Asia Pacific A2P SMS and CPaaS market Forecast to 2028 - COVID-19 Impact and Regional Analysis - By Component, Channel, Enterprise Size, and Industry

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The A2P SMS and CPaaS market in Asia Pacific is expected to grow from US$ 28,134.97 million in 2022 to US$ 42,753.55 million by 2028. It is estimated to grow at a CAGR of 7.0% from 2022 to 2028.

Cumulative Demand for Customer Engagement Usage to Encourage the use of CPaaS

Organizations are observing a rise in customer contacts due to greater investments in digital customer engagement. With the need for business units to integrate SMS, application-to-person, voice, and upcoming CPaaS such as advanced messaging, video, increased security, and digital payments into applications, software engineering executives are embracing CPaaS further enhancing digital customer service experience and operational efficiency. Most businesses either already use conversational consumer engagement or have plans to do so. Many such businesses are investigating using a communication platform as a service (CPaaS) to assist them in managing everything related to this strategy. The CPaaS market has experienced rapid expansion in recent years and will continue to do so to keep up with changing consumer expectations and engagement strategies in line with new trends in customer-facing communications. The demand for contextual communications that improve customer experience is one of the main development factors of the CPaaS industry. With the purchase of Inteliquent and Pathwire in 2021, Sinch, a CPaaS provider became the industry leader in mobile customer engagement. Sinch can now satisfy all communication requirements by offering consumers the broadest range of channels to interact with businesses. Increasing focus of major players in the market over customer engagement is helping to increase demand for CPaaS.

Market Overview

China, India, South Korea, Japan, and Australia are among the key economies in Asia Pacific region. Thus, these countries are growing economies like India and China are encouraging several major players to enter the market and expand their global footprints, boosting the A2P SMS and CPaaS market growth. Companies in this region primarily deploy CRM solutions in their facilities to boost their client reach and retention. These factors are expected to support the regional market expansion during the forecast period. In recent years, CPaaS have grown significantly as businesses in the Asia Pacific region as are adopting a complete portfolio to sustain value creation. AI-powered chatbots, A2P messaging, RCS Business Messaging, and WhatsApp business platforms are just a few examples of CPaaS systems that allow businesses to interact and engage with consumers across a wide range of digital touchpoints. SMEs are progressively investing in innovative technologies such as machine learning, artificial intelligence, and data analytics to stay competitive and benefit from new opportunities. Businesses widely use cloud computing in developing countries such as Japan and Singapore; because cloud technology is used as a data repository that can be further evaluated. Thus, the A2P SMS and CPaaS market is expected to rise rapidly in the Asia Pacific region.

Asia Pacific A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

Asia Pacific A2P SMS and CPaaS market Segmentation

The Asia Pacific A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into China, Japan, India, Australia, South Korea, Pakistan, and Rest of Asia Pacific. China dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

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Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific A2P SMS and CPaaS market.
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Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific A2P SMS and CPaaS market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Product Code: BMIRE00027362

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 APAC A2P SMS and CPaaS Market - By Component
- 1.3.2 APAC A2P SMS and CPaaS Market - By Channel
- 1.3.3 APAC A2P SMS and CPaaS Market - By Enterprise Size
- 1.3.4 APAC A2P SMS and CPaaS Market - By Industry
- 1.3.5 APAC A2P SMS and CPaaS Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. APAC A2P SMS and CPaaS Market Landscape

4.1 Market Overview
4.2 PEST Analysis
- 4.2.1 APAC
4.3 Ecosystem Analysis
4.4 Expert Opinions

5. APAC A2P SMS and CPaaS Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Cumulative Demand for Customer Engagement Usage to Encourage the use of CPaaS
- 5.1.2 Upward adoption of Rich Communication Services
5.2 Key Market Restraints
- 5.2.1 Expanding Security concerns for Cloud-Based CPaaS
5.3 Key Market Opportunities
- 5.3.1 Rising Trend of Mobile Marketing via Messaging
5.4 Future trends
- 5.4.1 Augmented Customer Engagement through a wide range of Digital Touchpoints
5.5 Impact Analysis of Drivers and Restraints

6. A2P SMS and CPaaS Market - APAC Analysis

6.1 A2P SMS and CPaaS Market - APAC Revenue and Forecast to 2028 (US$ Million)

7. APAC A2P SMS and CPaaS Market Analysis - By Component

7.1 Overview
7.2 APAC A2P SMS and CPaaS Market, By Component (2021 and 2028)
7.3 Solution
- 7.3.1 Overview
- 7.3.2 Solution: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Services
- 7.4.1 Overview
- 7.4.2 Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

8. APAC A2P SMS and CPaaS Market - By Channel

8.1 Overview
8.2 APAC A2P SMS and CPaaS Market, by Channel (2021 and 2028)
8.3 Message
- 8.3.1 Overview
- 8.3.2 Message: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
- 8.3.3 Chat Apps
  - 8.3.3.1 Overview
  - 8.3.3.2 Chat Apps: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
- 8.3.4 SMS
  - 8.3.4.1 Overview
  - 8.3.4.2 SMS: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Voice
- 8.4.1 Overview
- 8.4.2 Voice: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Email
- 8.5.1 Overview
- 8.5.2 Email: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Webpush
- 8.6.1 Overview
- 8.6.2 Webpush: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
8.7 Other
- 8.7.1 Overview
- 8.7.2 Others Market - Revenue and Forecast to 2028 (US$ Million)

9. APAC A2P SMS and CPaaS Market - By Enterprise Size

9.1 Overview
9.2 APAC A2P SMS and CPaaS Market, by Enterprise Size (2021 and 2028)
9.3 Small and Medium Enterprises (SMEs)
- 9.3.1 Overview
- 9.3.2 Small and Medium Enterprises: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Large Enterprises
- 9.4.1 Overview
- 9.4.2 Large Enterprises: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)

10. APAC A2P SMS and CPaaS Market - By Industry

10.1 Overview
10.2 APAC A2P SMS and CPaaS Market, by Industry (2021 and 2028)
10.3 IT and Telecom
- 10.3.1 Overview
- 10.3.2 IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.4 BFSI
- 10.4.1 Overview
- 10.4.2 BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.5 Retail and Ecommerce
- 10.5.1 Overview
- 10.5.2 Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.6 Healthcare
- 10.6.1 Overview
- 10.6.2 Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)
10.7 Others
- 10.7.1 Overview
- 10.7.2 Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

11. APAC A2P SMS and CPaaS Market - By Country Analysis

11.1 APAC: A2P SMS and CPaaS Market
- 11.1.1 APAC: A2P SMS and CPaaS Market- by Key Country
  - 11.1.1.1 Australia: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.1.1 Australia: A2P SMS and CPaaS Market- by Component
    - 11.1.1.1.2 Australia: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.1.3 Australia: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.1.4 Australia: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.1.5 Australia: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.2 China: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.2.1 China: A2P SMS and CPaaS Market- by Component
    - 11.1.1.2.2 China: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.2.3 China: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.2.4 China: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.2.5 China: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.3 India: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.3.1 India: A2P SMS and CPaaS Market- by Component
    - 11.1.1.3.2 India: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.3.3 India: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.3.4 India: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.3.5 India: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.4 Japan: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.4.1 Japan: A2P SMS and CPaaS Market- by Component
    - 11.1.1.4.2 Japan: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.4.3 Japan: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.4.4 Japan: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.4.5 Japan: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.5 South Korea: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.5.1 South Korea: A2P SMS and CPaaS Market- by Component
    - 11.1.1.5.2 South Korea: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.5.3 South Korea: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.5.4 South Korea: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.5.5 South Korea: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.6 Pakistan: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.6.1 Pakistan: A2P SMS and CPaaS Market- by Component
    - 11.1.1.6.2 Pakistan: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.6.3 Pakistan: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.6.4 Pakistan: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.6.5 Pakistan: A2P SMS and CPaaS Market- By Industry
  - 11.1.1.7 Rest of APAC: A2P SMS and CPaaS Market - Revenue and Forecast to 2028 (US$ Million)
    - 11.1.1.7.1 Rest of APAC: A2P SMS and CPaaS Market- by Component
    - 11.1.1.7.2 Rest of APAC: A2P SMS and CPaaS Market- By Channel
    - 11.1.1.7.3 Rest of APAC: A2P SMS and CPaaS Market- By Channel, By Message
    - 11.1.1.7.4 Rest of APAC: A2P SMS and CPaaS Market- By Enterprise Size
    - 11.1.1.7.5 Rest of APAC: A2P SMS and CPaaS Market- By Industry

12. A2P SMS and CPaaS Market-Industry Landscape

12.1 Overview
12.2 Business Planning and Strategy
12.3 Merger and Acquisition
12.4 Expansion & Collaboration
12.5 Product News

13. A2P SMS and CPaaS Market - Company Profiles

13.1 Vonage
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 8X8, INC.
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Avaya Inc.
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 IntelePeer Cloud Communications LLC.
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 MessageBird
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Plivo Inc.
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Cisco Systems, Inc.
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 TWILIO INC.
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Voximplant
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Wazo Communication Inc.
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index