Packaged Facts (founded in 1960), located in New York, has been a leading publisher of market research in food, beverage, consumer packaged goods, and demographic sectors. Packaged Facts first began collecting market research data for advertising and public relations agencies. Gradually its customer base grew to include major corporations in consumer products seeking not just market data, but also competitive analysis and forecasts, for development of new products and marketing existing ones.
By the 1980s, marketing executives from consumer goods companies, including Procter & Gamble, H. J. Heinz, and PepsiCo, commissioned Packaged Facts to prepare custom-tailored studies. In response to growing demand, Packaged Facts broadened its coverage of major/niche consumer markets and began publishing its industry-focused studies in their current syndicated format. Packaged Facts continues to be the leading publisher in the United States of market studies on consumer products.
