North America Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024

Description

List of Tables

The North America Mezcal Market would witness market growth of 9.9% CAGR during the forecast period (2024-2031). In the year 2020, the North America market's volume surged to 4,768.3 thousand units (Bottle of 750 ml), showcasing a growth of 18.9% (2020-2023).

Mezcal Joven, often referred to as "young" mezcal, is a type of mezcal that is typically unaged or aged for a short period, resulting in a vibrant and fresh flavor profile. In the market, Joven serves as an excellent entry point for newcomers to the world of mezcal due to its approachable taste and versatility in cocktails. It's clear and crisp character makes it ideal for mixing in cocktails like margaritas or palomas, where its smoky undertones add depth and complexity to the drink. Therefore, the US market consumed 4,584.8 thousand units (Bottle of 750 ml) by Jovan in the market in 2023.

The US market dominated the North America Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $517.8 Million by 2031. The Canada market is experiencing a CAGR of 12.4% during (2024 - 2031). Additionally, The Mexico market would exhibit a CAGR of 11.4% during (2024 - 2031).

The revival of small batch mezcal manufacturing has been aided by the growing demand for authentic and artisanal craftsmanship. Artisanal producers, often working in family-owned distilleries or cooperatives, are celebrated for their dedication to tradition, quality, and preserving the cultural heritage of the production. Likewise, artisanal production often serves as a cornerstone of local communities, providing economic opportunities, preserving cultural traditions, and fostering social cohesion. Family-owned distilleries serve as hubs of activity where knowledge is shared, skills are passed down, and communal bonds are strengthened.

Moreover, innovation plays a pivotal role in shaping the future trajectory of the market, driving product development, sustainability efforts, and consumer engagement initiatives. While rooted in tradition and heritage, its producers leverage technology, research, and creative thinking to drive innovation across various production, distribution, and marketing aspects.

Canada's multicultural landscape and thriving food scene have led to the emergence of diverse culinary influences and fusion cuisines. Mezcal's versatility and ability to complement a wide range of flavors make it an ideal pairing for various cuisines, from traditional Mexican dishes to globally inspired creations. As per Statistics Canada, sales at food services and drinking places rose 1.1% to $8.0 billion in December 2023 (seasonally adjusted). Sales increased at limited-service eating places (+1.7%), full-service restaurants (+0.5%), special food services (+0.9%), and drinking places (+2.7%). Therefore, the growing food service sector in North America will boost the demand in the region.

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

List of Key Companies Profiled

Diageo plc
SU CASA MEZCAL
Mezcal Amaras
Pernod Ricard S.A.
Xiaman Spirits GmbH
Casa Cortes
Wahaka Mezcal
Rey Campero
Bacardi Limited (Ilegal Mezcal)
Mezcal Vago (Heaven Hill Sales Co.)

North America Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

Mezcal Jovan
Mezcal Anejo
Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

On-Premise
Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

US
Canada
Mexico
Rest of North America

Chapter 1.Market Scope & Methodology

1.1Market Definition
1.2Objectives
1.3Market Scope
1.4Segmentation
- 1.4.1North America Mezcal Market, by Age
- 1.4.2North America Mezcal Market, by Distribution Channel
- 1.4.3North America Mezcal Market, by Country
1.5Methodology for the research

Chapter 2.Market at a Glance

2.1Key Highlights

Chapter 3.Market Overview

3.1Introduction
- 3.1.1Overview
  - 3.1.1.1Market Composition and Scenario
3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
3.3Porter's Five Forces Analysis

Chapter 4.North America Mezcal Market by Age

4.1North America Mezcal Jovan Market by Country
4.2North America Mezcal Anejo Market by Country
4.3North America Mezcal Reposado Market by Country

Chapter 5.North America Mezcal Market by Distribution Channel

5.1North America On-Premise Market by Country
5.2North America Off-Premise Market by Country

Chapter 6.North America Mezcal Market by Country

6.1US Mezcal Market
- 6.1.1US Mezcal Market by Age
- 6.1.2US Mezcal Market by Distribution Channel
6.2Canada Mezcal Market
- 6.2.1Canada Mezcal Market by Age
- 6.2.2Canada Mezcal Market by Distribution Channel
6.3Mexico Mezcal Market
- 6.3.1Mexico Mezcal Market by Age
- 6.3.2Mexico Mezcal Market by Distribution Channel
6.4Rest of North America Mezcal Market
- 6.4.1Rest of North America Mezcal Market by Age
- 6.4.2Rest of North America Mezcal Market by Distribution Channel

Chapter 7.Company Profiles

7.1Diageo plc
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3Segmental and Regional Analysis
- 7.1.4Research & Development Expenses
- 7.1.5Recent strategies and developments:
  - 7.1.5.1Acquisition and Mergers:
- 7.1.6SWOT Analysis
7.2SU CASA MEZCAL
- 7.2.1Company Overview
- 7.2.2Recent strategies and developments:
  - 7.2.2.1Product Launches and Product Expansions:
  - 7.2.2.2Acquisition and Mergers:
7.3Mezcal Amaras
- 7.3.1Company Overview
- 7.3.2Recent strategies and developments:
  - 7.3.2.1Product Launches and Product Expansions:
- 7.3.3SWOT Analysis
7.4Pernod Ricard S.A.
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Regional Analysis
- 7.4.4Recent strategies and developments:
  - 7.4.4.1Partnerships, Collaborations, and Agreements:
- 7.4.5SWOT Analysis
7.5Xiaman Spirits GmbH
- 7.5.1Company Overview
7.6Casa Cortes
- 7.6.1Company Overview
- 7.6.2SWOT Analysis
7.7Wahaka Mezcal
- 7.7.1Company Overview
- 7.7.2SWOT Analysis
7.8Rey Campero
- 7.8.1Company Overview
- 7.8.2SWOT Analysis
7.9Bacardi Limited (Ilegal Mezcal)
- 7.9.1Company Overview
- 7.9.2Recent strategies and developments:
  - 7.9.2.1Acquisition and Mergers:
- 7.9.3SWOT Analysis
7.10.Mezcal Vago (Heaven Hill Sales Co.)
- 7.10.1Company Overview
- 7.10.2SWOT Analysis

LIST OF TABLES

TABLE 1North America Mezcal Market, 2020 - 2023, USD Million
TABLE 2North America Mezcal Market, 2024 - 2031, USD Million
TABLE 3North America Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 4North America Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 5North America Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 6North America Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 7North America Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 8North America Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 9North America Mezcal Jovan Market by Country, 2020 - 2023, USD Million
TABLE 10North America Mezcal Jovan Market by Country, 2024 - 2031, USD Million
TABLE 11North America Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 12North America Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 13North America Mezcal Anejo Market by Country, 2020 - 2023, USD Million
TABLE 14North America Mezcal Anejo Market by Country, 2024 - 2031, USD Million
TABLE 15North America Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 16North America Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 17North America Mezcal Reposado Market by Country, 2020 - 2023, USD Million
TABLE 18North America Mezcal Reposado Market by Country, 2024 - 2031, USD Million
TABLE 19North America Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 20North America Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 21North America Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 22North America Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 23North America Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 24North America Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 25North America On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 26North America On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 27North America On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 28North America On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 29North America Off-Premise Market by Country, 2020 - 2023, USD Million
TABLE 30North America Off-Premise Market by Country, 2024 - 2031, USD Million
TABLE 31North America Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 32North America Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 33North America Mezcal Market by Country, 2020 - 2023, USD Million
TABLE 34North America Mezcal Market by Country, 2024 - 2031, USD Million
TABLE 35North America Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 36North America Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 37US Mezcal Market, 2020 - 2023, USD Million
TABLE 38US Mezcal Market, 2024 - 2031, USD Million
TABLE 39US Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 40US Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 41US Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 42US Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 43US Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 44US Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 45US Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46US Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47US Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 48US Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 49Canada Mezcal Market, 2020 - 2023, USD Million
TABLE 50Canada Mezcal Market, 2024 - 2031, USD Million
TABLE 51Canada Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 52Canada Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 53Canada Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 54Canada Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 55Canada Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 56Canada Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 57Canada Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58Canada Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59Canada Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 60Canada Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 61Mexico Mezcal Market, 2020 - 2023, USD Million
TABLE 62Mexico Mezcal Market, 2024 - 2031, USD Million
TABLE 63Mexico Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 64Mexico Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 65Mexico Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 66Mexico Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 67Mexico Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 68Mexico Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 69Mexico Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70Mexico Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71Mexico Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 72Mexico Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 73Rest of North America Mezcal Market, 2020 - 2023, USD Million
TABLE 74Rest of North America Mezcal Market, 2024 - 2031, USD Million
TABLE 75Rest of North America Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 76Rest of North America Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 77Rest of North America Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 78Rest of North America Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 79Rest of North America Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 80Rest of North America Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 81Rest of North America Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82Rest of North America Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83Rest of North America Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 84Rest of North America Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 85Key Information - Diageo plc
TABLE 86Key Information - SU CASA MEZCAL
TABLE 87Key Information - Mezcal Amaras
TABLE 88Key Information - Pernod Ricard S.A.
TABLE 89Key Information - Xiaman Spirits GmbH
TABLE 90Key Information - Casa Cortes
TABLE 91Key Information - Wahaka Mezcal
TABLE 92Key Information - Rey Campero
TABLE 93Key Information - Bacardi Limited
TABLE 94Key Information - Mezcal Vago

North America Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031