Global CRM Analytics Market Size By Type (Customer Analytics, Sales Analytics, Marketing Analytics), By Vertical (Manufacturing, Retail), By Geographic Scope And Forecast

CRM Analytics Market Size And Forecast

CRM Analytics Market size was valued at USD 8.94 Billion in 2024 and is projected to reach USD 20.95 Billion by 2032, growing at a CAGR of 11.23 % during the forecast period 2026-2032.

An increasing amount of data and the demand for better actionable insights to gain an advantage over competitors and boost customer loyalty, the CRM Analytics Market is likely to experience rapid expansion over the forecast period. CRM Analytics provides fact-based data on overall product demand, sales process, pricing efficacy, and consumer price sensitivity, all of which are expected to aid worldwide market growth. It allows businesses to keep clients by tracking and managing campaign performance, which might drive the global CRM Analytics Market forward. The Global CRM Analytics Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global CRM Analytics Market Definition

The need to engage customers through tailored and multichannel marketing has become increasingly vital in this changing world where clients walk through the entire buying cycle before thinking about the suppliers. CRM analytics assists the marketing team in the planning, execution, and measurement of campaigns across all channels, from start to end, as well as in making strategic decisions based on the outcomes produced from the data available on consumer behavior and preferences. Analytics for customer relationship management (CRM) is a software tool that provides firms with quick access to data while also modernizing business decisions.

CRM Analytics is also utilized in online analytical processing, where it is combined with data mining techniques. It is critical for any firm to engage with its consumers through a variety of targeted and multichannel campaigns, as buyers go through the entire purchase cycle before considering which providers to use or recommend. This tool can be used for a variety of tasks, including profitability analysis, customer segmentation, predictive modeling, event monitoring, and what-if scenarios. In order to design, execute, and measure campaigns across numerous channels, it assists the marketing team in making tactical decisions based on the results, which are determined by customer behavior and choices.

CRM analytics delivers fact-based information on the entire sales process and product demand, as well as on consumer price sensitivity and overall pricing efficacy, among other things. It assists businesses in retaining customers by controlling and tracking the effectiveness of marketing campaigns. CRM analytics not only improves customer relationships in terms of sales and services but also improves supply chain management, resulting in lower costs and more competitive pricing for the company. The CRM Analytics Market is segmented into applications such as sales analytics, customer analytics, contact center analytics, marketing analytics, web analytics, and social media analytics. Sales analytics is a subset of customer analytics. Marketing analytics enables businesses to create a variety of campaign programs for customers and engage with them one-on-one across many channels, as well as to grow the sales pipeline and demonstrate the impact of marketing expenditures in real time.

Global CRM Analytics Market Overview

Rising pressure to retain important clients, combined with rising competition, may drive up the demand for CRM analytics systems. Additionally, the growth of data and the ability to gain sales insights are likely to contribute to the expansion of the global CRM Analytics Market. CRM Analytics provides fact-based information on overall product demand, sales process, pricing effectiveness, and customer price sensitivity, all of which are expected to contribute to the growth of the global market in the coming years. Companies can retain consumers by tracking and managing the performance of marketing campaigns, which is expected to boost the global CRM Analytics Market's expansion.

Furthermore, a number of new firms are developing among the long-standing established players in the retail business in order to capitalize on the market expansion. New players are embracing the e-commerce business model in order to capitalize on the growing popularity of smartphones. The suppliers in the industry are therefore exposed to opportunities to grow their client base as a result of this. With e-commerce behemoths like Amazon raking in USD 71.84 billion in online sales, brick-and-mortar retail behemoths like Walmart and Macy's, among others, are finding it increasingly difficult to compete.

Several brick-and-mortar businesses are consolidating their shop locations and concentrating on a smaller number of stores in order to increase efficiency and flexibility while remaining competitive. This group of retailers is likewise embracing the internet business platform in order to generate new revenue streams and establish an omnichannel presence. In the meanwhile, worries over data management as well as data quality and integration have slowed the market's expansion to some extent. While organizations' marketing teams are increasingly required to establish plans, execute and evaluate campaigns across multiple platforms and make better decisions, the industry is expected to benefit from the increased demand for these services.

Global CRM Analytics Market Segmentation Analysis

The Global CRM Analytics Market is Segmented on the basis of Type, Vertical, And Geography.

CRM Analytics Market, By Type

• Customer Analytics
• Sales Analytics
• Marketing Analytics
• Others

Based on Type, the market is bifurcated into Customer Analytics, Sales Analytics, Marketing Analytics, and Others. Marketing analytics accounted for the largest share of the global market because it enables various companies to run a number of campaigns and engage customers across channels in order to demonstrate the impact of marketing investments on a real-time basis and build the sales pipeline, thereby generating the largest market share. CRM analytics tools aid in the analysis of a company's marketing, sales, and service performance. As a result, it is a smart analysis of consumer data across the firm to improve ROI while lowering operational costs. IT gives all enterprises a 360-degree perspective of real-time insights to help them understand their customers and take fact-based actions.

CRM Analytics Market, By Vertical

• Banking, Financial Services, and Insurance
• Telecommunications and IT
• Manufacturing
• Retail
• Others

Based on Vertical, the market is bifurcated into Banking, Financial Services, and Insurance, Telecommunications and IT, Manufacturing, Retail, and Others. The retail industry is likely to take up a large proportion of the market. To capitalize on market expansion, a number of new firms are emerging among the long-established established players in the retail business. To capitalize on the growing popularity of smartphones, new players are embracing an e-commerce business strategy. Market merchants are thus exposed to opportunities to extend their client base.

CRM Analytics Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, the Global CRM Analytics Market is classified into North America, Europe, Asia Pacific, and Rest of the world. In 2021 North America accounted for the greatest portion of the global market in terms of market share. This is primarily due to an increase in the amount of data available and growing awareness of the importance of retaining valuable customers. Similarly, Asia Pacific is following the same path, with the region likely to continue growing in the foreseeable future. Industries such as banking, finance, insurance, telecommunications and information technology, healthcare and life science, transportation and logistics, and others are fueling the global CRM Analytics Market's expansion.

Key Players

The "Global CRM Analytics Market" study report will provide a valuable insight with an emphasis on the global market including some of the major players such as SAP SE, Teradata, Salesforce, Oracle Corporation, Accenture PLC, Infor, SAS Institute, Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• A multi-million-dollar five-year partnership with IBM will improve the customer experience for millions of connected Indian consumers and companies. This partnership would also help Vodafone Idea achieve its merger synergy goals by lowering IT costs. The partnership will give Vodafone Idea a hybrid cloud-based digital platform to better engage its approximately 387 million members (as of December 31, 2018), while improving company efficiency, agility, scale, and streamlining operations.
• In November 2020, Microsoft Corporation established a strategic partnership with C3.ai and Adobe Systems, Inc. to develop sophisticated and AI-powered CRM solutions. This sophisticated service is expected to improve forecast accuracy capabilities.
• In February 2021, Copper CRM, Inc. bought Sherlock to help clients build their businesses with the more meaningful customer and prospect relationships. It also delivers experts who can see what their target is doing through the customer success journey, sales action, and account management.
• Microsoft Corporation announced Microsoft Power Platform in April 2021, Microsoft Dynamic 365 will modernize the customer experience from beginning to end.