Nutritional Bars Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type, Category, and Distribution Channel

List of Tables

The nutritional bars market size is expected to grow from US$ 7,100.96 million in 2022 to US$ 9,838.38 million by 2028; it is expected to grow at a CAGR of 5.6% from 2022 to 2028.

Nutritional bars contain a wide range of vital nutrients and vitamins, as well as sufficient protein and carbohydrates to keep body functioning. The demand for nutritional bars has surged owing to increasing awareness about their functional benefits such as immune support and stress relief, growing preference for healthy snacking among millennials, and the rising number of product development and launches by nutritional bar manufacturers. In addition, the growing consumer preference for ready-to-eat (RTE) meals and packed food items is boosting the demand for nutritional bars.

Based on type, the nutritional bars market is segmented into protein bars, high-fiber bars, and others. The protein bars segment held the largest market share in 2021, and the high-fiber bars segment is projected to register the highest CAGR during the forecast period. High-fiber bars often feature fiber-rich ingredients such as nuts, oats, seeds, and fruits. These nutritional bars can easily and conveniently boost fiber intake in the body, which may help regulate digestion and promote overall health. Moreover, dietary fiber gives many nutritional benefits such as support pre & post workout, provides continuous energy supply, and others. It helps maintain and control blood sugar levels and cholesterol levels. It can also aid in achieving a healthy weight, maintaining bowel health, and lowering the adverse effects of cardiovascular diseases and cancers on the human body. Due to these factors, the demand for high-fiber bars is increasing among health-conscious consumers.

In terms of region, the nutritional bars market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2021, North America held the largest share of the market; however, Asia Pacific is estimated to register the highest CAGR from 2022 to 2028. The North America nutritional bars market growth is attributed to the rising preference for on-the-go snacking, meal replacement, functional food, and indulgence. Consumers demanded healthy food and beverage alternatives with high nutritional value to boost immunity during the COVID-19 pandemic. The rising demand for nutritional bars, including protein bars, high-fiber bars, and meal replacement bars, from young adults and athletes is also driving the market growth in this region. These nutritional bars enhance the performance and stamina of athletes and fitness lifestyle users. Further, the growing number of health and fitness-conscious individuals has increased the demand for functional products such as nutritional bars.

The Simply Good Foods Co, Clif Bar & Co, General Mills Inc, The Kellogg Co, Rise Bar Inc, The Quaker Oats Co, Perfect Bar LLC, Mars Inc, Kind LLC, and Premier Nutrition Co LLC are among the key players operating in the nutritional bars market. These players engage in developing affordable and innovative products to meet the rising customer demands and expand their market share.

The overall nutritional bars market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, and national sales managers, along external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the nutritional bars market.

Reasons to Buy:

Highlights key business priorities in order to assist companies to realign their business strategies.

The key findings and recommendations highlight crucial progressive industry trends in the global nutritional bars market, thereby allowing players to develop effective long-term strategies.

Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

Product Code: TIPRE00022477

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:

4. Nutritional Bars Market Overview

4.1 Market Overview
4.2 PEST Analysis
- 4.2.1 North America
- 4.2.2 Europe
- 4.2.3 Asia-Pacific
- 4.2.4 Middle East & Africa
- 4.2.5 South & Central America
4.3 Expert Opinion

5. Nutritional Bars Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Growing Preference for Healthy Snacking Among Millennials
- 5.1.2 Product Developments and Launches by Nutritional Bars Manufacturers
5.2 Market Restraints
- 5.2.1 Availability of Substitutes
5.3 Market Opportunities
- 5.3.1 Inclusion of Functional Claims on Labels
5.4 Future Trends
- 5.4.1 Rising Fitness Trends
5.5 Impact Analysis of Drivers and Restraints

6. Nutritional Bars - Global Market Analysis

6.1 Nutritional Bars Market Overview
6.2 Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
6.3 Competitive Positioning - Key Market Players

7. Nutritional Bars Analysis - By Type

7.1 Overview
7.2 Nutritional bars Market, By Type (2021 and 2028)
7.3 Protein Bars
- 7.3.1 Overview
- 7.3.2 Protein Bars: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
7.4 High-Fiber Bars
- 7.4.1 Overview
- 7.4.2 High-Fiber Bars: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

8. Nutritional bars Market Analysis - By Category

8.1 Overview
8.2 Nutritional bars Market, By Category (2021 and 2028)
8.3 Conventional
- 8.3.1 Overview
- 8.3.2 Conventional: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Gluten-Free
- 8.4.1 Overview
- 8.4.2 Gluten-Free: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

9. Nutritional Bars Analysis - By Distribution Channel

9.1 Overview
9.2 Nutritional bars Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
- 9.4.1 Overview
- 9.4.2 Convenience Stores: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

10. Nutritional Bars Market - Geographic Analysis

10.1 Overview
10.2 North America: Nutritional Bars Market
- 10.2.1 North America: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
- 10.2.2 North America: Nutritional Bars Market, By Type
- 10.2.3 North America: Nutritional Bars Market, by Category
- 10.2.4 North America: Nutritional Bars Market, by Distribution Channel
- 10.2.5 North America: Nutritional Bars Market, by Key Country
  - 10.2.5.1 US: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.1.1 US: Nutritional Bars Market, By Type
    - 10.2.5.1.2 US: Nutritional Bars Market, by Category
    - 10.2.5.1.3 US: Nutritional Bars Market, by Distribution Channel
  - 10.2.5.2 Canada: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.2.1 Canada: Nutritional Bars Market, By Type
    - 10.2.5.2.2 Canada: Nutritional Bars Market, by Category
    - 10.2.5.2.3 Canada: Nutritional Bars Market, by Distribution Channel
  - 10.2.5.3 Mexico: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.2.5.3.1 Mexico: Nutritional Bars Market, By Type
    - 10.2.5.3.2 Mexico: Nutritional Bars Market, by Category
    - 10.2.5.3.3 Mexico: Nutritional Bars Market, by Distribution Channel
10.3 Europe: Nutritional Bars Market
- 10.3.1 Europe: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
- 10.3.2 Europe: Nutritional Bars Market, By Type
- 10.3.3 Europe: Nutritional Bars Market, by Category
- 10.3.4 Europe: Nutritional Bars Market, by Distribution Channel
- 10.3.5 Europe: Nutritional Bars Market, by Key Country
  - 10.3.5.1 Germany: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.1.1 Germany: Nutritional Bars Market, By Type
    - 10.3.5.1.2 Germany: Nutritional Bars Market, by Category
    - 10.3.5.1.3 Germany: Nutritional Bars Market, by Distribution Channel
  - 10.3.5.2 France: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.2.1 France: Nutritional Bars Market, By Type
    - 10.3.5.2.2 France: Nutritional Bars Market, by Category
    - 10.3.5.2.3 France: Nutritional Bars Market, by Distribution Channel
  - 10.3.5.3 UK: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.3.1 UK: Nutritional Bars Market, By Type
    - 10.3.5.3.2 UK: Nutritional Bars Market, by Category
    - 10.3.5.3.3 UK: Nutritional Bars Market, by Distribution Channel
  - 10.3.5.4 Italy: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.4.1 Italy: Nutritional Bars Market, By Type
    - 10.3.5.4.2 Italy: Nutritional Bars Market, by Category
    - 10.3.5.4.3 Italy: Nutritional Bars Market, by Distribution Channel
  - 10.3.5.5 Russia: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.5.1 Russia: Nutritional Bars Market, By Type
    - 10.3.5.5.2 Russia: Nutritional Bars Market, by Category
    - 10.3.5.5.3 Russia: Nutritional Bars Market, by Distribution Channel
  - 10.3.5.6 Rest of Europe: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.3.5.6.1 Rest of Europe: Nutritional Bars Market, By Type
    - 10.3.5.6.2 Rest of Europe: Nutritional Bars Market, by Category
    - 10.3.5.6.3 Rest of Europe: Nutritional Bars Market, by Distribution Channel
10.4 Asia Pacific: Nutritional Bars Market
- 10.4.1 Asia Pacific: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
- 10.4.2 Asia Pacific: Nutritional Bars Market, By Type
- 10.4.3 Asia Pacific: Nutritional Bars Market, by Category
- 10.4.4 Asia Pacific: Nutritional Bars Market, by Distribution Channel
- 10.4.5 Asia Pacific: Nutritional Bars Market, by Key Country
  - 10.4.5.1 China: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.1.1 China: Nutritional Bars Market, By Type
    - 10.4.5.1.2 China: Nutritional Bars Market, by Category
    - 10.4.5.1.3 China: Nutritional Bars Market, by Distribution Channel
  - 10.4.5.2 Japan: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.2.1 Japan: Nutritional Bars Market, By Type
    - 10.4.5.2.2 Japan: Nutritional Bars Market, by Category
    - 10.4.5.2.3 Japan: Nutritional Bars Market, by Distribution Channel
  - 10.4.5.3 India: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.3.1 India: Nutritional Bars Market, by Type
    - 10.4.5.3.2 India: Nutritional Bars Market, by Category
    - 10.4.5.3.3 India: Nutritional Bars Market, by Distribution Channel
  - 10.4.5.4 Australia: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.4.1 Australia: Nutritional Bars Market, By Type
    - 10.4.5.4.2 Australia: Nutritional Bars Market, by Category
    - 10.4.5.4.3 Australia: Nutritional Bars Market, by Distribution Channel
  - 10.4.5.5 South Korea: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.5.1 South Korea: Nutritional Bars Market, By Type
    - 10.4.5.5.2 South Korea: Nutritional Bars Market, by Category
    - 10.4.5.5.3 South Korea: Nutritional Bars Market, by Distribution Channel
  - 10.4.5.6 Rest of Asia Pacific: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.4.5.6.1 Rest of Asia Pacific: Nutritional Bars Market, By Type
    - 10.4.5.6.2 Rest of Asia Pacific: Nutritional Bars Market, by Category
    - 10.4.5.6.3 Rest of Asia Pacific: Nutritional Bars Market, by Distribution Channel
10.5 South and Central America: Nutritional Bars Market
- 10.5.1 South and Central America: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
- 10.5.2 South and Central America: Nutritional Bars Market, By Type
- 10.5.3 South and Central America: Nutritional Bars Market, by Category
- 10.5.4 South and Central America: Nutritional Bars Market, by Distribution Channel
- 10.5.5 South and Central America: Nutritional Bars Market, by Key Country
  - 10.5.5.1 Brazil: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.1.1 Brazil: Nutritional Bars Market, By Type
    - 10.5.5.1.2 Brazil: Nutritional Bars Market, by Category
    - 10.5.5.1.3 Brazil: Nutritional Bars Market, by Distribution Channel
  - 10.5.5.2 Argentina: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.2.1 Argentina: Nutritional Bars Market, By Type
    - 10.5.5.2.2 Argentina: Nutritional Bars Market, by Category
    - 10.5.5.2.3 Argentina: Nutritional Bars Market, by Distribution Channel
  - 10.5.5.3 Rest of South and Central America: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.5.5.3.1 Rest of South and Central America: Nutritional Bars Market, By Type
    - 10.5.5.3.2 Rest of South and Central America: Nutritional Bars Market, by Category
    - 10.5.5.3.3 Rest of South and Central America: Nutritional Bars Market, by Distribution Channel
10.6 Middle East and Africa: Nutritional Bars Market
- 10.6.1 Middle East and Africa: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
- 10.6.2 Middle East and Africa: Nutritional Bars Market, By Type
- 10.6.3 Middle East and Africa: Nutritional Bars Market, by Category
- 10.6.4 Middle East and Africa: Nutritional Bars Market, by Distribution Channel
- 10.6.5 Middle East and Africa: Nutritional Bars Market, by Key Country
  - 10.6.5.1 Saudi Arabia: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.1.1 Saudi Arabia: Nutritional Bars Market, By Type
    - 10.6.5.1.2 Saudi Arabia: Nutritional Bars Market, by Category
    - 10.6.5.1.3 Saudi Arabia: Nutritional Bars Market, by Distribution Channel
  - 10.6.5.2 UAE: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.2.1 UAE: Nutritional Bars Market, By Type
    - 10.6.5.2.2 UAE: Nutritional Bars Market, by Category
    - 10.6.5.2.3 UAE: Nutritional Bars Market, by Distribution Channel
  - 10.6.5.3 South Africa: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.3.1 South Africa: Nutritional Bars Market, By Type
    - 10.6.5.3.2 South Africa: Nutritional Bars Market, by Category
    - 10.6.5.3.3 South Africa: Nutritional Bars Market, by Distribution Channel
  - 10.6.5.4 Rest of Middle East and Africa: Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)
    - 10.6.5.4.1 Rest of Middle East and Africa: Nutritional Bars Market, by Type
    - 10.6.5.4.2 Rest of Middle East and Africa: Nutritional Bars Market, by Category
    - 10.6.5.4.3 Rest of Middle East and Africa: Nutritional Bars Market, by Distribution Channel

11. Impact of COVID-19 Pandemic on Nutritional Bars Market

11.1 Impact of COVID-19 on Nutritional Bars Market
11.2 North America: Impact Assessment of COVID-19 Pandemic
11.3 Europe: Impact Assessment of COVID-19 Pandemic
11.4 Asia Pacific: Impact Assessment of COVID-19 Pandemic
11.5 Middle East & Africa: Impact Assessment of COVID-19 Pandemic
11.6 South & Central America: Impact Assessment of COVID-19 Pandemic

12. Industry Landscape

12.1 Overview
12.2 Product launch

13. Company Profiles

13.1 The Simply Good Foods Co
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Clif Bar & Co
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 General Mills Inc
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 The Kellogg Co
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Rise Bar Inc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 The Quaker Oats Co
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Perfect Bar LLC
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 Mars Inc
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Kind LLC
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 Premier Nutrition Co LLC
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners
14.2 Word Index