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PUBLISHER: KBV Research | PRODUCT CODE: 1462197

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PUBLISHER: KBV Research | PRODUCT CODE: 1462197

Europe Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

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The Europe Mezcal Market would witness market growth of 10.3% CAGR during the forecast period (2024-2031). In the year 2021, the Europe market's volume surged to 5,536.8 thousand units (Bottle of 750 ml), showcasing a growth of 19.6% (2020-2023).

In the market, Mezcal Reposado holds a distinct position as a slightly aged variety, offering a balance between the purity of unaged and the complexity of longer-aged expressions. Typically aged in oak barrels for several months to a year, Reposado develops a smoother and more nuanced flavor profile, with subtle notes of caramel, vanilla, and wood imparted by the barrel aging process. Therefore, the Germany market consumed 137.22 thousand units (Bottle of 750 ml) by Reposado in the market in 2023.

The Germany market dominated the Europe Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $146.2 Million by 2031. The UK market is exhibiting a CAGR of 9.3% during (2024 - 2031). Additionally, The France market would experience a CAGR of 10.9% during (2024 - 2031).

Mezcal's culinary potential extends to the kitchen, where it is a versatile ingredient in savory and sweet dishes. From marinades and sauces to desserts and marinades, mezcal adds a distinctive flavor and complexity to culinary creations, elevating traditional recipes and introducing new dimensions to gastronomic experiences. The growing trend of mezcal-inspired cuisine reflects a broader cultural appreciation for Mexico's culinary heritage and the diverse flavors of its indigenous ingredients.

Technological advancements, such as e-commerce platforms, blockchain technology, and digital marketing tools, facilitate market access and distribution for its producers, particularly smaller and emerging brands. Online marketplaces, direct-to-consumer sales channels, and digital marketing campaigns enable producers to reach a wider audience and engage consumers beyond traditional retail channels.

The EU is known for its rich culinary traditions and cultural diversity, with consumers eager to explore new flavors and experiences worldwide. With its distinctive flavor profile and cultural heritage, it offers an intriguing alternative to traditional spirits, appealing to adventurous drinkers looking to expand their palates and discover new taste sensations. As per Eurostat, the accommodation and food services sector recorded a value-added of €146.4 billion in the EU in 2020. Thus, Europe's growing food & drinking and food service sectors will fuel the demand in the region.

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

List of Key Companies Profiled

  • Diageo plc
  • SU CASA MEZCAL
  • Mezcal Amaras
  • Pernod Ricard S.A.
  • Xiaman Spirits GmbH
  • Casa Cortes
  • Wahaka Mezcal
  • Rey Campero
  • Bacardi Limited (Ilegal Mezcal)
  • Mezcal Vago (Heaven Hill Sales Co.)

Europe Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

  • Mezcal Jovan
  • Mezcal Anejo
  • Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

  • On-Premise
  • Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1.Market Scope & Methodology

  • 1.1Market Definition
  • 1.2Objectives
  • 1.3Market Scope
  • 1.4Segmentation
    • 1.4.1Europe Mezcal Market, by Age
    • 1.4.2Europe Mezcal Market, by Distribution Channel
    • 1.4.3Europe Mezcal Market, by Country
  • 1.5Methodology for the research

Chapter 2.Market at a Glance

  • 2.1Key Highlights

Chapter 3.Market Overview

  • 3.1Introduction
    • 3.1.1Overview
      • 3.1.1.1Market Composition and Scenario
  • 3.2Key Factors Impacting the Market
    • 3.2.1Market Drivers
    • 3.2.2Market Restraints
    • 3.2.3Market Opportunities
    • 3.2.4Market Challenges
  • 3.3Porter's Five Forces Analysis

Chapter 4.Europe Mezcal Market by Age

  • 4.1Europe Mezcal Jovan Market by Country
  • 4.2Europe Mezcal Anejo Market by Country
  • 4.3Europe Mezcal Reposado Market by Country

Chapter 5.Europe Mezcal Market by Distribution Channel

  • 5.1Europe On-Premise Market by Country
  • 5.2Europe Off-Premise Market by Country

Chapter 6.Europe Mezcal Market by Country

  • 6.1Germany Mezcal Market
    • 6.1.1Germany Mezcal Market by Age
    • 6.1.2Germany Mezcal Market by Distribution Channel
  • 6.2UK Mezcal Market
    • 6.2.1UK Mezcal Market by Age
    • 6.2.2UK Mezcal Market by Distribution Channel
  • 6.3France Mezcal Market
    • 6.3.1France Mezcal Market by Age
    • 6.3.2France Mezcal Market by Distribution Channel
  • 6.4Russia Mezcal Market
    • 6.4.1Russia Mezcal Market by Age
    • 6.4.2Russia Mezcal Market by Distribution Channel
  • 6.5Spain Mezcal Market
    • 6.5.1Spain Mezcal Market by Age
    • 6.5.2Spain Mezcal Market by Distribution Channel
  • 6.6Italy Mezcal Market
    • 6.6.1Italy Mezcal Market by Age
    • 6.6.2Italy Mezcal Market by Distribution Channel
  • 6.7Rest of Europe Mezcal Market
    • 6.7.1Rest of Europe Mezcal Market by Age
    • 6.7.2Rest of Europe Mezcal Market by Distribution Channel

Chapter 7.Company Profiles

  • 7.1Diageo plc
    • 7.1.1Company Overview
    • 7.1.2Financial Analysis
    • 7.1.3Segmental and Regional Analysis
    • 7.1.4Research & Development Expenses
    • 7.1.5Recent strategies and developments:
      • 7.1.5.1Acquisition and Mergers:
    • 7.1.6SWOT Analysis
  • 7.2SU CASA MEZCAL
    • 7.2.1Company Overview
    • 7.2.2Recent strategies and developments:
      • 7.2.2.1Product Launches and Product Expansions:
      • 7.2.2.2Acquisition and Mergers:
  • 7.3Mezcal Amaras
    • 7.3.1Company Overview
    • 7.3.2Recent strategies and developments:
      • 7.3.2.1Product Launches and Product Expansions:
    • 7.3.3SWOT Analysis
  • 7.4Pernod Ricard S.A.
    • 7.4.1Company Overview
    • 7.4.2Financial Analysis
    • 7.4.3Regional Analysis
    • 7.4.4Recent strategies and developments:
      • 7.4.4.1Partnerships, Collaborations, and Agreements:
    • 7.4.5SWOT Analysis
  • 7.5Xiaman Spirits GmbH
    • 7.5.1Company Overview
  • 7.6Casa Cortes
    • 7.6.1Company Overview
    • 7.6.2SWOT Analysis
  • 7.7Wahaka Mezcal
    • 7.7.1Company Overview
    • 7.7.2SWOT Analysis
  • 7.8Rey Campero
    • 7.8.1Company Overview
    • 7.8.2SWOT Analysis
  • 7.9Bacardi Limited (Ilegal Mezcal)
    • 7.9.1Company Overview
    • 7.9.2Recent strategies and developments:
      • 7.9.2.1Acquisition and Mergers:
    • 7.9.3SWOT Analysis
  • 7.10.Mezcal Vago (Heaven Hill Sales Co.)
    • 7.10.1Company Overview
    • 7.10.2SWOT Analysis

LIST OF TABLES

  • TABLE 1Europe Mezcal Market, 2020 - 2023, USD Million
  • TABLE 2Europe Mezcal Market, 2024 - 2031, USD Million
  • TABLE 3Europe Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 4Europe Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 5Europe Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 6Europe Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 7Europe Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 8Europe Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 9Europe Mezcal Jovan Market by Country, 2020 - 2023, USD Million
  • TABLE 10Europe Mezcal Jovan Market by Country, 2024 - 2031, USD Million
  • TABLE 11Europe Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 12Europe Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 13Europe Mezcal Anejo Market by Country, 2020 - 2023, USD Million
  • TABLE 14Europe Mezcal Anejo Market by Country, 2024 - 2031, USD Million
  • TABLE 15Europe Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 16Europe Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 17Europe Mezcal Reposado Market by Country, 2020 - 2023, USD Million
  • TABLE 18Europe Mezcal Reposado Market by Country, 2024 - 2031, USD Million
  • TABLE 19Europe Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 20Europe Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 21Europe Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 22Europe Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 23Europe Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 24Europe Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 25Europe On-Premise Market by Country, 2020 - 2023, USD Million
  • TABLE 26Europe On-Premise Market by Country, 2024 - 2031, USD Million
  • TABLE 27Europe On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 28Europe On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 29Europe Off-Premise Market by Country, 2020 - 2023, USD Million
  • TABLE 30Europe Off-Premise Market by Country, 2024 - 2031, USD Million
  • TABLE 31Europe Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 32Europe Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 33Europe Mezcal Market by Country, 2020 - 2023, USD Million
  • TABLE 34Europe Mezcal Market by Country, 2024 - 2031, USD Million
  • TABLE 35Europe Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 36Europe Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 37Germany Mezcal Market, 2020 - 2023, USD Million
  • TABLE 38Germany Mezcal Market, 2024 - 2031, USD Million
  • TABLE 39Germany Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 40Germany Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 41Germany Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 42Germany Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 43Germany Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 44Germany Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 45Germany Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 46Germany Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 47Germany Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 48Germany Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 49UK Mezcal Market, 2020 - 2023, USD Million
  • TABLE 50UK Mezcal Market, 2024 - 2031, USD Million
  • TABLE 51UK Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 52UK Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 53UK Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 54UK Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 55UK Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 56UK Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 57UK Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 58UK Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 59UK Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 60UK Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 61France Mezcal Market, 2020 - 2023, USD Million
  • TABLE 62France Mezcal Market, 2024 - 2031, USD Million
  • TABLE 63France Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 64France Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 65France Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 66France Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 67France Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 68France Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 69France Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 70France Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 71France Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 72France Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 73Russia Mezcal Market, 2020 - 2023, USD Million
  • TABLE 74Russia Mezcal Market, 2024 - 2031, USD Million
  • TABLE 75Russia Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 76Russia Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 77Russia Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 78Russia Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 79Russia Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 80Russia Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 81Russia Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 82Russia Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 83Russia Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 84Russia Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 85Spain Mezcal Market, 2020 - 2023, USD Million
  • TABLE 86Spain Mezcal Market, 2024 - 2031, USD Million
  • TABLE 87Spain Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 88Spain Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 89Spain Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 90Spain Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 91Spain Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 92Spain Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 93Spain Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 94Spain Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 95Spain Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 96Spain Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 97Italy Mezcal Market, 2020 - 2023, USD Million
  • TABLE 98Italy Mezcal Market, 2024 - 2031, USD Million
  • TABLE 99Italy Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 100Italy Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 101Italy Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 102Italy Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 103Italy Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 104Italy Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 105Italy Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 106Italy Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 107Italy Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 108Italy Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 109Rest of Europe Mezcal Market, 2020 - 2023, USD Million
  • TABLE 110Rest of Europe Mezcal Market, 2024 - 2031, USD Million
  • TABLE 111Rest of Europe Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 112Rest of Europe Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 113Rest of Europe Mezcal Market by Age, 2020 - 2023, USD Million
  • TABLE 114Rest of Europe Mezcal Market by Age, 2024 - 2031, USD Million
  • TABLE 115Rest of Europe Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 116Rest of Europe Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 117Rest of Europe Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
  • TABLE 118Rest of Europe Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
  • TABLE 119Rest of Europe Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
  • TABLE 120Rest of Europe Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
  • TABLE 121Key Information - Diageo plc
  • TABLE 122Key Information - SU CASA MEZCAL
  • TABLE 123Key Information - Mezcal Amaras
  • TABLE 124Key Information - Pernod Ricard S.A.
  • TABLE 125Key Information - Xiaman Spirits GmbH
  • TABLE 126Key Information - Casa Cortes
  • TABLE 127Key Information - Wahaka Mezcal
  • TABLE 128Key Information - Rey Campero
  • TABLE 129Key Information - Bacardi Limited
  • TABLE 130Key Information - Mezcal Vago
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