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PUBLISHER: yStats.com | PRODUCT CODE: 1422838
PUBLISHER: yStats.com | PRODUCT CODE: 1422838
Global Omnichannel Commerce Trends 2024
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PAGES: 110 Pages
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In 2023, more than 85% of global M-Commerce sales were completed using smartphones: New yStats.com report
Brick-and-mortar stores and mobile commerce are on the rise globally
One key trend in global omnichannel commerce is the resurgence of brick-and-mortar stores, with half of respondents identifying "knowledgeable and helpful sales associates" as the most crucial aspect of their in-store experience. Despite the growth of online shopping, the report indicates a sustained demand for personalized and informed assistance in physical stores. In the realm of mobile commerce (M-Commerce), there has been a significant worldwide increase, with M-Commerce sales estimated to constitute over 40% of total retail E-Commerce sales in 2023. Among these M-Commerce transactions, approximately 85% were conducted via smartphones, highlighting the prevalence of mobile devices in the shopping process.
Global B2C E-Commerce shoppers increasingly favor in-store pickup for online purchases
The convergence of online and offline channels is apparent, with approximately a quarter of global B2C E-Commerce shoppers opting to collect their online purchases in-store or curbside in October 2022. The ability to physically inspect products and ensure order accuracy motivated a significant portion of respondents worldwide to adopt this hybrid shopping approach by February 2023. Moreover, in the six months leading up to February 2023, a significant number of global Metaverse users reported purchasing products after exploring and testing them within metaverse platforms' virtual stores. This intriguing trend indicates a growing impact of virtual environments on consumer behavior, where users are not only exploring but also making well-informed purchase decisions within the metaverse landscape.
Product Code: 1644
Table of Contents
1. Key Takeaways
- Key Takeaways of Omnichannel Commerce Trends, November 2023
2. Management Summary
3. Global Developments
- Omnichannel Retail Trends, November 2023 (1 of 2)
- Omnichannel Retail Trends, November 2023 (2 of 2)
- Share of Retail M-Commerce Sales Making Up Total Retail E-Commerce Sales, in %, 2022 & 2023e
- Share of Smartphones Accounting For Total M-Commerce Sales, in %, 2023e
- Shopping Channels Used at Least Weekly in the Last 12 Months, in % of Respondents, February 2022 & February 2023
- Most Important Attributes of Physical Store Shopping Experience, in % of Respondents, February 2023
- Issues Experienced "Almost Always" or "Frequently" While Shopping In-Store in Last 3 Months, in % of Respondents, February 2023
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- Share of Respondents Who Shop In-Store or Order Online to Pick-Up In-Store Due to the Ability of Verifying Product Condition and Assurance of Correct Items, in %, February 2023
- Share of Respondents Who Planned to Shop in Physical Stores Because They Missed Doing so During Pandemic Lockdowns, in %, February 2023
- Share of Respondents Who Planned to Increase In-Store Shopping and Decrease Online Shopping as Delivery Costs Are Too High, in %, February 2023
- Expected Changes in Online Shopping Behavior, in % of Respondents, February 2023
- Expected Changes in In-Store Shopping Behavior, in % of Respondents, February 2023
- Metaverse-Related Activities Undertaken in The Last 6 Months, in % of Metaverse Users, February 2023
- Top 5 Customer Acquisition and Retention Strategies, in % of SMBs & Enterprises, September 2022
- Share of Businesses That Are Confident That Physical Stores Will Continue to Play an Important Role in Future Commerce Growth, in %, September 2022
- Share of Business Decision Makers Who Believe That Interacting With Customers in the Metaverse Will Become Commonplace, in %, September 2022
- Share of Total Retailers Who Coordinate Experiences as Customers Switch From One Channel to Another, in %, 2022e
4. Asia-Pacific
- 4.1. Regional
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- 4.2. China
- Number of Online Shoppers, in millions, and Share of Internet Users, in %, June 2020-June 2022
- Share of Online Retail Sales of Physical Goods Making Up the Total Retail Sales of Consumer Goods, in %, 2021 & 2022
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
- Share of Online Shoppers Who Made Online Purchases, by Channel, in %, H1 2022
- Number of Online Travel Booking Users, in millions, And Share of Internet Users, in %, June 2020-June 2022
- 4.3. Japan
- Breakdown of Luxury Purchase Journey, in % of Adults, March 2022
- Omnichannel Purchasing Behavior, in % of Luxury Shoppers, March 2022
- 4.4. South Korea
- Share of Respondents Who Shop Using Omnichannel, in %, 2022
- Attitude Towards Omnichannel Shopping, in % of Respondents, 2022
- 4.5. Australia
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
- Share of Online Channels Making Up Total Retail Spend, in %, 2022
- Breakdown of Total Variety Stores* Spend, by Channel, in %, 2022
- 4.6. India
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- Offline Retail Market Size, by Channels, in USD trillion, 2022 & 2030f
- Online Retail Market Size, by Channels, in USD billion, 2022 & 2030f
- 4.7. Philippines
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
5. Europe
- 5.1. Regional
- Preferred Online Shopping Channels, in % of Online Shoppers, 2021 & October 2022
- Preferred Alternative Shipping Options, in % of Online Shoppers, October 2022
- 5.2. UK
- Click-and-Collect Sales, in GBP billion, & Share of Retail E-Commerce Sales, in %, 2020-2026f
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- Share of Online Sales Making Up Total Retail Sales, in %, January 2023, February 2023, March 2023
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022
- Share of Online Food Retail Making Up Total Food Retail, in %, Mach 2022* & March 2023
- 5.3. Germany
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- Share of Online Retail Making Up Total Retail, in %, 2021* & 2022e
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022
- 5.4. France
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022
- 5.5. Italy
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022
- 5.6. Spain
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- Share of Online Shoppers Who Order Through Social Media Regularly, in %, October 2022
- 5.7. Poland
- Online Channels Used to Research Prior to Purchase Decision, in % of Respondents, Q2 2022
- Most Used Online Grocery Shopping Channels, in % of Respondents, Q2 2022
- Online Channels Used to Research Prior to Online Grocery Purchase Decision, in % of Grocery Shoppers, Q2 2022
- 5.8. Sweden
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
6. North America
- 6.1. Regional
- Share of Internet Users Who Research Brands and Products Online, in %, Q3 2022
- 6.2. USA
- Proximity Mobile Transaction Value, in USD billion, in % of Year-On-Year Change, and % of Retail & Food Services, 2020-2027f
- Click-And-Collect Sales Value, in USD billion, in % of Year-On-Year Change, and % of Retail E-Commerce Sales Value, 2020-2026f
- Breakdown of Ways in Which B2C E-Commerce Shoppers Received Their Most Recent Purchase, in %, October 2022
- Digital-Influenced Retail Sales Value, in USD trillion, 2022e & 2027f
- Digital-Influenced Retail Sales Value, by Channel, in USD trillion, 2027f
- Share of Digital-Influenced Retail Sales Making Up Total Retail Sales, in %, 2027f
- Retailers Spending on Omnichannel Retail Solutions, in USD billion, 2022 & 2030f*
- Retailers' Planned Innovations For Omnichannel Retail, in % of Retailers, June 2023
- Share of Omnichannel Consumer Data Adoption, by Retail Segments, in %, June 2023
- 6.3. Canada
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
7. Latin America
- 7.1. Brazil
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
- 7.2. Mexico
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
8. Middle East and Africa
- 8.1. UAE
- Share of Shoppers Who Used at Least One Digital Shopping Feature in Most Recent Retail Shopping Journey, in %, 2022
- Weekly Online Shopping Activities, in % of Internet Users, Q3 2022
- Share of B2C E-Commerce Shoppers Who Picked Up Their Most Recent Online Purchase In-Store or Curbside, in %, October 2022
- 8.2. Saudi Arabia
- Overall Retail Industry Size, in SAR billion, 2022* & 2027f
- Online Retail Industry Size, in SAR billion, 2022* & 2027f
- 8.3. South Africa
- Most Preferred B2C E-Commerce Delivery Options, in % of Online Shoppers, 2022
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