Virtual Tourism Global Market Report 2026

Virtual tourism leverages technology to create simulated experiences of real or imagined locations, allowing individuals to explore and interact with these environments without physical presence. It provides a secure and convenient alternative to traditional travel, especially when travel is hazardous or impractical, and helps preserve and promote cultural heritage by creating digital records of historic sites and traditions.

The main types of virtual tourism include 360-degree virtual tours, three-dimensional (3D) virtual tours, and virtual reality (VR) tours. A 360-degree virtual tour enables users to navigate a virtual environment through panoramic images, offering a comprehensive view and allowing exploration as if physically present. These tours are available in various formats, such as cloud-based and web-based, and utilize technologies including 3D scanning and imaging, photogrammetry, computer vision, haptic feedback, and spatial audio. Direct suppliers of virtual tourism include airlines, hotel chains, tour operators, and government bodies. End users of virtual tourism span travelers and tourists, hospitality and accommodation sectors, cultural and historical sites, entertainment and recreation, and educational and training institutions.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the virtual tourism market by increasing costs of imported VR headsets, imaging sensors, motion tracking devices, and advanced computing hardware used for content creation and immersive experiences. Content developers and platform providers in North America and Europe are most affected due to reliance on imported hardware, while Asia-Pacific faces pricing pressure on export-oriented electronics manufacturing. These tariffs are raising production and deployment costs for immersive platforms. However, they are also encouraging regional hardware assembly, local content development ecosystems, and greater use of cloud-based virtual tourism solutions.

The virtual tourism market research report is one of a series of new reports from The Business Research Company that provides virtual tourism market statistics, including virtual tourism industry global market size, regional shares, competitors with a virtual tourism market share, detailed virtual tourism market segments, market trends and opportunities, and any further data you may need to thrive in the virtual tourism industry. This virtual tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The virtual tourism market size has grown rapidly in recent years. It will grow from $14.56 billion in 2025 to $17.15 billion in 2026 at a compound annual growth rate (CAGR) of 17.7%. The growth in the historic period can be attributed to restricted global travel activities, early adoption of virtual museum experiences, growing digitization of cultural landmarks, increased internet penetration, rising use of 360-degree media content.

The virtual tourism market size is expected to see rapid growth in the next few years. It will grow to $32.81 billion in 2030 at a compound annual growth rate (CAGR) of 17.6%. The growth in the forecast period can be attributed to increasing demand for remote travel experiences, expansion of metaverse-based tourism platforms, growing investments in immersive content creation, rising adoption of vr devices, increasing collaboration between tourism boards and tech providers. Major trends in the forecast period include increasing adoption of immersive virtual reality tours, rising use of high-resolution 3d scanning technologies, growing integration of spatial audio and haptic feedback, expansion of cloud-based virtual tourism platforms, enhanced focus on cultural heritage digitization.

The expansion of the real estate industry is projected to drive growth in the virtual tourism market. Real estate industries, encompassing activities such as buying, selling, leasing, and managing residential, commercial, and industrial properties, are experiencing growth due to urbanization, economic development, and favorable investment conditions. Real estate companies are utilizing virtual reality (VR) and augmented reality (AR) technologies to provide immersive property tours, allowing potential buyers and tourists to explore properties globally without physical visits. This innovation enhances virtual tourism by offering detailed, interactive views of luxury properties. For example, in July 2024, the United States Census Bureau reported that in June 2023, the number of privately owned housing units authorized by building permits was 1,493,000, a 3.1% increase from the 1,399,000 units permitted in May 2023. This growth in the real estate sector is expected to drive the virtual tourism market.

Leading companies in the virtual tourism market are developing advanced technology, such as AI-powered three-dimensional (3D) virtual tours, to deliver cost-effective and rapid 3D solutions that transform virtual real estate experiences. AI-powered 3D virtual tours use artificial intelligence to create immersive, realistic digital simulations of real-world locations, allowing users to explore and interact with virtual environments in three dimensions, with adaptive content and personalized experiences. For instance, in January 2024, Planitar Inc., a Canada-based measurement technology provider, launched iGUIDE Instant. This solution offers an affordable option at USD 7.99 per project, enabling real estate photographers to quickly generate high-quality virtual tours and floor plans, often within minutes of capturing property data. The platform integrates with social media and web platforms, allowing customizable branding for listing agents and providing analytics reports to track online engagement and assess listing effectiveness. iGUIDE Instant captures high-resolution 360° imagery, enhancing the viewing experience by enabling potential buyers to explore properties in exceptional detail.

In February 2025, CoStar Group Inc., a US-based provider of online real estate marketplaces, information, and analytics, acquired Matterport Inc. for an undisclosed sum. Through this acquisition, CoStar intends to strengthen its 3D virtual tour and digital twin capabilities by incorporating Matterport's spatial data and AI technologies across its property platforms, including Apartments.com, LoopNet, and Homes.com. Matterport Inc. is a US-based company that delivers immersive 3D digital twin and virtual tour solutions for the residential, commercial, and other real estate sectors.

Major companies operating in the virtual tourism market are Google LLC, Intel Corporation, Toshiba Corporation, Ricoh Co. Ltd., Zebra Technologies Corp., Autodesk Inc., Trimble Inc., Zillow Group, Leica Geosystems AG, Cvent Inc., Magic Leap Inc., Vuzix, Real Tour Vision (RTV) Inc., Vieweet, Urbanimmersive Inc., Blippar Group Limited, UNIMERSIV, Kuula Inc., Virtual Pictures Corp., Cupix Inc.

North America was the largest region in the virtual tourism market in 2025. The regions covered in the virtual tourism market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the virtual tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The virtual tourism market consists of revenues earned by entities by providing services such as virtual event and exhibition participation, digital travel planning services, educational virtual field trips, virtual shopping, and souvenir purchases. The market value includes the value of related goods sold by the service provider or included within the service offering. The virtual tourism market also includes sales of virtual reality (VR) headsets, augmented reality (AR) glasses, high-performance computers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Virtual Tourism Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses virtual tourism market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for virtual tourism ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The virtual tourism market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Type: 360 Virtual Tour; Three-Dimensional (3D) Virtual Tour; Virtual Reality Tour
• 2) By Deployment Mode: Cloud-Based; Web-Based
• 3) By Technology: Three-Dimensional (3D) Scanning And Imaging; Photogrammetry; Computer Vision; Haptic Feedback; Spatial Audio; Other Technologies
• 4) By Direct Suppliers: Hotel Campaigns; Tour Operators; Government Bodies
• 5) By End-Use: Travelers And Tourists; Hospitality And Accommodation; Cultural And Historical Sites; Entertainment And Recreation; Education And Training; Other End-Uses
• Subsegments:
• 1) By 360 Virtual Tour: Single Location 360 Tours; Multiple Location 360 Tours
• 2) By Three-Dimensional (3D) Virtual Tour: 3D Static Tours; 3D Interactive Tours
• 3) By Virtual Reality Tour: Immersive VR Tours; Non-immersive VR Tours
• Companies Mentioned: Google LLC; Intel Corporation; Toshiba Corporation; Ricoh Co. Ltd.; Zebra Technologies Corp.; Autodesk Inc.; Trimble Inc.; Zillow Group; Leica Geosystems AG; Cvent Inc.; Magic Leap Inc.; Vuzix; Real Tour Vision (RTV) Inc.; Vieweet; Urbanimmersive Inc.; Blippar Group Limited; UNIMERSIV; Kuula Inc.; Virtual Pictures Corp.; Cupix Inc.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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