North America Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

Description

List of Tables

The North American wallpaper market is projected to grow significantly, reaching approximately USD 7,914.36 million by 2031, up from USD 6,032.95 million in 2023, with a compound annual growth rate (CAGR) of 3.5% during this period.

Executive Summary and Market Analysis

The wallpaper market in North America is divided into three main regions: the United States, Canada, and Mexico. Several factors are driving the growth of this market, including the cost-effectiveness and durability of wallpaper, an increasing demand for interior decoration, and a rise in construction activities across the region. The construction sector is experiencing rapid growth due to urbanization and a rising population, which in turn boosts the demand for wallpaper. The construction industry is a vital part of the North American economy, with the Associated General Contractors of America (AGC) reporting that the US construction sector generates around USD 1.4 trillion annually.

The availability of eco-friendly and sustainable wallpaper options is also a significant contributor to market growth. Manufacturers are increasingly focusing on producing wallpapers made from recyclable materials and using low-volatile organic compound (VOC) inks, which promote healthier indoor air quality without sacrificing design or durability. These eco-friendly wallpapers are lightweight, easy to install, and visually appealing, leading to their growing acceptance among consumers.

Key players in the wallpaper market include Milton and King, Walls Republic US, and Burke Decor LLC. These companies are heavily investing in research and development to innovate and enhance their product offerings, which is expected to further drive market growth in the coming years.

Market Segmentation

The North American wallpaper market can be segmented by type and end-use.

By Type: The market includes paper-based, vinyl-based, fabric-based, and other types of wallpaper. In 2023, vinyl-based wallpaper held the largest market share due to its durability and ease of maintenance.
By End-Use: The market is divided into residential and non-residential segments, with non-residential applications dominating the market in 2023.

Market Outlook

The building and construction industry is increasingly focusing on sustainable practices to promote environmentally friendly living. As consumers and businesses aim to reduce their carbon footprints, there is a growing preference for eco-friendly wallpaper options. Traditional vinyl wallpapers are being replaced by alternatives made from materials such as cork, grass cloth, bamboo, and recycled paper, which are less harmful to the environment and offer unique textures and aesthetics.

The trend towards sustainability is also reflected in the adoption of certifications like Leadership in Energy and Environmental Design (LEED) and Forest Stewardship Council (FSC), which assure consumers of the environmental standards of the products they purchase. Manufacturers are responding to this shift by offering eco-friendly wallpapers that do not compromise on design or durability. For example, Kernow Coatings introduced the Eco Pro Lite in May 2024, which contains 40% less plastic and synthetic toner while maintaining excellent print quality, catering to the demand for sustainable materials.

Country Insights

The North American wallpaper market is primarily composed of the US, Canada, and Mexico, with the US holding the largest market share in 2023. The US is also a leading destination for clinical research, with a significant number of clinical trials conducted annually. This growth in the clinical trials market is supported by a robust medical infrastructure and a favorable regulatory environment, which encourages pharmaceutical companies to conduct research in the country.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow and Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor. These companies are pursuing various strategies such as market expansion, product innovation, and mergers and acquisitions to enhance their market presence and offer innovative products to consumers.

Product Code: BMIRE00032131

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. North America Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use
4.4 List of Vendors in the Value Chain

5. North America Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - North America Analysis

6.1 North America Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 North America Wallpaper Market Forecast Analysis

7. North America Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. North America Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. North America Wallpaper Market - Country Analysis

9.1 North America
- 9.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 North America Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 United States: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 United States: North America Wallpaper Market Share - by Type
    - 9.1.1.2.2 United States: North America Wallpaper Market Share - by End-use
  - 9.1.1.3 Canada: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 Canada: North America Wallpaper Market Share - by Type
    - 9.1.1.3.2 Canada: North America Wallpaper Market Share - by End-use
  - 9.1.1.4 Mexico: North America Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 Mexico: North America Wallpaper Market Share - by Type
    - 9.1.1.4.2 Mexico: North America Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne and Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us