Maternity & Personal Care Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Type, By Sales Channel, By Region & Competition, 2020-2030F

Description

Global Maternity & Personal Care Market was valued at USD 59.06 billion in 2024 and is expected to grow to USD 87.44 billion by 2030 with a CAGR of 6.80% during the forecast period. The global maternity and personal care market is witnessing steady growth, driven by increasing awareness of maternal health, wellness, and hygiene. Consumers are seeking safe, natural, and effective products tailored for pregnancy, postpartum care, and personal grooming. Rising disposable incomes, urbanization, and changing lifestyles are encouraging the adoption of premium and specialized solutions, including skincare, hair care, and personal hygiene products. Additionally, the growth of e-commerce and social media influence is enabling greater product accessibility and awareness. Innovations in product formulations, packaging, and convenience are further enhancing consumer engagement, making maternity and personal care an evolving and dynamic market segment worldwide.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 59.06 Billion
Market Size 2030	USD 87.44 Billion
CAGR 2025-2030	6.80%
Fastest Growing Segment	Online
Largest Market	North America

Key Market Drivers

Rising Awareness of Maternal Health and Wellness

One of the most significant drivers of the maternity and personal care market is the increasing awareness of maternal health and wellness among women. Modern consumers are more informed about the physical, emotional, and hormonal changes that occur during pregnancy and postpartum periods. According to the World Health Organization (WHO), over 90% of women worldwide experience pregnancy-related health concerns, highlighting the need for specialized care. This awareness has created demand for products such as stretch mark creams, pregnancy-safe skincare, prenatal vitamins, and postpartum recovery aids. Healthcare professionals and wellness advocates contribute to this trend by emphasizing preventive care and safe product usage. Campaigns promoting mental well-being during and after pregnancy have encouraged the adoption of products supporting comfort, hygiene, and self-care. This heightened consciousness drives innovation and expansion across the maternity and personal care sector.

Key Market Challenges

Regulatory and Safety Compliance Challenges

One of the most critical challenges in the maternity and personal care market is navigating stringent regulatory requirements and ensuring product safety. Products targeted toward pregnant and postpartum women must meet strict guidelines imposed by health authorities in different countries. Regulatory bodies often require extensive testing for ingredients, packaging, and claims, which can significantly increase development time and costs. Any safety concerns or non-compliance can lead to product recalls, legal repercussions, and damage to brand reputation. Furthermore, differences in regulations across regions make it challenging for global brands to maintain uniform product offerings. Companies must invest in rigorous quality control and continuous monitoring of emerging guidelines to ensure compliance, which can be both resource-intensive and complex. This regulatory landscape can slow product launches and limit market expansion, posing a significant hurdle for new entrants and existing players alike.

Key Market Trends

Integration of Technology and Personalized Solutions

Technological advancements are shaping the maternity and personal care market, giving rise to personalized and tech-driven solutions. Companies are leveraging biotechnology, dermatological research, and digital tools to create products tailored to individual needs, such as skin type, hair texture, or pregnancy stage. Personalized subscription boxes, AI-powered skincare recommendations, and smart wellness devices are becoming more prevalent. These innovations allow consumers to receive targeted care, enhancing product efficacy and satisfaction. Mobile apps, virtual consultations, and online diagnostic tools are enabling mothers to make informed choices regarding prenatal and postnatal care. This trend toward personalization not only strengthens consumer engagement but also differentiates brands in an increasingly competitive market.

Key Market Players

Unilever plc,
Amoralia
Edgewell Personal Care Company
Seraphine Limited
Kaya Ltd
Destination Maternity Corporation
Johnson & Johnson Services, Inc.
Mama Mio Inc.
Jubiliant Ingrevea Limited
Proctor & Gamble Company

Report Scope:

In this report, the Global Maternity & Personal Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Maternity & Personal Care Market, By Type:

Skin Care
Hair Care
Maternity Clothing & Apparel
Others

Maternity & Personal Care Market, By Sales Channel:

Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drugstores
Online
Others

Maternity & Personal Care Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
South America
- Argentina
- Colombia
- Brazil
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Maternity & Personal Care Market.

Available Customizations:

Global Maternity & Personal Care Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Maternity & Personal Care Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type (Skin Care, Hair Care, Maternity Clothing & Apparel, Others)
- 5.2.2. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drugstores, Online, Others)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
5.3. Market Map

6. North America Maternity & Personal Care Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Type
- 6.2.2. By Sales Channel
- 6.2.3. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Maternity & Personal Care Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Type
    - 6.3.1.2.2. By Sales Channel
- 6.3.2. Canada Maternity & Personal Care Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Type
    - 6.3.2.2.2. By Sales Channel
- 6.3.3. Mexico Maternity & Personal Care Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Type
    - 6.3.3.2.2. By Sales Channel

7. Europe Maternity & Personal Care Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Type
- 7.2.2. By Sales Channel
- 7.2.3. By Country
7.3. Europe: Country Analysis
- 7.3.1. France Maternity & Personal Care Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Type
    - 7.3.1.2.2. By Sales Channel
- 7.3.2. Germany Maternity & Personal Care Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Type
    - 7.3.2.2.2. By Sales Channel
- 7.3.3. Spain Maternity & Personal Care Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Type
    - 7.3.3.2.2. By Sales Channel
- 7.3.4. Italy Maternity & Personal Care Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Type
    - 7.3.4.2.2. By Sales Channel
- 7.3.5. United Kingdom Maternity & Personal Care Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Type
    - 7.3.5.2.2. By Sales Channel

8. Asia-Pacific Maternity & Personal Care Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Type
- 8.2.2. By Sales Channel
- 8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Maternity & Personal Care Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Type
    - 8.3.1.2.2. By Sales Channel
- 8.3.2.Japan Maternity & Personal Care Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Type
    - 8.3.2.2.2. By Sales Channel
- 8.3.3. India Maternity & Personal Care Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Type
    - 8.3.3.2.2. By Sales Channel
- 8.3.4. South Korea Maternity & Personal Care Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Type
    - 8.3.4.2.2. By Sales Channel
- 8.3.5. Indonesia Maternity & Personal Care Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Type
    - 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Maternity & Personal Care Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Type
- 9.2.2. By Sales Channel
- 9.2.3. By Country
9.3. MEA: Country Analysis
- 9.3.1. South Africa Maternity & Personal Care Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Type
    - 9.3.1.2.2. By Sales Channel
- 9.3.2. Saudi Arabia Maternity & Personal Care Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Type
    - 9.3.2.2.2. By Sales Channel
- 9.3.3. UAE Maternity & Personal Care Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Type
    - 9.3.3.2.2. By Sales Channel
- 9.3.4. Turkey Maternity & Personal Care Market Outlook
  - 9.3.4.1. Market Size & Forecast
    - 9.3.4.1.1. By Value
  - 9.3.4.2. Market Share & Forecast
    - 9.3.4.2.1. By Type
    - 9.3.4.2.2. By Sales Channel

10. South America Maternity & Personal Care Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Type
- 10.2.2. By Sales Channel
- 10.2.3. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Maternity & Personal Care Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Type
    - 10.3.1.2.2. By Sales Channel
- 10.3.2. Argentina Maternity & Personal Care Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Type
    - 10.3.2.2.2. By Sales Channel
- 10.3.3. Colombia Maternity & Personal Care Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Type
    - 10.3.3.2.2. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
- 15.1.1. Unilever plc
  - 15.1.1.1. Business Overview
  - 15.1.1.2. Company Snapshot
  - 15.1.1.3. Products & Services
  - 15.1.1.4. Financials (As Per Availability)
  - 15.1.1.5. Key Market Focus & Geographical Presence
  - 15.1.1.6. Recent Developments
  - 15.1.1.7. Key Management Personnel
- 15.1.2. Amoralia
- 15.1.3. Edgewell Personal Care Company
- 15.1.4. Seraphine Limited
- 15.1.5. Kaya Ltd
- 15.1.6. Destination Maternity Corporation
- 15.1.7. Johnson & Johnson Services, Inc.
- 15.1.8. Mama Mio Inc.
- 15.1.9. Jubiliant Ingrevea Limited
- 15.1.10. Proctor & Gamble Company