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PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1364716

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PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1364716

India Dietary Supplements Market, By Type ; By Function ; By Application ; By Target Consumer ; By Distribution Channel ; By Region, Trend Analysis, Competitive Landscape & Forecast, 2019-2029

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India Dietary Supplements Market Size Zooming 2.6X at Robust CAGR of 14.7% to Touch USD 13.1 Billion by 2029.

India dietary supplements market is flourishing because of the growing focus on the management and prevention of chronic illnesses and lifestyle diseases, such as diabetes, heart ailments, and cancer, and awareness about the significance of maintaining good health and proper nutrition.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the India dietary supplements market size at USD 5.01 billion in 2022. During the forecast period between 2023 and 2029, BlueWeave expects India dietary supplements market size to grow at a robust CAGR of 14.7% reaching a value of USD 13.09 billion by 2029. Major growth drivers for the India dietary supplements market include the growing consumer awareness about preventive healthcare, increasing purchasing power and rising cases of lifestyle diseases, such as obesity, blood pressure, diabetes, and malnutrition. In addition, the adoption of aggressive marketing and promotional strategies for the promotion of dietary supplement is expected to positively influence the growth of the market. Consumers are increasingly shifting towards preventive healthcare. India has one of the highest diabetes cases in the world and it is expected that over 80 million people will be diabetic in the country during the forecast period. Consumers are now getting increasingly aware about excessive use of chemicals and their side effects and opting for dietary supplements. This changing trend would boost the country's dietary supplement market. However, high cost of dietary supplements and lack of awareness about the benefits of dietary supplements are anticipated to restrain the overall market growth during the forecast period.

India Dietary Supplements Market - Overview:

A dietary supplement is a product containing essential nutrients, which can be derived from natural food sources or synthesized artificially. These supplements primarily serve the purpose of meeting the nutritional needs of the human body and are typically consumed in various forms, such as pills, capsules, tablets, or liquids. They can offer nutritional support individually or in combination, tailored to the specific requirements of the consumer. These supplements encompass a wide range of components including vitamins, minerals, herbs, enzymes, amino acids, and various other elements. The primary objective of supplement consumption is to address nutritional deficiencies in the body, thereby aiding in the prevention of diseases and lifestyle-related health issues.

Impact of COVID-19 on India Dietary Supplements Market

Covid-19 pandemic had a positive impact on the India dietary supplements market. As the virus spread, there was a heightened awareness of health and immunity among consumers. This led to increased demand for dietary supplements as people sought ways to boost their overall well-being. The pandemic accelerated the adoption of dietary supplements as a preventive measure, driving growth in categories like vitamins, minerals, and immune-boosting supplements. E-commerce platforms became a preferred channel for purchasing supplements due to social distancing measures. While the market witnessed growth, regulatory scrutiny also increased to ensure product safety and quality. Overall, COVID-19 reshaped consumer behavior and fueled the dietary supplements market in India

India Dietary Supplements Market - By Distribution Channel:

Based on distribution channel, the India dietary supplements market is divided into Pharmacy, Supermarket/Hypermarket, and Online segments. The pharmacy segment holds the highest share in the India dietary supplements market by distribution channel. Pharmacies are trusted sources for health-related products, including dietary supplements, where consumers can seek guidance from pharmacists. Moreover, India's vast network of pharmacies ensures widespread availability of these supplements, making them easily accessible to a wide population. As consumers increasingly prioritize health and wellness, they turn to pharmacies for reliable and safe dietary supplements. Additionally, the pharmacy channel often stocks a diverse range of supplements, catering to various health needs, reinforcing its dominant position in the Indian dietary supplements market.

Competitive Landscape:

Major players operating in the India dietary supplements market include: Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, The Himalaya Drug Company, Abbott India Limited, Kraft Heinz India Pvt Ltd, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, and Patanjali Ayurved Limited. To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of India Dietary Supplements Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Dietary Supplements Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.

Product Code: BWC22306

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. India Dietary Supplements Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing awareness of the importance of good health and nutrition
      • 3.2.1.2. Rising incidence of chronic diseases such as diabetes, heart disease, and cancer
    • 3.2.2. Restraints
      • 3.2.2.1. High cost of dietary supplements
      • 3.2.2.2. Lack of awareness about the benefits of dietary supplements
    • 3.2.3. Opportunities
      • 3.2.3.1. Growing e-commerce market for dietary supplements
      • 3.2.3.2. Expansion of the retail market for dietary supplements
    • 3.2.4. Challenges
      • 3.2.4.1. Counterfeit and spurious dietary supplements
      • 3.2.4.2. Lack of government regulation of the dietary supplements market
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. India Dietary Supplements Market Overview

  • 4.1. Market Size & Forecast, 2019-2029
    • 4.1.1. By Value (USD Billion)
  • 4.2. Market Share & Forecast
    • 4.2.1. By Type
      • 4.2.1.1. Botanicals
      • 4.2.1.2. Vitamins
      • 4.2.1.3. Minerals
      • 4.2.1.4. Amino acids
      • 4.2.1.5. Enzymes
      • 4.2.1.6. Probiotics
      • 4.2.1.7. Other Dietary Supplements
    • 4.2.2. By Function
      • 4.2.2.1. Additional Supplements
      • 4.2.2.2. Medical Supplements
      • 4.2.2.3. Sports Nutrition Supplements
    • 4.2.3. By Application
      • 4.2.3.1. Tablets
      • 4.2.3.2. Capsules
      • 4.2.3.3. Liquid
      • 4.2.3.4. Powder
      • 4.2.3.5. Soft Gels
      • 4.2.3.6. Gel Caps
    • 4.2.4. By Target Consumer
      • 4.2.4.1. Infants
      • 4.2.4.2. Children
      • 4.2.4.3. Adults
      • 4.2.4.4. Pregnant Women
      • 4.2.4.5. Elderly
    • 4.2.5. By Distribution Channel
      • 4.2.5.1. Pharmacy
      • 4.2.5.2. Supermarket/Hypermarket
      • 4.2.5.3. Online
    • 4.2.6. By Region
      • 4.2.6.1. North India
      • 4.2.6.2. South India
      • 4.2.6.3. East India
      • 4.2.6.4. West India

5. North India Dietary Supplements Market

  • 5.1. Market Size & Forecast, 2019-2029
    • 5.1.1. By Value (USD Billion)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type
    • 5.2.2. By Function
    • 5.2.3. By Application
    • 5.2.4. By Target Consumer
    • 5.2.5. By Distribution Channel

6. South India Dietary Supplements Market

  • 6.1. Market Size & Forecast, 2019-2029
    • 6.1.1. By Value (USD Billion)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Function
    • 6.2.3. By Application
    • 6.2.4. By Target Consumer
    • 6.2.5. By Distribution Channel

7. East India Dietary Supplements Market

  • 7.1. Market Size & Forecast, 2019-2029
    • 7.1.1. By Value (USD Billion)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Function
    • 7.2.3. By Application
    • 7.2.4. By Target Consumer
    • 7.2.5. By Distribution Channel

8. West India Dietary Supplements Market

  • 8.1. Market Size & Forecast, 2019-2029
    • 8.1.1. By Value (USD Billion)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Function
    • 8.2.3. By Application
    • 8.2.4. By Target Consumer
    • 8.2.5. By Distribution Channel

9. Competitive Landscape

  • 9.1. List of Key Players and Their Offerings
  • 9.2. India Dietary Supplements Company Market Share Analysis, 2022
  • 9.3. Competitive Benchmarking, By Operating Parameters
  • 9.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

10. Impact of Covid-19 on India Dietary Supplements Market

11. Company Profile (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, SWOT Analysis)

  • 11.1. Amway India Enterprises Private Limited
  • 11.2. Herbalife International India Private Limited
  • 11.3. Dabur India Limited
  • 11.4. The Himalaya Drug Company
  • 11.5. Abbott India Limited
  • 11.6. Kraft Heinz India Pvt Ltd
  • 11.7. Sun Pharmaceutical Industries Limited
  • 11.8. GlaxoSmithKline Consumer Healthcare Limited
  • 11.9. Danone Nutricia International Private Limited
  • 11.10. Patanjali Ayurved Limited
  • 11.11. Other Prominent Players

12. Key Strategic Recommendations

13. Research Methodology

  • 13.1. Qualitative Research
    • 13.1.1. Primary & Secondary Research
  • 13.2. Quantitative Research
  • 13.3. Market Breakdown & Data Triangulation
    • 13.3.1. Secondary Research
    • 13.3.2. Primary Research
  • 13.4. Breakdown of Primary Research Respondents, By Region
  • 13.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.

Product Code: BWC22306

List of Figures

  • Figure 1 India Dietary Supplements Segmentation
  • Figure 2 India Dietary Supplements Market Value Chain Analysis
  • Figure 3 Company Market Share Analysis, 2022
  • Figure 4 India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Figure 5 India Dietary Supplements Market Share, By Type, By Value, 2019-2029
  • Figure 6 India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Figure 7 India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Figure 8 India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Figure 9 India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Figure 10 North India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Figure 11 North India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Figure 12 North India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Figure 13 North India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Figure 14 North India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Figure 15 North India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Figure 16 South India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Figure 17 South India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Figure 18 South India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Figure 19 South India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Figure 20 South India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Figure 21 South India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Figure 22 East India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Figure 23 East India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Figure 24 East India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Figure 25 East India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Figure 26 East India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Figure 27 East India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Figure 28 West India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Figure 29 West India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Figure 30 West India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Figure 31 West India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Figure 32 West India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Figure 33 West India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029

List of Tables

  • Table 1 India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Table 2 India Dietary Supplements Market Share, By Type, By Value, 2019-2029
  • Table 3 India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Table 4 India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Table 5 India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Table 6 India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Table 7 North India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Table 8 North India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Table 9 North India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Table 10 North India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Table 11 North India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Table 12 North India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Table 13 South India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Table 14 South India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Table 15 South India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Table 16 South India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Table 17 South India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Table 18 South India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Table 19 East India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Table 20 East India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Table 21 East India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Table 22 East India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Table 23 East India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Table 24 East India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Table 25 West India Dietary Supplements Market Size, By Value (USD Billion), 2019-2029
  • Table 26 West India Dietary Supplements Market Share, By Type , By Value, 2019-2029
  • Table 27 West India Dietary Supplements Market Share, By Function, By Value, 2019-2029
  • Table 28 West India Dietary Supplements Market Share, By Application, By Value, 2019-2029
  • Table 29 West India Dietary Supplements Market Share, By Target Consumer, By Value, 2019-2029
  • Table 30 West India Dietary Supplements Market Share, By Distribution Channel, By Value, 2019-2029
  • Table 31 Amway India Enterprises Private Limited Company Overview
  • Table 32 Amway India Enterprises Private Limited Financial Overview
  • Table 33 Herbalife International India Private Limited Company Overview
  • Table 34 Herbalife International India Private Limited Financial Overview
  • Table 35 Dabur India Limited Company Overview
  • Table 36 Dabur India Limited Financial Overview
  • Table 37 The Himalaya Drug Company Company Overview
  • Table 38 The Himalaya Drug Company Financial Overview
  • Table 39 Abbott India Limited Company Overview
  • Table 40 Abbott India Limited Financial Overview
  • Table 41 Kraft Heinz India Pvt Ltd Company Overview
  • Table 42 Kraft Heinz India Pvt Ltd Financial Overview
  • Table 43 Sun Pharmaceutical Industries Limited Company Overview
  • Table 44 Sun Pharmaceutical Industries Limited Financial Overview
  • Table 45 GlaxoSmithKline Consumer Healthcare Limited Company Overview
  • Table 46 GlaxoSmithKline Consumer Healthcare Limited Financial Overview
  • Table 47 Danone Nutricia International Private Limited Company Overview
  • Table 48 Danone Nutricia International Private Limited Financial Overview
  • Table 49 Patanjali Ayurved Limited Company Overview
  • Table 50 Patanjali Ayurved Limited Financial Overview
  • Table 51 Other Prominent Players Company Overview
  • Table 52 Other Prominent Players Financial Overview
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