channels.
The point-of-use water treatment systems market size is expected to see strong growth in the next few years. It will grow to $34.13 billion in 2030 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to increasing demand for safe drinking water, rising adoption of smart and connected filtration devices, expansion of non-residential water purification needs, growing focus on convenience-based water treatment, increasing innovation in filtration materials. Major trends in the forecast period include increasing adoption of compact faucet-mounted filters, rising demand for advanced pitcher filtration systems, growing use of under-the-counter purification units, expansion of portable water filtration devices, enhanced focus on point-level contaminant removal.
The rising incidence of water pollution is expected to drive the growth of the point-of-use water treatment market in the coming years. Water pollution refers to the contamination of water bodies-including rivers, lakes, groundwater, and drinking water sources-by harmful substances such as untreated sewage and industrial waste, resulting in environmental degradation and public health risks. The increase in water pollution incidents is driven by aging infrastructure, industrial discharges, and inadequate wastewater management in many regions. Point-of-use water treatment systems help address these challenges by providing on-site purification solutions, ensuring households and communities have access to safe and clean drinking water. For instance, in August 2025, according to the Environment Agency, a UK-based government department, the total number of pollution incidents from sewerage and water supply assets in 2024 rose by 29% compared to 2023, a level deemed unacceptable. Therefore, the growing prevalence of water pollution incidents is fueling the expansion of the point-of-use water treatment market.
Major companies in the point-of-use water treatment systems market are developing advanced products such as PES In-Out Ultrafiltration (UF) membranes to enhance water purification and ensure consumer safety. PES In-Out Ultrafiltration (UF) membranes are a type of ultrafiltration membrane made from Polyethersulfone (PES), a polymer recognized for its chemical stability, mechanical strength, and thermal resistance. For example, in March 2023, DuPont de Nemours, Inc., a US-based chemical company, introduced Multibore PRO. This next-generation multi-capillary PES In-Out Ultrafiltration (UF) membrane represents a significant advancement in membrane technology, featuring a unique 19-capillary geometry that improves both performance and sustainability in water treatment applications. The innovative design provides a higher surface area within a single fiber, allowing customers to minimize the number of modules needed for water purification systems.
In November 2024, A. O. Smith Corporation, a US-based water technology company, acquired the Pureit business from Hindustan Unilever Limited for $0.120 million. Through this acquisition, A. O. Smith aims to strengthen its point-of-use water treatment portfolio by broadening its range of residential water purification solutions and enhancing its presence in key emerging markets, particularly in South Asia. Hindustan Unilever Limited is an India-based company that provides point-of-use (POU) water treatment systems.
Major companies operating in the point-of-use water treatment systems market are Honeywell International Inc., Pentair plc, Panasonic Corporation, Eureka Forbes Limited, BWT Aktiengesellschaft, A. O. Smith Corporation, LG Electronics Inc., Kent RO Systems Ltd., Instapure Brands Inc., Helen of Troy Limited, Koninklijke Philips N. V., 3M Company, Amway Corp., Brita LP, Calgon Carbon Corporation, Coway Co. Ltd., Culligan International Company, Danaher Corporation, EcoWater Systems LLC, General Electric Company, Katadyn Group, Watts Water Technologies Inc., Aquasana Inc., Everpure LLC, Kinetico Incorporated, Enviro Water Solutions Inc., Pure & Secure LLC
Asia-Pacific was the largest region in the point-of-use water treatment systems market in 2025.Asia-Pacific is expected to be the fastest-growing region in the point-of-use water treatment systems market share during the forecast period. The regions covered in the point-of-use water treatment systems market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the point-of-use water treatment systems market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The point-of-use water treatment systems market includes revenues earned by entities by providing services such as reverse osmosis systems, ultrafiltration systems, distillation systems, disinfection methods, filtration methods, and ion exchange. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Point-of-Use Water Treatment Systems Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses point-of-use water treatment systems market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for point-of-use water treatment systems ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The point-of-use water treatment systems market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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