North America Mezcal Market - Industry Trends and Forecast to 2029

Description

List of Tables

North America mezcal market is projected to register a CAGR of 26.0% in the forecast period of 2022 to 2029. The new market report contains data for the historic year 2020, the base year of calculation is 2021, and the forecast period is 2022 to 2029.

Market Segmentation:

North America Mezcal Market, By Product Type (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, Mezcal Espadin, Mezcal Tepztate, Mezcal Arroqueno, Mezcal Ensamble and others), Concentrate (100% Tequila and Mix Tequila), Price Category (Premium, Standard and Economy), ABV Content (40% And Above and Less than 40%), Year(18-24 Years, 25-44 Years, 45-64 Years, 65+ Years), Packaging Type (Bottle, Cans and others), Size (Less Than 250 ml, 251-500 ml, 501-750 ml, 751-1000 ml and more than 100 ml), Flavour Type (Plain/Original and flavoured), Producer Type (Microbrewery, Distillers, Brewpub, Contract Brewing Company, Regional Craft Brewery, Large brewery and Others), Product Category (Distillers Mezcan and Handicrafted Mezcan/Artisanal Mezcan), End User (Restaurants, Hotels and Bars, Cafe, Catering, Airlines, Household and others), Distribution Channel (Offline Trade and Online Trade), Country (U.S, Canada, Mexico) Industry Trends and Forecast to 2029.

Some of the major factors contributing to the growth of the North America mezcal market are:

availability of variety of flavors in mezcal

increasing customers for mezcal products

Market Players:

The key market players operating in the mezcal market are listed below:

Davide Campari-Milano N.V.

BACARDI

Craft Distillers

MADRE MEZCAL

Familia Camarena

Brown-Forman

Diageo

Pernod Ricard

Rey Campero

Tequila & Mezcal Private Brands S.A. de C.V.

Destileria Tlacolula

El Silencio Holdings, INC.

Sauza Tequila Import Company

Dos Hombres LLC.

Del Maguey

Wahaka Mezcal.

BOZAL MEZCAL Sombra

Pensador Mezcal

Ilegal Mezcal

1 INTRODUCTION 22

1.1 OBJECTIVES OF THE STUDY 22
1.2 MARKET DEFINITION 22
1.3 OVERVIEW OF THE NORTH AMERICA MEZCAL MARKET 22
1.4 LIMITATIONS 24
1.5 MARKETS COVERED 24

2 MARKET SEGMENTATION 28

2.1 MARKETS COVERED 28
2.2 GEOGRAPHICAL SCOPE 29
2.3 YEARS CONSIDERED FOR THE STUDY 29
2.4 CURRENCY AND PRICING 29
2.5 DBMR TRIPOD DATA VALIDATION MODEL 30
2.6 MULTIVARIATE MODELLING 33
2.7 TYPE LIFELINE CURVE 33
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 34
2.9 DBMR MARKET POSITION GRID 35
2.10 MARKET APPLICATION COVERAGE GRID 36
2.11 VENDOR SHARE ANALYSIS 37
2.12 SECONDARY SOURCES 38
2.13 ASSUMPTIONS 38

3 EXECUTIVE SUMMARY 39

4 PREMIUM INSIGHTS 42

4.1 MARKETING STRATEGY OPTED BY MICROBREWERIES 43
- 4.1.1 CREATING CUSTOM PACKAGING 43
- 4.1.2 PROVIDING BUSINESS PERSPECTIVES 43
- 4.1.3 SOCIAL MEDIA USE 43
- 4.1.4 DESIGNING CUSTOMER LOYALTY INITIATIVES 44
- 4.1.5 GETTING INVOLVED WITH THE COMMUNITY 44
4.2 KEY TRENDS SCENARIO 45
- 4.2.1 PREMIUMISATION 45
- 4.2.2 VALUE FOR MONEY 45
- 4.2.3 HEALTH AND WELL BEING 45
- 4.2.4 CONSUMER AWARENESS 45
- 4.2.5 PRODUCT INNOVATION 45
- 4.2.6 AVAILABILITY OF LOCAL PRODUCTS 45
- 4.2.7 OTHERS 46
4.3 FACTORS INFLUENCING PURCHASE DECISION 47
4.4 KEY DEMOGRAPHIC CONSUMER BASE INCLUDE 48
4.5 PRICE ANALYSIS 49
4.6 PROMOTIONAL ACTIVITIES ADOPTED BY KEY MARKET PLAYERS 50
4.7 PRIVATE LABEL VS BRAND LABEL 51
4.8 TAXATION AND DUTY LEVIES 52

5 SUPPLY CHAIN OF NORTH AMERICA MEZCAL MARKET 53

5.1 RAW MATERIAL PROCUREMENT 53
5.2 MANUFACTURING 53
5.3 MARKETING AND DISTRIBUTION 54
5.4 END USERS 54
5.5 LOGISTIC COST SCENARIO 54
5.6 IMPORTANCE OF LOGISTIC SERVICE PROVIDER 54

6 NORTH AMERICA MEZCAL MARKET: SHOPPING BEHAVIOUR 55

6.1 RECOMMENDATIONS FROM FAMILY & FRIENDS 55
6.2 RESEARCH 55
6.3 IMPULSIVE 55
6.4 ADVERTISEMENT 55
- 6.4.1 TELEVISION ADVERTISEMENT 56
- 6.4.2 ONLINE ADVERTISEMENT 56
- 6.4.3 IN-STORE ADVERTISEMENT 56

7 NORTH AMERICA MEZCAL MARKET: REGULATIONS 57

7.1 REGULATION IN U.S 57

8 NORTH AMERICA MEZCAL MARKET, NEW PRODUCT LAUNCH STRATEGY 59

8.1 OVERVIEW 59
8.2 NUMBER OF PRODUCT LAUNCHES 59
- 8.2.1 LINE EXTENSION 59
- 8.2.2 NEW PACKAGING 59
- 8.2.3 RE-LAUNCHED 59
- 8.2.4 NEW FORMULATION 59
8.3 DIFFERENTIAL PRODUCT OFFERING 60
8.4 MEETING CONSUMER REQUIREMENT 60
8.5 PACKAGE DESIGNING 60
8.6 PRICING ANALYSIS 60
8.7 PRODUCT POSITIONING 61
8.8 CONCLUSION 61

9 NORTH AMERICA MEZCAL MARKET, CONSUMER DISPOSABLE INCOME DYNAMICS/SPEND DYNAMICS 62

9.1 OVERVIEW 62
9.2 SOCIAL FACTORS 63
9.3 CULTURAL FACTORS 63
9.4 PSYCHOLOGICAL FACTORS 63
9.5 PERSONAL FACTORS 63
9.6 ECONOMIC FACTORS 63
9.7 PRODUCT TRAITS 63
9.8 MARKET ATTRIBUTES 63
9.9 NORTH AMERICA CONSUMERS DISPOSABLE INCOME/SPEND DYNAMICS 64
9.10 CONCLUSION 64

10 MARKET OVERVIEW 65

10.1 DRIVERS 67
- 10.1.1 AVAILABILITY OF A VARIETY OF FLAVORS IN MEZCAL 67
- 10.1.2 RISING TECHNOLOGICAL INNOVATIONS FOR SPIRIT PRODUCTION 67
- 10.1.3 POSITIVE OUTLOOK TOWARDS ADVANCED AND SMART PACKAGING SOLUTIONS 68
- 10.1.4 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS NORTH AMERICALY 68
10.2 RESTRAINTS 68
- 10.2.1 HEAVY TAXATION AND DUTIES 68
- 10.2.2 STRINGENT RULES AND REGULATIONS 69
10.3 OPPORTUNITIES 69
- 10.3.1 GROWING POPULARITY OF PREMIUM AND LUXURY BEVERAGES 69
- 10.3.2 INCREASING CUSTOMERS FOR MEZCAL PRODUCTS 70
- 10.3.3 INCREASED AVAILABILITY OF MEZCAL ON E-COMMERCE PLATFORMS 70
10.4 CHALLENGES 71
- 10.4.1 RISING POPULARITY OF DRINKING HEALTHFUL, NON-ALCOHOLIC BEVERAGES 71
- 10.4.2 HIGH COST OF MEZCAL 71

11 NORTH AMERICA MEZCAL MARKET, BY PRODUCT TYPE 72

11.1 OVERVIEW 73
11.2 MEZCAL ESPADIN 75
- 11.2.1 BY CONCENTRATION 75
  - 11.2.1.1 100% TEQUILA 75
  - 11.2.1.2 MIX TEQUILA 75
- 11.2.2 BY ABV CONTENT 75
  - 11.2.2.1 40% AND ABOVE 75
  - 11.2.2.2 LESS THAN 40% 75
11.3 MEZCAL JOVEN 76
- 11.3.1 BY CONCENTRATION 76
  - 11.3.1.1 100% TEQUILA 76
  - 11.3.1.2 MIX TEQUILA 76
- 11.3.2 BY ABV CONTENT 76
  - 11.3.2.1 40% AND ABOVE 76
  - 11.3.2.2 LESS THAN 40% 76
- 11.3.3 BY DISTILLATION 77
  - 11.3.3.1 COPPER 77
  - 11.3.3.2 STEEL 77
11.4 MEZCAL REPOSADO 77
- 11.4.1 BY CONCENTRATION 77
  - 11.4.1.1 100% TEQUILA 77
  - 11.4.1.2 MIX TEQUILA 77
- 11.4.2 BY ABV CONTENT 78
  - 11.4.2.1 40% AND ABOVE 78
  - 11.4.2.2 LESS THAN 40% 78
- 11.4.3 BY DISTILLATION 78
  - 11.4.3.1 COPPER 78
  - 11.4.3.2 STEEL 78
11.5 MEZCAL ANEJO 79
- 11.5.1 BY CONCENTRATION 79
  - 11.5.1.1 100% TEQUILA 79
  - 11.5.1.2 MIX TEQUILA 79
- 11.5.2 BY ABV CONTENT 79
  - 11.5.2.1 40% AND ABOVE 79
  - 11.5.2.2 LESS THAN 40% 79
- 11.5.3 BY DISTILLATION 80
  - 11.5.3.1 COPPER 80
  - 11.5.3.2 STEEL 80
11.6 MEZCAL ENSAMBLE 80
- 11.6.1 BY CONCENTRATION 80
  - 11.6.1.1 100% TEQUILA 80
  - 11.6.1.2 MIX TEQUILA 81
- 11.6.2 BY ABV CONTENT 81
  - 11.6.2.1 40% AND ABOVE 81
  - 11.6.2.2 LESS THAN 40% 81
11.7 MEZCAL ARROQUENO 81
- 11.7.1 BY CONCENTRATION 81
  - 11.7.1.1 100% TEQUILA 81
  - 11.7.1.2 MIX TEQUILA 82
- 11.7.2 BY ABV CONTENT 82
  - 11.7.2.1 40% AND ABOVE 82
  - 11.7.2.2 LESS THAN 40% 82
11.8 MEZCAL TEPEZTATE 82
- 11.8.1 BY CONCENTRATION 82
  - 11.8.1.1 100% TEQUILA 83
  - 11.8.1.2 MIX TEQUILA 83
- 11.8.2 BY ABV CONTENT 83
  - 11.8.2.1 40% AND ABOVE 83
  - 11.8.2.2 LESS THAN 40% 83
11.9 OTHERS 83
- 11.9.1 BY CONCENTRATION 84
  - 11.9.1.1 100% TEQUILA 84
  - 11.9.1.2 MIX TEQUILA 84
- 11.9.2 BY ABV CONTENT 84
  - 11.9.2.1 40% AND ABOVE 84
  - 11.9.2.2 LESS THAN 40% 84

12 NORTH AMERICA MEZCAL MARKET, BY CONCENTRATION 85

12.1 OVERVIEW 86
12.2 100% TEQUILA 87
12.3 MIX TEQUILA 87

13 NORTH AMERICA MEZCAL MARKET, BY PRICE CATEGORY 88

13.1 OVERVIEW 89
13.2 PREMIUM 90
13.3 STANDARD 90
13.4 ECONOMY 90

14 NORTH AMERICA MEZCAL MARKET, BY ABV CONTENT 91

14.1 OVERVIEW 92
14.2 40% AND ABOVE 93
14.3 LESS THAN 40% 93

15 NORTH AMERICA MEZCAL MARKET, BY YEAR 94

15.1 OVERVIEW 95
15.2 25-44 96
15.3 45-64 96
15.4 18-24 96
15.5 65+ 96

16 NORTH AMERICA MEZCAL MARKET, BY PACKAGING TYPE 97

16.1 OVERVIEW 98
16.2 BOTTLE 99
16.3 CANS 99
16.4 OTHERS 99

17 NORTH AMERICA MEZCAL MARKET, BY SIZE 100

17.1 OVERVIEW 101
17.2 751-1000 ML 102
17.3 501-750 ML 102
17.4 251-500 ML 102
17.5 MORE THAN 1000 ML 102

18 NORTH AMERICA MEZCAL MARKET, BY FLAVOR TYPE 103

18.1 OVERVIEW 104
18.2 FLAVORED 105
- 18.2.1 CITRUS FRUITS 105
  - 18.2.1.1 ORANGE 105
  - 18.2.1.2 LEMON 105
  - 18.2.1.3 GRAPE FRUIT 106
  - 18.2.1.4 OTHERS 106
- 18.2.2 FLORALS 106
- 18.2.3 SMOKED 106
- 18.2.4 GREEN PEPPER 106
- 18.2.5 OTHERS 106
18.3 PLAIN/ORIGINAL 106

19 NORTH AMERICA MEZCAL MARKET, BY PRODUCER TYPE 107

19.1 OVERVIEW 108
19.2 MICROBREWERY 109
19.3 DISTILLERS 109
19.4 BREWPUB 109
19.5 REGIONAL CRAFT BREWERY 109
19.6 CONTRACT BREWING COMPANY 109
19.7 LARGE BREWERY 109
19.8 OTHERS 109

20 NORTH AMERICA MEZCAL MARKET, BY PRODUCT CATEGORY 110

20.1 OVERVIEW 111
20.2 DISTILLERS MEZCAL 112
20.3 HANDCRAFTED/ARTISANAL MEZCAL 112

21 NORTH AMERICA MEZCAL MARKET, BY END USE 113

21.1 OVERVIEW 114
21.2 HOTELS AND BARS 115
21.3 RESTAURANTS 115
- 21.3.1 RESTAURANTS, BY TYPE 115
  - 21.3.1.1 CHAIN RESTAURANTS 115
  - 21.3.1.2 INDEPENDENT 115
- 21.3.2 RESTAURANTS, BY SERVICE CATEGORY 115
  - 21.3.2.1 FULL SERVICE RESTAURANTS 115
  - 21.3.2.2 QUICK SERVICE RESTAURANTS 115
21.4 CAFE 116
21.5 AIRLINES 116
21.6 CATERING 116
21.7 HOUSEHOLD 116
21.8 OTHERS 116

22 NORTH AMERICA MEZCAL MARKET, BY DISTRIBUTION CHANNEL 117

22.1 OVERVIEW 118
22.2 OFFLINE TRADE 119
- 22.2.1 NON-STORE BASED RETAILERS 119
  - 22.2.1.1 VENDING MACHINE 119
  - 22.2.1.2 OTHERS 119
- 22.2.2 STORE BASED RETAILER 119
  - 22.2.2.1 HYPERMARKET/SUPERMARKET 120
  - 22.2.2.2 CONVENIENCE STORES 120
  - 22.2.2.3 SPECIALTY STORES 120
  - 22.2.2.4 GROCERY STORES 120
  - 22.2.2.5 OTHERS 120
22.3 ONLINE TRADE 120
22.4 COMPANY OWNED WEBSITE 121
22.5 E-COMMERCE 121

23 NORTH AMERICA MEZCAL MARKET, BY REGION 122

23.1 OVERVIEW 123
- 23.1.1 U.S. 129
- 23.1.2 MEXICO 139
- 23.1.3 CANADA 149

24 NORTH AMERICA MEZCAL MARKET: COMPANY LANDSCAPE 160

24.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 160

25 SWOT ANALYSIS 161

26 COMPANY PROFILE 162

26.1 PERNOD RICARD 162
- 26.1.1 COMPANY SNAPSHOT 162
- 26.1.2 REVENUE ANALYSIS 162
- 26.1.3 PRODUCT PORTFOLIO 163
- 26.1.4 RECENT DEVELOPMENT 163
26.2 DIAGEO 164
- 26.2.1 COMPANY SNAPSHOT 164
- 26.2.2 REVENUE ANALYSIS 164
- 26.2.3 PRODUCT PORTFOLIO 165
- 26.2.4 RECENT DEVELOPMENTS 165
26.3 BACARDI 166
- 26.3.1 COMPANY SNAPSHOT 166
- 26.3.2 PRODUCT PORTFOLIO 166
- 26.3.3 RECENT DEVELOPMENT 166
26.4 DAVIDE CAMPARI-MILANO N.V. 167
- 26.4.1 COMPANY SNAPSHOT 167
- 26.4.2 REVENUE ANALYSIS 167
- 26.4.3 PRODUCT PORTFOLIO 168
- 26.4.4 RECENT DEVELOPMENT 168
26.5 BROWN-FORMAN 169
- 26.5.1 COMPANY SNAPSHOT 169
- 26.5.2 REVENUE ANALYSIS 169
- 26.5.3 PRODUCT PORTFOLIO 170
- 26.5.4 RECENT DEVELOPMENT 170
26.6 BOZAL MEZCAL 171
- 26.6.1 COMPANY SNAPSHOT 171
- 26.6.2 PRODUCT PORTFOLIO 171
- 26.6.3 RECENT DEVELOPMENT 172
26.7 CRAFT DISTILLERS 173
- 26.7.1 COMPANY SNAPSHOT 173
- 26.7.2 PRODUCT PORTFOLIO 173
- 26.7.3 RECENT DEVELOPMENTS 173
26.8 DOS HOMBRES LLC. 174
- 26.8.1 COMPANY SNAPSHOT 174
- 26.8.2 PRODUCT PORTFOLIO 174
- 26.8.3 RECENT DEVELOPMENTS 174
26.9 DEL MAGUEY SINGLE VILLAGE MEZCAL 175
- 26.9.1 COMPANY SNAPSHOT 175
- 26.9.2 PRODUCT PORTFOLIO 175
- 26.9.3 RECENT DEVELOPMENTS 175
26.10 DESTILERIA TLACOLULA 176
- 26.10.1 COMPANY SNAPSHOT 176
- 26.10.2 PRODUCT PORTFOLIO 176
- 26.10.3 RECENT DEVELOPMENT 176
26.11 EL SILENCIO HOLDINGS, INC. 177
- 26.11.1 COMPANY SNAPSHOT 177
- 26.11.2 PRODUCT PORTFOLIO 177
- 26.11.3 RECENT DEVELOPMENTS 177
26.12 FAMILIA CAMARENA 178
- 26.12.1 COMPANY SNAPSHOT 178
- 26.12.2 PRODUCT PORTFOLIO 178
- 26.12.3 RECENT DEVELOPMENTS 178
26.13 ILEGAL MEZCAL 179
- 26.13.1 COMPANY SNAPSHOT 179
- 26.13.2 PRODUCT PORTFOLIO 179
- 26.13.3 RECENT DEVELOPMENTS 179
26.14 KING CAMPERO 180
- 26.14.1 COMPANY SNAPSHOT 180
- 26.14.2 PRODUCT PORTFOLIO 180
- 26.14.3 RECENT DEVELOPMENTS 180
26.15 MADRE MEZCAL 181
- 26.15.1 COMPANY SNAPSHOT 181
- 26.15.2 PRODUCT PORTFOLIO 181
- 26.15.3 RECENT DEVELOPMENTS 181
26.16 MEZCAL SOMBRA 182
- 26.16.1 COMPANY SNAPSHOT 182
- 26.16.2 PRODUCT PORTFOLIO 182
- 26.16.3 RECENT DEVELOPMENT 182
26.17 PENSADOR MEZCAL 183
- 26.17.1 COMPANY SNAPSHOT 183
- 26.17.2 PRODUCT PORTFOLIO 183
- 26.17.3 RECENT DEVELOPMENTS 183
26.18 SAUZA TEQUILA IMPORT COMPANY 184
- 26.18.1 COMPANY SNAPSHOT 184
- 26.18.2 PRODUCT PORTFOLIO 184
- 26.18.3 RECENT DEVELOPMENTS 184
26.19 TEQUILA & MEZCAL PRIVATE BRANDS S.A. DE C.V. 185
- 26.19.1 COMPANY SNAPSHOT 185
- 26.19.2 PRODUCT PORTFOLIO 185
- 26.19.3 RECENT DEVELOPMENTS 185
26.20 WAHAKA MEZCAL 186
- 26.20.1 COMPANY SNAPSHOT 186
- 26.20.2 PRODUCT PORTFOLIO 186
- 26.20.3 RECENT DEVELOPMENT 186

27 QUESTIONNAIRE 187

28 RELATED REPORTS 192

LIST OF FIGURES

FIGURE 1 NORTH AMERICA MEZCAL MARKET: SEGMENTATION 28
FIGURE 2 NORTH AMERICA MEZCAL MARKET: DATA TRIANGULATION 30
FIGURE 3 NORTH AMERICA MEZCAL MARKET: DROC ANALYSIS 31
FIGURE 4 NORTH AMERICA MEZCAL MARKET: NORTH AMERICA VS REGIONAL MARKET ANALYSIS 32
FIGURE 5 NORTH AMERICA MEZCAL MARKET: COMPANY RESEARCH ANALYSIS 32
FIGURE 6 NORTH AMERICA MEZCAL MARKET: INTERVIEW DEMOGRAPHICS 34
FIGURE 7 NORTH AMERICA MEZCAL MARKET: DBMR MARKET POSITION GRID 35
FIGURE 8 NORTH AMERICA MEZCAL MARKET: MARKET APPLICATION COVERAGE GRID 36
FIGURE 9 NORTH AMERICA MEZCAL MARKET: VENDOR SHARE ANALYSIS 37
FIGURE 10 NORTH AMERICA MEZCAL MARKET: SEGMENTATION 41
FIGURE 11 RISING INITIATIVE OF COMPANIES TO EXPAND THEIR BUSINESS NORTH AMERICALY AND INCREASING CONSUMER DEMAND FOR MEZCAL IS EXPECTED TO DRIVE THE NORTH AMERICA MEZCAL MARKET IN THE FORECAST PERIOD OF 2022 TO 2029 42
FIGURE 12 MEZCAL ESPADIN SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICA MEZCAL MARKET IN 2022 & 2029 42
FIGURE 13 NORTH AMERICA MEZCAL MARKET: FACTORS AFFECTING DISPOSABLE INCOME OR SPEND DYNAMICS OF THE CONSUMERS 62
FIGURE 14 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE NORTH AMERICA MEZCAL MARKET 66
FIGURE 15 NORTH AMERICA MEZCAL MARKET, BY PRODUCT TYPE 73
FIGURE 16 NORTH AMERICA MEZCAL MARKET: BY CONCENTRATION, 2021 86
FIGURE 17 NORTH AMERICA MEZCAL MARKET: BY PRICE CATEGORY, 2021 89
FIGURE 18 NORTH AMERICA MEZCAL MARKET: BY ABV CONTENT, 2021 92
FIGURE 19 NORTH AMERICA MEZCAL MARKET: BY YEAR, 2021 95
FIGURE 20 NORTH AMERICA MEZCAL MARKET: BY PACKAGING TYPE, 2021 98
FIGURE 21 NORTH AMERICA MEZCAL MARKET: BY SIZE, 2021 101
FIGURE 22 NORTH AMERICA MEZCAL MARKET: BY FLAVOR TYPE, 2021 104
FIGURE 23 NORTH AMERICA MEZCAL MARKET, BY PRODUCER TYPE 108
FIGURE 24 NORTH AMERICA MEZCAL MARKET, BY PRODUCT CATEGORY 111
FIGURE 25 NORTH AMERICA MEZCAL MARKET: BY END USE, 2021 114
FIGURE 26 NORTH AMERICA MEZCAL MARKET: BY DISTRIBUTION CHANNEL, 2021 118
FIGURE 27 NORTH AMERICA MEZCAL MARKET: SNAPSHOT (2021) 124
FIGURE 28 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2021) 126
FIGURE 29 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2022 & 2029) 126
FIGURE 30 NORTH AMERICA MEZCAL MARKET: BY COUNTRY (2021 & 2029) 127
FIGURE 31 NORTH AMERICA MEZCAL MARKET: BY PRODUCT TYPE (2022-2029) 127
FIGURE 32 NORTH AMERICA MEZCAL MARKET: COMPANY SHARE 2021 (%) 160