PUBLISHER: yStats.com | PRODUCT CODE: 1422828
PUBLISHER: yStats.com | PRODUCT CODE: 1422828
Online shopping preferences in Europe indicate a notable uptick in purchases made through social media platforms in the area: new yStats.com report.
The surge in M-Commerce, social shopping, and personalization shapes European consumer preferences in 2023
The current state of omnichannel retail is characterized by a noticeable shift towards physical stores and a worldwide expansion of omnichannel shopping. Trends like virtual shopping, social shopping, and a rising desire for tailored omnichannel shopping experiences are molding the retail landscape. According to the 2023 report, there has been a significant surge in retail M-Commerce sales, accounting for over 40% of total E-Commerce sales. A considerable portion of M-Commerce transactions now occurs via smartphones, underscoring the increasing reliance on mobile platforms for online purchases.
In Europe, online shopping preferences have undergone significant transformations. More than 20% of online shoppers now prefer buying through social media, marking a substantial increase from 2021. Additionally, approximately one-fifth of online shoppers favor having their orders delivered to a nearby store for pick-up, while fewer than 15% opt for delivery to parcel lockers as of October 2022.
The UK anticipates click-and-collect sales surpassing EUR 50 billion by 2026
With significant growth expected, the UK anticipates click-and-collect sales to surpass EUR 50 billion by 2026, comprising over 18% of retail E-Commerce. In October 2022, approximately 14% of B2C E-Commerce consumers in the UK chose in-store or curbside pickup. The proportion of online sales within total retail sales also increased in March 2023 compared to January 2023. Additionally, in Germany, more than 5% of online shoppers preferred B2C E-Commerce orders to be delivered to the retailer's store for pick-up in 2022. The share of online sales in total retail in Germany also increased between 2021 and 2022. Notably, in Q3 2022, over 50% of German Internet users were engaged in researching products and brands online.
2 .Global Developments