Mezcal Market Size - By Product Type, Concentration, Distribution Channel, Packaging Type & Forecast, 2023

List of Tables

Mezcal Market size is projected to expand at 14.5% CAGR from 2023 to 2032 attributed to the surging popularity of the cocktail culture worldwide.

The rising global trend of mixology is set to boost the demand for mezcal amongst bartenders and consumers due to its complex flavors, smokiness, and versatility in crafting unique cocktails. Given its distinctive characteristics, mezcal provides a platform for creativity, leading to the growing preference for inventive mixologists. This evolution in drinking preferences coupled with the strong desire for unique flavor experiences is spurring industry participants to create distinctive products for consumers, propelling the industry expansion. For instance, in July 2023, Mala Mia Mezcal entered the spirits business with the launch of four variations named based on the agave species used in making the mezcal.

The overall industry is segmented into product type, concentration, packaging type, distribution channel, and region.

Based on product type, the reposado mezcal market is estimated to gain significant traction at 14.8% CAGR between 2023 and 2032. Reposado mezcal is aged in oak barrels for a defined period to give a nuanced flavor profile and smoother finish compared to its younger counterparts. The rising demand for premium and artisanal spirits along with the growing awareness about the unique characteristics of reposado mezcal will also contribute to the increasing product acceptance.

In terms of distribution channel, the mezcal market from the online retail segment is anticipated to record considerable sales and expand at 14.1% CAGR from 2023 to 2032. The ease of online purchasing, coupled with the burgeoning e-commerce landscape is expanding the accessibility of mezcal to consumers worldwide. Online platforms also offer a diverse array of mezcal brands and variants, enabling enthusiasts to explore and purchase unique options conveniently. Moreover, the consumer shift towards digital marketplace will further propel the segment growth.

Regionally, the Europe mezcal market is set to exhibit a 14.5% growth rate from 2023-2032, driven by the surge in consumer interest in authentic and diverse spirits. The trend towards exploration of traditional and culturally rich drinks is fueling the popularity of mezcal in European countries. Furthermore, the growing cocktail culture and the strong preference for handcrafted spirits is providing potential growth opportunities to several industry players, supporting the regional market growth. For instance, in July 2023, Nucano Mezcal partnered with Anker Amsterdam Spirits to broaden its reach in Europe with the launch of Barril Nucano Mezcal and Arroqueo Nucano Mezcal.

Product Code: 7259

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast calculation
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Mezcal market 360 degree synopsis, 2018 - 2032
2.2 Business trends
- 2.2.1 Total Addressable Market (TAM), 2023 - 2032
2.3 Regional trends
2.4 Product Type trends
2.5 Concentration trends
2.6 Packaging Type trends
2.7 Distribution Channel trends

Chapter 3 Mezcal Market Insights

3.1 Impact of COVID-19
3.2 Impact of the Russia-Ukraine war
3.3 Industry ecosystem analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
- 3.6.1 Partnership/Collaboration
- 3.6.2 Merger/Acquisition
- 3.6.3 Investment
- 3.6.4 Product launch & innovation
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing demand for artisanal and craft spirits.
  - 3.8.1.2 Increasing awareness of the unique flavor and aroma of mezcal
  - 3.8.1.3 Growing popularity of agave-based beverages
- 3.8.2 Industry pitfalls & challenges
  - 3.8.2.1 Limited availability of agave
  - 3.8.2.2 Competition from other spirits
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2022

4.1 Introduction
4.2 Company market share, 2022
4.3 Competitive analysis of major market players, 2022
- 4.3.1 Bacardi Limited
- 4.3.2 Craft Distillers
- 4.3.3 MADRE MEZCAL
- 4.3.4 Familia Camarena
- 4.3.5 Brown-Forman
- 4.3.6 Diageo
- 4.3.7 Pernod Ricard
- 4.3.8 WILLIAM GRANT & SONS LTD
- 4.3.9 Rey Campero
- 4.3.10 Tequila & Mezcal Private Brands S.A. de C.V.
- 4.3.11 Destileria Tlacolula
- 4.3.12 El Silencio Holdings, INC
- 4.3.13 Mezcalerbro LLC
- 4.3.14 Montelobos Mezcal
- 4.3.15 Mezcal Sombra
4.4 Competitive positioning matrix, 2022
4.5 Strategic outlook matrix, 2022

Chapter 5 Mezcal Market Estimates & Forecast, By Product Type (Revenue)

5.1 Key trends, by Product Type
5.2 Joven
5.3 Reposado
5.4 Anejo
5.5 Tobala
5.6 Others

Chapter 6 Mezcal Market Estimates & Forecast, By Concentration (Revenue)

6.1 Key trends, by Concentration
6.2 100% Tequila
6.3 Mixed Tequila

Chapter 7 Mezcal Market Estimates & Forecast, By Packaging Type (Revenue)

7.1 Key trends, by Packaging Type
7.2 Glass bottles
7.3 Ceramic bottles
7.4 Boxed mezcal
7.5 Others

Chapter 8 Mezcal Market Estimates & Forecast, By Distribution Channel (Revenue)

8.1 Key trends, by distribution channel
8.2 Supermarkets and Hypermarkets
8.3 Convenience Stores
8.4 Online Retail
8.5 Specialty Stores
8.6 Others

Chapter 9 Mezcal Market Estimates & Forecast, By Region (Revenue)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Southeast Asia
- 9.4.6 ANZ
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 UAE
- 9.6.2 Saudi Arabia
- 9.6.3 South Africa

Chapter 10 Company Profiles

10.1 Bacardi Limited
10.2 Craft Distillers
10.3 MADRE MEZCAL
10.4 Familia Camarena
10.5 Brown-Forman
10.6 Diageo
10.7 Pernod Ricard
10.8 WILLIAM GRANT & SONS LTD
10.9 Rey Campero
10.10 Tequila & Mezcal Private Brands S.A. de C.V.
10.11 Destileria Tlacolula
10.12 El Silencio Holdings, INC
10.13 Mezcalerbro LLC
10.14 Montelobos Mezcal
10.15 Mezcal Sombra