Matcha Global Market Report 2026

Matcha is a finely ground powdered green tea, derived from meticulously harvested, shade-grown tea leaves of high quality. The leaves undergo a process of steaming, drying, and stone-grinding to achieve a fine powder. Commonly employed in the preparation of matcha lattes, beverages, traditional matcha tea, culinary recipes, and personal care items.

Two primary categories of matcha are available, regular and flavored matcha. The term 'regular' denotes the standard, most prevalent option without specific variations or specialized features. Matcha exists in various forms, including powder and liquid, and is categorized into grades such as cafe, ceremonial, classic, and culinary. These products are distributed through diverse channels such as hypermarkets, supermarkets, specialty retail stores, online retail platforms, among others, and find applications in regular tea, matcha beverages, food, personal care, and more.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are influencing the matcha market by increasing costs of imported tea leaves, stone-grinding equipment, and premium packaging materials, particularly affecting exports from Japan to North America and Europe. These tariffs are raising prices for high-grade ceremonial and culinary matcha products. Import-dependent markets are experiencing margin pressure and selective sourcing. However, tariffs are also encouraging regional blending, localized packaging, and expanded cultivation in new geographies to support supply diversification.

The matcha market research report is one of a series of new reports from The Business Research Company that provides matcha market statistics, including matcha industry global market size, regional shares, competitors with a matcha market share, detailed matcha market segments, market trends and opportunities, and any further data you may need to thrive in the matcha industry. This matcha market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The matcha market size has grown rapidly in recent years. It will grow from $4.17 billion in 2025 to $4.61 billion in 2026 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to expansion of tea consumption in asia, growing awareness of antioxidant benefits, adoption of matcha in cafe culture, increasing use in traditional ceremonies, availability of premium tea cultivation practices.

The matcha market size is expected to see rapid growth in the next few years. It will grow to $7.15 billion in 2030 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to increasing demand for plant-based wellness products, rising application in functional beverages, expansion of global specialty tea retail, growing premium tea consumption, increasing innovation in matcha processing and packaging. Major trends in the forecast period include increasing consumption of functional teas, rising popularity of matcha-based beverages, growing use in food and desserts, expansion of matcha in personal care products, enhanced focus on ceremonial grade quality.

The rising demand for food and beverages is expected to drive the growth of the matcha market going forward. Food and beverages are consumable products that provide nourishment, sustenance, and enjoyment. Matcha holds significance in this sector due to its unique flavor, vibrant color, nutritional value, and cultural importance. Its versatility allows incorporation into various recipes, catering to diverse tastes while offering potential health benefits. For example, in December 2024, according to FoodNavigator, a UK-based B2B digital media platform, total consumer-packaged-goods (CPG) store-sales volumes for food and beverages rose 1.1% in 2024, marking the first increase in three years. Therefore, rising demand for food and beverages is fueling the matcha market.

Major companies in the matcha market are focusing on technologies like supercritical carbon dioxide decaffeination to improve the quality and purity of their products. This allows them to offer matcha with lower caffeine levels while maintaining the vibrant flavor and nutritional benefits that consumers seek. Supercritical carbon dioxide decaffeination is a process that utilizes carbon dioxide in a supercritical state-exhibiting properties of both a gas and a liquid-to extract caffeine from tea leaves or coffee beans. This method effectively removes caffeine while preserving essential flavor compounds and nutrients, such as catechins. For instance, in January 2024, Tsuji Riichi Honten Co., Ltd., a Japan-based tea manufacturer, launched Decaf Matcha. This product employs modern decaffeination techniques using supercritical carbon dioxide, successfully reducing the caffeine content to approximately 4-8 mg per serving (comparable to decaf coffee) while retaining nearly 100% of the beneficial catechins found in matcha.

In June 2024, StoneX Group Inc., a US-based financial services company, acquired Mercon Montage for an undisclosed amount. This acquisition is intended to enhance StoneX Group Inc.'s capabilities in the coffee trading sector, expand its global presence, and strengthen its supply chain. Mercon Montage is a Netherlands-based company specializing in coffee trading and sourcing, focusing on the import and export of green coffee beans from various regions worldwide.

Major companies operating in the matcha market are Nestle S.A., Unilever PLC, Starbucks Corporation, ITO EN Ltd., The Hain Celestial Group Inc., Akira Matcha, The Republic of Tea, Clearspring Ltd., The AOI Tea Company LLC, Marukyu-Koyamaen Co. Ltd., Two Hills Tea, Tea Spot Inc., Aiya Co. Ltd., Tenzo Tea Inc., Encha Ceremonial Grade, Grace Matcha, Matchaful, Breakaway Matcha, Kettl, Matchaeologist, MatchaBar, MatchaKari

Asia-Pacific was the largest region in the matcha market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the matcha market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the matcha market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The matcha market consists of sales of blended matcha and premium grade matcha. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Matcha Market Global Report 2026 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses matcha market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for matcha ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The matcha market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
• The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
• The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
• The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
• The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
• The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.

Scope

• Markets Covered:1) By Product: Regular; Flavored
• 2) By Form: Powder; Liquid
• 3) By Grade: Cafe; Ceremonial; Culinary
• 4) By Distribution Channel: Hypermarket And Supermarket; Specialty Retail Stores; Online Retail Stores; Other Distribution Channels
• 5) By Application: Regular Tea; Matcha Beverages; Food; Personal Care; Other Applications
• Subsegments:
• 1) By Regular: Ceremonial Grade; Culinary Grade
• 2) By Flavored: Vanilla Matcha; Chocolate Matcha; Berry Matcha; Spiced Matcha
• Companies Mentioned: Nestle S.A.; Unilever PLC; Starbucks Corporation; ITO EN Ltd.; The Hain Celestial Group Inc.; Akira Matcha; The Republic of Tea; Clearspring Ltd.; The AOI Tea Company LLC; Marukyu-Koyamaen Co. Ltd.; Two Hills Tea; Tea Spot Inc.; Aiya Co. Ltd.; Tenzo Tea Inc.; Encha Ceremonial Grade; Grace Matcha; Matchaful; Breakaway Matcha; Kettl; Matchaeologist; MatchaBar; MatchaKari
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Italy; Spain; Canada
• Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
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