PUBLISHER: QYResearch | PRODUCT CODE: 1862310
PUBLISHER: QYResearch | PRODUCT CODE: 1862310
The global market for Online Beauty and Personal Care Products was estimated to be worth US$ 73320 million in 2024 and is forecast to a readjusted size of US$ 157008 million by 2031 with a CAGR of 11.3% during the forecast period 2025-2031.
This report studies the Online Beauty and Personal Care Products market. Online Beauty and Personal Care Products refers to Beauty and Personal Care Products sold through the online store.
Global Online Beauty and Personal Care Products key players include L'Oreal, Procter & Gamble, Estee Lauder, Philips, etc. Global top four manufacturers hold a share over 30%. Europe is the largest market, with a share over 25%, followed by United States and China, both have a share about 50 percent. In terms of product, Skin Care is the largest segment, with a share over 45%. And in terms of application, the largest application is Mass Market, followed by Luxuary/Pharmarcy Marke.
Market Drivers
A primary driver is the unparalleled convenience and accessibility offered by e-commerce. Consumers can now research, compare, and purchase a vast array of products from anywhere at any time, bypassing the limitations of physical store hours and inventory. This is complemented by the rise of subscription models (e.g., Birchbox, Ipsy) and auto-replenishment services, which create a steady revenue stream for brands and simplify the routine for customers.
The influence of digital marketing and social media cannot be overstated. Platforms like Instagram, TikTok, and YouTube have become the new beauty counters. Influencer reviews, tutorial videos, and user-generated content build trust and create immediate demand for products. "Haul" videos and before-and-after transformations serve as powerful social proof, effectively driving purchase decisions and creating viral trends overnight.
This report aims to provide a comprehensive presentation of the global market for Online Beauty and Personal Care Products, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Online Beauty and Personal Care Products by region & country, by Type, and by Application.
The Online Beauty and Personal Care Products market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Beauty and Personal Care Products.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Online Beauty and Personal Care Products company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Online Beauty and Personal Care Products in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Online Beauty and Personal Care Products in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.