PUBLISHER: The Business Research Company | PRODUCT CODE: 1976002
PUBLISHER: The Business Research Company | PRODUCT CODE: 1976002
Marketing automation involves using technology to automate repetitive marketing processes. It can save time for marketers, especially in tasks such as lead follow-up and guiding potential clients through the sales funnel. Marketing automation software is often integrated with Customer Relationship Management (CRM) and Customer Data Platform (CDP) software to identify potential customers and automate lead nurturing.
Marketing automation offers deployment modes in cloud-based and on-premise options. On-premise solutions connect existing systems to marketing, logistics, and other channels, ideal for businesses with in-house IT teams, handling sensitive data, or under regulatory obligations. The software is used by both large enterprises and small and medium-sized enterprises (SMEs) in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management, and more. End users include BFSI, retail, healthcare, telecom and IT, discrete manufacturing, government and education, and others.
Tariffs have had a moderate impact on the marketing automation market by increasing costs associated with cloud infrastructure, data storage, and supporting IT hardware. North America and Europe have seen pricing adjustments as vendors account for higher operational and infrastructure expenses. Small and medium-sized enterprises are more sensitive to rising subscription costs passed on by solution providers. At the same time, tariffs are encouraging cloud-native deployments, regional data hosting, and software-led innovation, supporting sustained adoption across industries.
The marketing automation market research report is one of a series of new reports from The Business Research Company that provides marketing automation market statistics, including marketing automation industry global market size, regional shares, competitors with a marketing automation market share, detailed marketing automation market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation industry. This marketing automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The marketing automation market size has grown strongly in recent years. It will grow from $7.39 billion in 2025 to $8.08 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to growth of digital marketing channels, need for lead management efficiency, expansion of crm adoption, demand for measurable marketing roi, rise of email marketing.
The marketing automation market size is expected to see strong growth in the next few years. It will grow to $11.06 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to ai-powered customer insights, automation of customer engagement, real-time campaign optimization, data-driven personalization, integration with sales platforms. Major trends in the forecast period include personalized campaign automation, ai-driven lead scoring, omnichannel marketing management, customer journey analytics, crm and cdp integration.
The rapid expansion of the e-commerce industry is anticipated to drive growth in the marketing automation market in the coming years. The e-commerce industry, which encompasses the buying and selling of goods and services online, benefits significantly from marketing automation. This involves utilizing automated tools and workflows to streamline and optimize marketing processes, including email campaigns, personalized product recommendations, and customer segmentation, all aimed at enhancing customer engagement and boosting sales. For instance, in May 2024, the Census Bureau, a US-based government agency, reported that e-commerce sales in the first quarter of 2024 grew by 8.5% compared to the same period in 2023, accounting for 15.6% of total retail sales, which saw a year-over-year increase of 2.8%. Thus, the expanding e-commerce industry is propelling the growth of the marketing automation market.
Major companies operating in the marketing automation market are focused on developing advanced marketing automation applications to streamline marketing processes, enable personalized customer engagement, and provide actionable insights through data analysis. Marketing automation applications refer to software tools and platforms designed to automate, streamline, and measure marketing tasks and workflows. For instance, in May 2024, B2B-Squared, a US-based company, launched Flywheel B2B Marketing Automation. The platform automates marketing actions based on customer behaviors such as adding items to a cart or responding to email promotions, allowing for timely and relevant communications. The platform enables businesses to monitor campaign effectiveness and make data-driven decisions to enhance marketing ROI. Flywheel B2B provides actionable insights and predictive analytics that allow businesses to adapt their strategies based on current market trends and customer behaviors.
In April 2025, ActiveCampaign, a US-based marketing-technology company, acquired Hilos for an undisclosed amount. With this acquisition, ActiveCampaign aimed to strengthen its WhatsApp messaging automation capabilities and broaden its geographies in Latin America. Hilos is a Mexico-City-based marketing-automation company that specializes in WhatsApp-centric messaging workflows and multi-channel conversational campaigns.
Major companies operating in the marketing automation market are Salesforce.com Inc.; Adobe Inc.; HubSpot Inc.; ActiveCampaign Inc.; Keap Inc.; Act-On Software Inc.; SharpSpring Inc.; Infusionsoft Inc.; Ontraport Inc.; Autopilot HQ Inc.; Greenrope Inc.; eTrigue Corporation; Prospect.io; Sendinblue SAS; Insidesales.com Inc.; Marketo Inc.; Mailchimp; Oracle Eloqua; Zoho CRM; Pipedrive
North America was the largest region in the marketing automation market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the marketing automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The marketing automation market includes revenues earned by entities by providing marketing automation services such as collecting real-time data, audience segmentation, event management, lead generation, and content creation to reduce the amount of manual labor-intensive work required in marketing camping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Marketing Automation Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses marketing automation market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for marketing automation ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing automation market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
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