PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1880665
PUBLISHER: Fortune Business Insights Pvt. Ltd. | PRODUCT CODE: 1880665
The global garment care appliances market continues to grow steadily as consumers increasingly prioritize convenience, efficiency, and fabric care quality in their daily routines. According to the latest report, the market was valued at USD 67.79 billion in 2024, supported by robust adoption of steam irons, dry irons, and advanced garment care technologies. By 2025, the market is projected to increase to USD 70.92 billion, driven by rising disposable incomes and modernization of households across emerging nations. Long-term expansion remains strong, with the industry forecast to reach USD 100.09 billion by 2032, reflecting a CAGR of 5.05% during the forecast period.
Asia Pacific dominated global demand with a 33.23% market share in 2024, led by rapid urbanization, expansion of the textile industry, and growing consumer preference for smart and multifunctional home appliances. Key players operating in the sector include Panasonic Corporation, Morphy Richards, Philips, Havells, Bajaj Electricals, and Tefal, among others.
Market Drivers
One of the most powerful drivers of market growth is the expansion of the global travel and tourism sector, which has significantly boosted demand for portable and upright garment steamers. Hotels and hospitality chains increasingly equip guest rooms with garment care appliances to enhance guest convenience and efficiency. Rising business travel and tourism activities further fuel adoption of compact steamers and rapid-wrinkle-removal solutions. According to global travel data, international visitor spending increased by nearly 11.6% in 2023, reaching USD 1.9 trillion, reinforcing demand for travel-friendly garment care products.
Market Restraints
Despite upward momentum, the market faces a key restraint: high repair and maintenance costs. Many consumers experience dissatisfaction when appliances require expensive repairs shortly after purchase, reducing brand loyalty and creating hesitation to invest in premium models. Perceptions of high service charges also discourage buyers who prefer cost-effective, long-lasting solutions, thereby affecting the market's adoption rate.
Market Opportunities
Flourishing e-commerce channels present substantial growth opportunities. Online platforms offer wide access to global brands, detailed product comparisons, reviews, and competitive prices. Manufacturers increasingly leverage digital marketplaces to bypass intermediaries, enabling direct promotions and personalized offers. The rapid expansion of online shopping in emerging nations is expected to further accelerate market penetration.
Market Trends
A major trend shaping the industry is the rising inclination toward smart garment care appliances. Features such as IoT connectivity, AI-based fabric recognition, remote monitoring, smart steam control, and automated cleaning cycles are gaining traction. These innovations improve convenience, personalize garment care, and enable energy efficiency. As consumers increasingly favor technologies that reduce time and manual effort, demand for smart irons and automated garment steamers continues to grow.
By Type
Steam irons dominated the market in 2024 and remain the fastest-growing category. Their ability to efficiently remove wrinkles and handle diverse fabric types makes them ideal for both households and commercial applications.
Dry irons, known for affordability and portability, represent the second-fastest-growing segment.
By Application
The residential segment held the largest share in 2024, driven by rising disposable incomes, lifestyle upgrades, and increasing dependence on convenient home appliances.
The commercial segment, including hotels, laundry services, and garment businesses, is expected to grow at the highest CAGR, owing to increasing demand for high-capacity garment solutions.
By Distribution Channel
Specialty stores led the market due to wide product availability and the ability to compare features directly.
Online retail is the fastest-growing segment, supported by increased internet usage, digital payments, and superior product variety.
Asia Pacific (2024 Market Size: USD 22.53 billion)
Asia Pacific held the largest share and is expected to grow fastest due to rapid urbanization, rising incomes, and a booming textile industry in China, India, and Southeast Asia.
Europe
Europe is the second fastest-growing region, supported by a strong fashion industry, environmental regulations, and growing demand for energy-efficient and eco-friendly appliances.
North America
North America ranks third, fueled by strong purchasing power, busy lifestyles, and rapid adoption of smart home appliances. High e-commerce penetration further accelerates demand.
South America & Middle East & Africa
Both regions are expected to grow steadily due to rising middle-class populations, increased awareness of garment care, and growing preference for multifunctional appliances.
Conclusion
From USD 67.79 billion in 2024 to USD 100.09 billion by 2032, the global garment care appliances market is poised for significant expansion driven by technology integration, lifestyle modernization, e-commerce growth, and rising fabric-care awareness.
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Segmentation By Type
By Application
By Distribution Channel
By Region