Europe Nutritional Bars Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Type, Category, Distribution Channel

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The Europe nutritional bars market is expected to grow from US$ 1,903.50 million in 2022 to US$ 2,605.81 billion by 2028. It is estimated to grow at a CAGR of 5.4% from 2022 to 2028.

Growing Preference for Healthy Snacking Among Millennials Drives Europe Nutritional Bars Market

The millennial generation values health and focuses on managing their body weight to live a healthy lifestyle. They believe in eating right, exercising, and taking a proper diet. Additionally, social media intensifies their desire to appear healthy and vibrant. The growing number of fitness centers, health clubs, and gymnasiums is triggering the demand for healthy snacking products among millennials. Healthy snacking helps fulfill the body's need for proper nutrition. Nutritional bars are considered a suitable healthy snacking option as they contain proteins, omega-3 fatty acids, and fibers in high quantities. They are considered a healthier alternative to other bars due to their low sugar and additive content. These properties of nutritional bars assist in muscle repair by improving protein levels in the body, enhancing overall body performance, boosting metabolism, and lowering glucose and saturated fat levels before and after a workout. These products come in convenient packaging. In addition to proteins, these bars include daily essentials such as vitamins and immunity boosters that help fulfill the body's nutrient requirement, and aid muscle development and recovery. Nutritional bars support an active lifestyle and aid the diet regime. Millennials are generally aware of the nutrition need of their bodies, and nutritional bars provide a healthy option to fulfill those needs in their busy schedules. With hectic work schedules and changing lifestyles, the dependence of millennials on healthy snacking has increased.

Europe Nutritional Bars Market Overview

The Europe nutritional bars market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The market growth is attributed to the rising demand for healthy convenience foods and nutritional bars from consumers owing to increasing health consciousness and fitness activities. Consumers prefer buying nutritional bars for several purposes, such as weight management, improving muscle mass, and increasing energy. Due to the growing consumer interest in high-protein food products and other sports nutrition goods, manufacturers are looking to expand their product offerings by adopting various strategies, such as partnerships. For instance, in 2019, Grenade, a global sports and nutrition brand, formed a partnership with Costa Coffee to launch protein bars in Costa stores in the UK, which are available in two flavors, i.e., peanut butter and birthday cake. Further, there is a growing demand for nutritional bars with less or no sugar, no added flavors, vegan varieties, and gluten-free and which help consumers meet their growing obesity concerns. Such strategic development initiatives and new products by manufacturers are further expected to fuel the Europe nutritional bars market growth.

Europe Nutritional Bars Market Revenue and Forecast to 2028 (US$ Million)

Europe Nutritional Bars Market Segmentation

The Europe nutritional bars market is segmented into type, category, distribution channel, and country.

Based on type, the Europe nutritional bars market is segmented into protein bars, high-fiber bars, and others. In 2022, the protein bars segment registered a largest share in the Europe nutritional bars market.

Based on category, the Europe nutritional bars market is bifurcated into conventional and gluten-free. In 2022, the conventional segment registered a larger share in the Europe nutritional bars market.

Based on distribution channel, the Europe nutritional bars market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. In 2022, the supermarkets & hypermarkets segment registered a largest share in the Europe nutritional bars market.

Based on country, the Europe nutritional bars market is segmented into Germany, the U.K, France, Italy, Russia, and the Rest of Europe. In 2022, the Rest of Europe segment registered a largest share in the Europe nutritional bars market.

Clif Bar & Co; General Mills Inc; Mars Inc; The Kellogg Co; The Quaker Oats Co; and The Simply Good Foods Co are the leading companies operating in the Europe nutritional bars market.

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Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe nutritional bars market.
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Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the nutritional bars market, as well as those hindering it
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Product Code: BMIRE00028022

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis Formulation:
- 3.2.4 Macro-economic Factor Analysis:
- 3.2.5 Developing Base Number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country Level Data:

4. Europe Nutritional Bars Market Overview

4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Expert Opinion

5. Europe Nutritional Bars Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Growing Preference for Healthy Snacking Among Millennials
- 5.1.2 Product Developments and Launches by Nutritional Bars Manufacturers
5.2 Market Restraints
- 5.2.1 Availability of Substitutes
5.3 Market Opportunities
- 5.3.1 Inclusion of Functional Claims on Labels
5.4 Future Trends
- 5.4.1 Rising Fitness Trends
5.5 Impact Analysis of Drivers and Restraints

6. Nutritional Bars - Europe Market Analysis

6.1 Europe Nutritional Bars Market -Revenue and Forecast to 2028 (US$ Million)

7. Europe Nutritional Bars Analysis - By Type

7.1 Overview
7.2 Europe Nutritional bars Market, By Type (2021 and 2028)
7.3 Protein Bars
- 7.3.1 Overview
- 7.3.2 Protein Bars: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
7.4 High-Fiber Bars
- 7.4.1 Overview
- 7.4.2 High-Fiber Bars: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

8. Europe Nutritional bars Market Analysis - By Category

8.1 Overview
8.2 Europe Nutritional bars Market, By Category (2021 and 2028)
8.3 Conventional
- 8.3.1 Overview
- 8.3.2 Conventional: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Gluten-Free
- 8.4.1 Overview
- 8.4.2 Gluten-Free: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe Nutritional Bars Analysis - By Distribution Channel

9.1 Overview
9.2 Europe Nutritional Bars Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
- 9.4.1 Overview
- 9.4.2 Convenience Stores: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Europe Nutritional bars Market - Revenue and Forecast to 2028 (US$ Million)

10. Europe Nutritional Bars Market - Country Analysis

10.1 Overview
- 10.1.1 Europe: Nutritional Bars Market, by Key Country
  - 10.1.1.1 Germany: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.1.1 Germany: Nutritional Bars Market, By Type
    - 10.1.1.1.2 Germany: Nutritional Bars Market, by Category
    - 10.1.1.1.3 Germany: Nutritional Bars Market, by Distribution Channel
  - 10.1.1.2 France: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.2.1 France: Nutritional Bars Market, By Type
    - 10.1.1.2.2 France: Nutritional Bars Market, by Category
    - 10.1.1.2.3 France: Nutritional Bars Market, by Distribution Channel
  - 10.1.1.3 UK: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.3.1 UK: Nutritional Bars Market, By Type
    - 10.1.1.3.2 UK: Nutritional Bars Market, by Category
    - 10.1.1.3.3 UK: Nutritional Bars Market, by Distribution Channel
  - 10.1.1.4 Italy: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.4.1 Italy: Nutritional Bars Market, By Type
    - 10.1.1.4.2 Italy: Nutritional Bars Market, by Category
    - 10.1.1.4.3 Italy: Nutritional Bars Market, by Distribution Channel
  - 10.1.1.5 Russia: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.5.1 Russia: Nutritional Bars Market, By Type
    - 10.1.1.5.2 Russia: Nutritional Bars Market, by Category
    - 10.1.1.5.3 Russia: Nutritional Bars Market, by Distribution Channel
  - 10.1.1.6 Rest of Europe: Nutritional Bars Market - Revenue and Forecast to 2028 (US$ Million)
    - 10.1.1.6.1 Rest of Europe: Nutritional Bars Market, By Type
    - 10.1.1.6.2 Rest of Europe: Nutritional Bars Market, by Category
    - 10.1.1.6.3 Rest of Europe: Nutritional Bars Market, by Distribution Channel

11. Industry Landscape

11.1 Overview
11.2 Product launch

12. Company Profiles

12.1 The Simply Good Foods Co
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Clif Bar & Co
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 General Mills Inc
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 The Kellogg Co
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 The Quaker Oats Co
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Mars Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners
13.2 Word Index