Europe Wallpaper Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis

Description

List of Tables

The Europe wallpaper market is projected to grow significantly, reaching approximately US$ 8,910.06 million by 2031, up from US$ 6,512.54 million in 2023, with an estimated compound annual growth rate (CAGR) of 4.0% from 2023 to 2031.

Executive Summary and Market Analysis

The construction industry in Europe is on an upward trajectory, driven by a growing population and increased government investment in infrastructure. This sector contributes around 10% to the European Union's gross domestic product (GDP) and supports approximately 20 million jobs. According to the FIEC (European Construction Industry Federation), construction activity surged by 15.1% in December 2022 compared to December 2021, with notable increases in capital repairs (+34.7%), maintenance and repairs (+29.6%), and new construction (+7.0%). The renovation of historical buildings in countries like Italy and Spain is particularly boosting the wallpaper market. Additionally, ongoing infrastructure projects are creating a heightened demand for wallpaper across various construction applications. The remodeling sector is evolving, with trends such as accessibility improvements, style blending, custom designs, and technological advancements driving wallpaper demand.

Market Segmentation Analysis

The Europe wallpaper market can be segmented by type and end-use. In terms of type, the market includes paper-based, vinyl-based, fabric-based, and other categories. As of 2023, vinyl-based wallpapers dominate the market share. Regarding end-use, the market is divided into residential and non-residential segments, with non-residential applications holding the largest share in 2023.

Market Outlook

There is a growing trend among consumers to create personalized and aesthetically pleasing living environments, which is increasing the demand for diverse and decorative wallpaper options. With more time spent at home, homeowners are engaging in various decorating projects, including wallpaper installation. The preferences of younger generations, particularly millennials and Gen Z, are also influencing wallpaper demand, as they seek unique designs that reflect their personal style and enhance their living spaces. In response, manufacturers are launching a wide array of patterns, textures, and finishes. For example, in February 2024, Life n Colors unveiled its luxury wallpaper collection, Suneherii, known for its intricate designs. Similarly, in March 2024, Texas textile designer Lisa Fine introduced her first wallpaper line, Persian Garden, in collaboration with Italy's San Patrignano Design Lab. The rising trend of home staging and the need for visually appealing spaces in real estate photography further drive wallpaper demand, indicating a robust opportunity for market growth in the coming years.

Country Insights

The Europe wallpaper market encompasses several key countries, including Germany, France, the UK, Italy, Russia, and others in the Rest of Europe. The Rest of Europe accounted for the largest market share in 2023. Countries such as Russia, Austria, Poland, Portugal, the Netherlands, and Belgium are experiencing steady growth in wallpaper production and consumption. The demand for wallpaper in these regions is expected to increase due to rising investments in product innovation and a growing number of applications in both commercial and residential settings. Additionally, the expansion of product offerings is propelling market growth in the Rest of Europe.

Company Profiles

Key players in the wallpaper market include Milton & King Pty Ltd., Walls Republic US, A-Street Prints, Abigail Edwards, Glamora Srl, Coordonne, Borastapeter AB, Sanderson Design Group, Asian Paints Ltd, Wall&deco S.r.l., Galerie Limited, Farrow & Ball Ltd, Osborne & Little, Cole & Son (Wallpapers) Ltd, and Holden Decor, among others. These companies are employing various strategies, including expansion, product innovation, and mergers and acquisitions, to enhance their product offerings and increase market share.

Product Code: BMIRE00032132

1. Introduction

1.1 Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Secondary Research
3.2 Primary Research
- 3.2.1 Hypothesis formulation:
- 3.2.2 Macroeconomic factor analysis:
- 3.2.3 Developing base number:
- 3.2.4 Data Triangulation:
- 3.2.5 Country-level data:

4. Europe Wallpaper Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Competitive Rivalry
- 4.2.4 Threat of Substitutes
- 4.2.5 Threat of New Entrants
4.3 Ecosystem Analysis
- 4.3.1 Raw Materials:
- 4.3.2 Manufacturers:
- 4.3.3 End Use
4.4 List of Vendors in the Value Chain

5. Europe Wallpaper Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Proliferating Non-Residential Construction sector
- 5.1.2 Advantages of Vinyl Based Wallpaper
5.2 Market Restraints
- 5.2.1 Availability of Alternative
5.3 Market Opportunities
- 5.3.1 Increasing Home Decor and Interior Design Activities
5.4 Future Trends
- 5.4.1 Increasing Demand for Sustainable and Eco-Friendly Products
5.5 Impact of Drivers and Restraints:

6. Wallpaper Market - Europe Analysis

6.1 Europe Wallpaper Market Revenue (US$ Million), 2021-2031
6.2 Europe Wallpaper Market Forecast Analysis

7. Europe Wallpaper Market Analysis - by Type

7.1 Paper Based
- 7.1.1 Overview
- 7.1.2 Paper Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.2 Vinyl Based
- 7.2.1 Overview
- 7.2.2 Vinyl Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.3 Fabric Based
- 7.3.1 Overview
- 7.3.2 Fabric Based: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
7.4 Others
- 7.4.1 Overview
- 7.4.2 Others: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

8. Europe Wallpaper Market Analysis - by End-use

8.1 Residential
- 8.1.1 Overview
- 8.1.2 Residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
8.2 Non-residential
- 8.2.1 Overview
- 8.2.2 Non-residential: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)

9. Europe Wallpaper Market - Country Analysis

9.1 Europe
- 9.1.1 Europe Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.1 Europe Wallpaper Market - Revenue and Forecast Analysis - by Country
  - 9.1.1.2 Germany: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.2.1 Germany: Europe Wallpaper Market Share - by Type
    - 9.1.1.2.2 Germany: Europe Wallpaper Market Share - by End-use
  - 9.1.1.3 France: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.3.1 France: Europe Wallpaper Market Share - by Type
    - 9.1.1.3.2 France: Europe Wallpaper Market Share - by End-use
  - 9.1.1.4 United Kingdom: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.4.1 United Kingdom: Europe Wallpaper Market Share - by Type
    - 9.1.1.4.2 United Kingdom: Europe Wallpaper Market Share - by End-use
  - 9.1.1.5 Italy: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.5.1 Italy: Europe Wallpaper Market Share - by Type
    - 9.1.1.5.2 Italy: Europe Wallpaper Market Share - by End-use
  - 9.1.1.6 Russia: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.6.1 Russia: Europe Wallpaper Market Share - by Type
    - 9.1.1.6.2 Russia: Europe Wallpaper Market Share - by End-use
  - 9.1.1.7 Rest of Europe: Europe Wallpaper Market - Revenue and Forecast, 2021-2031 (US$ Million)
    - 9.1.1.7.1 Rest of Europe: Europe Wallpaper Market Share - by Type
    - 9.1.1.7.2 Rest of Europe: Europe Wallpaper Market Share - by End-use

10. Competitive Landscape

10.1 Heat Map Analysis by Key Players
10.2 Company Positioning and Concentration

11. Industry Landscape

11.1 Overview
11.2 Market Initiative
11.3 Partnerships and Collaborations
11.4 Other Developments

12. Company Profiles

12.1 Milton & King Pty Ltd.
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Walls Republic US
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 A-Street Prints
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Abigail Edwards
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Glamora Srl
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 Coordonne
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 Borastapeter AB
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Sanderson Design Group
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 Asian Paints Ltd
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Wall&deco S.r.l.
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments
12.11 Galerie Limited
- 12.11.1 Key Facts
- 12.11.2 Business Description
- 12.11.3 Products and Services
- 12.11.4 Financial Overview
- 12.11.5 SWOT Analysis
- 12.11.6 Key Developments
12.12 Farrow & Ball Ltd
- 12.12.1 Key Facts
- 12.12.2 Business Description
- 12.12.3 Products and Services
- 12.12.4 Financial Overview
- 12.12.5 SWOT Analysis
- 12.12.6 Key Developments
12.13 Osborne & Little
- 12.13.1 Key Facts
- 12.13.2 Business Description
- 12.13.3 Products and Services
- 12.13.4 Financial Overview
- 12.13.5 SWOT Analysis
- 12.13.6 Key Developments
12.14 Cole & Son (Wallpapers) Ltd
- 12.14.1 Key Facts
- 12.14.2 Business Description
- 12.14.3 Products and Services
- 12.14.4 Financial Overview
- 12.14.5 SWOT Analysis
- 12.14.6 Key Developments
12.15 Holden Decor
- 12.15.1 Key Facts
- 12.15.2 Business Description
- 12.15.3 Products and Services
- 12.15.4 Financial Overview
- 12.15.5 SWOT Analysis
- 12.15.6 Key Developments

13. Appendix

13.1 About Us