India Meat Substitutes Market By Type, By Source (Soy, Wheat, Peas, Mycoprotein, Others ), By Distribution Channel, By Region, Competition Forecast & Opportunities, 2018-2028F

Description

India meat substitutes market is anticipated to project robust growth in the forecast period on account of health benefits offered by such products, which include the reduction of non-communicable diseases, digestive disorders, and obesity, among others. Other factors such as government initiatives, new product launches by meat substitute companies, etc. are also contributing to the rising demand for meat substitutes in the country.

People have started to adopt vegetarianism in their daily lives as well as become more accepting of the concept over the recent years. Also, those who typically consume a lot of meat but are switching to a plant-based, vegetarian diet may find meat alternatives to be quite helpful. India had 1.38 billion people as of March 2021, making about 18% of the world's population. India has the highest percentage of vegetarians in the world which is around 30% of the population according to data from a Government of India (GOI) census. In India, a number of religious customs and moral principles influence vegetarianism. The remaining 70% of people are not vegetarian and eat only a small amount of meat each week. The term "flexitarian" is frequently used to describe this group of people, who primarily follow a vegetarian diet but occasionally consume meat or fish.

Moreover, there are many appetizing and healthy plant-based dietary options available to consumers presently. And more and more of them are choosing vegan diets, making it crucial to cater to this growing population. Evolved Foods, Veggie Champ, Good Dot, Vezlay, Vegetagold, and other mock meat companies are attempting to provide healthy and economical meat substitutes in India by utilizing grains and plant proteins. For instance, Mumbai-based Evo Foods has produced a plant-based liquid egg that is free of cholesterol, salmonella risk, and animal cruelty.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 301.42 Million
Market Size 2028	USD 673.98 Million
CAGR 2023-2028	14.56%
Fastest Growing Segment	Online
Largest Market	South India

Rising Health Consciousness Fueling the Market Growth

People are becoming more aware of their eating habits and the nutritional value and beneficial ingredients in their food, particularly after the COVID-19 pandemic situation. Meat substitutes offer various health benefits to consumers such as higher fiber and lower saturated fat content, dietary diversity, etc. Hence, companies are focusing on offering meat substitutes with good amount of protein content to consumers. For instance, the US company Beyond Meat, which Allana Consumer Products has launched in India, uses basic peas and moong beans as its protein sources. Burger patties, sausages, meatballs, nuggets, kebabs, and tikkas are the most common plant-based meat items. Moreover, some people abstain from meat for 'moral' reasons, in part because there is more awareness of animal suffering nowadays. More industries are creating it to suit the growing demand due to the surge in the consumption of plant-based meat and imitation meat. Mock meat is also an option for vegetarians who desire to consume meat but are unable to do so for ethical consideration. Hence, such factors are prompting individuals to opt for meat substitutes, thus contributing to the overall growth of the market.

Government Initiatives Boosting Market Growth

The government of India has been launching various initiatives to encourage protein consumption through plant-based alternatives in India through initiatives such as Eat Right India led by Ministry of Health and Family Welfare, Right to Protein, The Plant Factor, a food innovative challenge initiated by the Federation of Indian Animal Protection Organizations, etc. Moreover, in 2022, the first plant-based foods summit was held by the Ministry of Food Processing Industries of the Government of India (MOFPI) and Agricultural and Processed Food Products Export Development Authority (APEDA). The summit was organised by the Plant Based Foods Industry Association (PBFIA) in partnership with the Good Food Institute India (GFI). The plant-based summit aimed to provide strategic opportunities to the industry's players and to offer organisations a forum to network, share information about new technologies, discuss issues facing the sector, and enlist the support of influential individuals. These initiatives are anticipated to further expand the growth of meat substitutes market in India during the forecast period.

Market Segmentation:

The India meat substitutes market is segmented based on type, source, distribution channel, region, and competitional landscape. In terms of type, the market is fragmented into snacks, meals, raw. Based on source, the market is segmented into soy, wheat, peas, mycoprotein, others (rice, etc.). Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores and online. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North India, South India, East India and West India.

Company Profiles

Gurmi Foods Private Limited, Vezlay Foods Pvt. Ltd., Bizchef Ventures Private Limited, Gooddot Enterprises Private Limited, Imagine Foods Private Limited, Ahimsa Food, Mister Veg Foods Pvt Ltd, Biotrack Foods Private Limited. Ltd., Evo Foodtech Private Limited, Dharmic Foods Pvt. Ltd. are among the major market players in the India platform that lead the market growth of the India meat substitutes market.

Report Scope:

In this report, the India meat substitutes market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

India Meat Substitutes Market, By Type:

Snacks
Meals
Raw

India Meat Substitutes Market, By Source:

Soy
Wheat
Peas
Mycoprotein
Others

India Meat Substitutes Market, By Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online

India Meat Substitutes Market, By Region:

North India
South India
West India
East India

Competitive Landscape:

Company Profiles: Detailed analysis of the major companies present in the India meat substitutes market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information:

Detailed analysis and profiling of additional market players (up to five).

Product Code: 2135

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer Analysis (B2C Model Analysis)

4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision

5. India Meat Substitutes Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Type Market Share Analysis (Snacks, Meals, Raw)
- 5.2.2. By Source Market Share Analysis (Soy, Wheat, Peas, Mycoprotein, Others (Rice, etc.))
- 5.2.3. By Distribution Channel Market Share Analysis (Supermarkets and Hypermarkets, Convenience Stores, Online)
- 5.2.4. By Regional Market Share Analysis
  - 5.2.4.1. North India Market Share Analysis
  - 5.2.4.2. South India Market Share Analysis
  - 5.2.4.3. West India Market Share Analysis
  - 5.2.4.4. East India Market Share Analysis
- 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. India Meat Substitutes Market Mapping & Opportunity Assessment
- 5.3.1. By Type Market Mapping & Opportunity Assessment
- 5.3.2. By Source Market Mapping & Opportunity Assessment
- 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. India Snacks Meat Substitutes Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type Market Share Analysis (Burger Patties, Sausages, Nuggets and Strips, Meatballs, Others (Fish, Fillets, etc.))
- 6.2.2. By Source Market Share Analysis
- 6.2.3. By Distribution Channel Market Share Analysis

7. India Meals Meat Substitutes Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type Market Share Analysis (Soup, Biriyani, Keema, Others (Mutton Curry Kit, Veg Scrambled Egg, etc.))
- 7.2.2. By Source Market Share Analysis
- 7.2.3. By Distribution Channel Market Share Analysis

8. India Raw Meat Substitutes Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type Market Share Analysis (Tempeh, Tofu, Seitan, Others (Soyrizo, etc.))
- 8.2.2. By Source Market Share Analysis
- 8.2.3. By Distribution Channel Market Share Analysis

9. Market Dynamics

9.1. Drivers
- 9.1.1. Changing Tastes & Preferences of Consumers
- 9.1.2. Rising Number of Flexitarians
- 9.1.3. Government Initiatives
9.2. Challenges
- 9.2.1. Lack of Awareness
- 9.2.2. High Prices

10. Impact of COVID-19 on India Meat Substitutes Market

10.1. Impact Assessment Model
- 10.1.1. Key Segments Impacted
- 10.1.2. Key Regions Impacted
- 10.1.3. Key Sales Channel Impacted

11. Market Trends & Developments

11.1. New Product Launches
11.2. Rising Health Consciousness
11.3. Growing Marketing Campaigns by Companies
11.4. Rising Demand from Online Channels
11.5. Increasing Number of Market Players

12. Porter's Five Forces Model

12.1. Competitive Rivalry
12.2. Bargaining Power of Buyers
12.3. Bargaining Power of Suppliers
12.4. Threat of New Entrants
12.5. Threat of Substitutes

13. SWOT Analysis

13.1. Strengths
13.2. Weaknesses
13.3. Opportunities
13.4. Threats

14. Policy & Regulatory Landscape

15. India Economic Profile

16. Competitive Landscape

16.1. Company Profiles
- 16.1.1. Gurmi Foods Private Limited
  - 16.1.1.1. Company Details
  - 16.1.1.2. Product & Services
  - 16.1.1.3. Financials (As Per Availability)
  - 16.1.1.4. Key Market Focus & Geographical Presence
  - 16.1.1.5. Recent Developments
  - 16.1.1.6. Key Management Personnel
- 16.1.2. Vezlay Foods Pvt. Ltd.
  - 16.1.2.1. Company Details
  - 16.1.2.2. Product & Services
  - 16.1.2.3. Financials (As Per Availability)
  - 16.1.2.4. Key Market Focus & Geographical Presence
  - 16.1.2.5. Recent Developments
  - 16.1.2.6. Key Management Personnel
- 16.1.3. Bizchef Ventures Private Limited
  - 16.1.3.1. Company Details
  - 16.1.3.2. Product & Services
  - 16.1.3.3. Financials (As Per Availability)
  - 16.1.3.4. Key Market Focus & Geographical Presence
  - 16.1.3.5. Recent Developments
  - 16.1.3.6. Key Management Personnel
- 16.1.4. Gooddot Enterprises Private Limited
  - 16.1.4.1. Company Details
  - 16.1.4.2. Product & Services
  - 16.1.4.3. Financials (As Per Availability)
  - 16.1.4.4. Key Market Focus & Geographical Presence
  - 16.1.4.5. Recent Developments
  - 16.1.4.6. Key Management Personnel
- 16.1.5. Imagine Foods Private Limited
  - 16.1.5.1. Company Details
  - 16.1.5.2. Product & Services
  - 16.1.5.3. Financials (As Per Availability)
  - 16.1.5.4. Key Market Focus & Geographical Presence
  - 16.1.5.5. Recent Developments
  - 16.1.5.6. Key Management Personnel
- 16.1.6. Ahimsa Food
  - 16.1.6.1. Company Details
  - 16.1.6.2. Product & Services
  - 16.1.6.3. Financials (As Per Availability)
  - 16.1.6.4. Key Market Focus & Geographical Presence
  - 16.1.6.5. Recent Developments
  - 16.1.6.6. Key Management Personnel
- 16.1.7. Mister Veg Foods Pvt Ltd
  - 16.1.7.1. Company Details
  - 16.1.7.2. Product & Services
  - 16.1.7.3. Financials (As Per Availability)
  - 16.1.7.4. Key Market Focus & Geographical Presence
  - 16.1.7.5. Recent Developments
  - 16.1.7.6. Key Management Personnel
- 16.1.8. Biotrack Foods Private Limited
  - 16.1.8.1. Company Details
  - 16.1.8.2. Product & Services
  - 16.1.8.3. Financials (As Per Availability)
  - 16.1.8.4. Key Market Focus & Geographical Presence
  - 16.1.8.5. Recent Developments
  - 16.1.8.6. Key Management Personnel
- 16.1.9. Evo Foodtech Private Limited
  - 16.1.9.1. Company Details
  - 16.1.9.2. Product & Services
  - 16.1.9.3. Financials (As Per Availability)
  - 16.1.9.4. Key Market Focus & Geographical Presence
  - 16.1.9.5. Recent Developments
  - 16.1.9.6. Key Management Personnel
- 16.1.10. Dharmic Foods Pvt. Ltd
  - 16.1.10.1. Company Details
  - 16.1.10.2. Product & Services
  - 16.1.10.3. Financials (As Per Availability)
  - 16.1.10.4. Key Market Focus & Geographical Presence
  - 16.1.10.5. Recent Developments
  - 16.1.10.6. Key Management Personnel

17. Strategic Recommendations/Action Plan

17.1. Key Focus Areas
17.2. Target Type
17.3. Target Distribution Channel

(Note 1: The data given for any year represents the market during the period, i.e., 1st April of the previous year to 31st March of that year. E.g. For 2022E, the data represents the period, 1st April 2021 to 31st March 2022. Note 2: The companies list can be customized based on the client requirements.)